Top Digital Marketing Agencies

Looking for leading digital marketing agencies? Here is the list of the best digital marketing companies with client reviews and ratings. Many companies believe it is a good idea to outsource digital marketing services rather than having an in-house digital marketing team. But the question is how to find a digital marketing company for your business. GoodFirms decoded this complex puzzle to help service seekers find the best digital marketing agencies. The below listed top digital marketing companies provide outstanding online marketing solutions to the global client base.

Top Digital Marketing Companies
Filter Reset
Sort By
Sponsored
Hourly Rate
Select
Employees
Select
Location
Ukraine
Advanced Filter
Clear filter
Filter Reset
Sort By
Sponsored
Hourly Rate
Select
Employees
Select
Location
Ukraine
Industry
Select
Client Focus
Select
No. of Reviews
All Companies
Overall Ratings
All Companies
Company Certification
Select

List of the Best Digital Marketing Companies

  • 1. Livepage

    Digital Marketing Agency | SEO, PPC, Content
    Visit website

    Livepage is a Google Premier Partner Company with a team of 60+ professionals that helps businesses to grow with digital marketing for more than 11 years. We have been providing a full range of web design and marketing services. Our goal is to find the shortest path to your business success. Working wit ... learn more about Livepage

    Visit website
    $50 - $99/hr
    50 - 249
    2011
    Ukraine
  • 2. #ADINDEX

    Digital Marketing Agency
    Visit website

    #ADINDEX is a digital marketing agency that provides marketing solutions for E-commerce and B2B businesses. The company has more than nine years of experience in digital marketing, plenty of successful cases and more than 200 satisfied customers from EN, DE, PL, GE, RU, and UA markets. Our agency is the Prem ... learn more about #ADINDEX

    Visit website
    $25 - $49/hr
    10 - 49
    2012
    Ukraine
  • 3. Netrocket

    The Search Engine Marketing Company
    Visit website

    NETROCKET is a Search Engine Optimization Company. We help to scale your Business and get more Profit. 🚀  Netrocket is a very diverse agency. We're all different! We're young people with different professional and LIFE experiences. We sit together in the same office, we have very fast and good commun ... learn more about Netrocket

    Visit website
    $50 - $99/hr
    10 - 49
    2011
    Ukraine
  • 4. #UAATEAM

    Digital marketing agency for the best projects.
    Visit website

    We are a digital marketing agency. We provide complex digital marketing solutions for projects. We can consult you and provide complex decisions or some of the services depending on your project and goals. SEM (PPC) management - your ads will be shown above the organic search results in the most popular w ... learn more about #UAATEAM

    Visit website
    $25 - $49/hr
    50 - 249
    2014
    Ukraine
  • 5. SalesAR

    is a B2B lead generation company.
    Visit website

    SalesAR is a B2B lead generation company that can help you present your product/service on the market, attract potential clients, reach out to customers worldwide, and help you successfully CLOSE the deals. Our experts can enhance your database and set up meetings with potential clients in a few days. We strive to prov ... learn more about SalesAR

    Visit website
    $25 - $49/hr
    50 - 249
    2019
    Ukraine
  • 6. Rocket CRO Lab

    Conversion Rate Optimization/Digital marketing
    Visit website

    Rocket CRO Lab is a performance Digital Marketing agency focusing on Paid ads, email marketing automation and Conversion Rate Optimization. We work with 7-8 figures eCommerce brands and SaaS companies helping them increase AOV and cut the marketing costs by analyzing your business and finding the &# ... learn more about Rocket CRO Lab

    Visit website
    $25 - $49/hr
    2 - 9
    2016
    Ukraine
  • 7. Bossar

    Email Marketing Agency for Shopify Stores
    Visit website

    Bossar is an Email Marketing Agency focused on delivering extra revenue for ecommerce stores. Our approach is “Less, but better”. Unlike other email marketing agencies, we only work with Klaviyo and only for ecommerce stores, which allows us to concentrate on one thing and become better at it day by ... learn more about Bossar

    Visit website
    $25 - $49/hr
    2 - 9
    2017
    Ukraine
  • 8. Legion

    Digital marketing agency
    Visit website

    Legion is a digital marketing agency headquartered in Lviv, Ukraine. We specialize in helping companies increase sales, generate qualified leads, and expand market share by taking full advantage of the internet.   We are committed to using the best practices and staying on top of the latest innovations in di ... learn more about Legion

    Visit website
    $25 - $49/hr
    2 - 9
    2020
    Ukraine
  • 9. Mobihunter

    We make your app and game successful
    Visit website

    Mobihunter has over 3 years' experience in mobile marketing, 500+ projects, 500,000+ installations per day, successful cases with world leaders, including Alibaba Group, Joom, Bytedance, Tencent, Indeed, My.com, Efun. Our team consists of over 50 professionals, including media buyers, designers, account managers, a ... learn more about Mobihunter

    Visit website
    $100 - $149/hr
    50 - 249
    2015
    Ukraine, United States
  • 10. SEOTM Digital Agency

    RESULTS-DRIVEN DIGITAL SOLUTIONS
    Visit website

    We are creators. Over 13 years, our team has implemented more than 800 projects for clients from more than 20 countries. We work in the following areas: development (web & mobile), seo-promotion, digital-magketing, design, identity and branding. We provide results-oriented solutions in the field of Digital. Sinc ... learn more about SEOTM Digital Agency

    Visit website
    $25 - $49/hr
    10 - 49
    2006
    Ukraine
  • 11. Danavero

    Custom Software, Web and Mobile App Development
    Visit website

    Danavero Inc is a technology-based solutions provider headquartered in Toronto and deploying services worldwide. Our Drupal development is just one reason why we are one of the top web development companies in Canada. In addition to a full suite of experience-backed services, from Drupal to SEO, from software developme ... learn more about Danavero

    Visit website
    $25 - $49/hr
    50 - 249
    2015
    Ukraine, Canada
  • 12. izzi.studio

    We turn customer dreams into superb IT products
    Visit website

    For 3+ years, our experienced team of 30+ professionals provides cost-effective and in-time development services for EU, US, Canada, Middle East, Asia clients. Our completed projects include corporate portals, Web and Mobile Apps, CRMs, blockchain, cloud, custom solutions. For each of our projects we form a team of ... learn more about izzi.studio

    Visit website
    $25 - $49/hr
    10 - 49
    2016
    Ukraine
  • InAppo is a globally oriented 20-strong company of IT experts. Being on the market for 5 years already, we completed more than 20 international projects for clients in 6 countries. Our mission: making a business superior with IT.  

    Visit website
    $25 - $49/hr
    10 - 49
    0
    Ukraine
  • 14. Avivi

    Bitrix24 Integration Company
    Visit website

    We are a team of Bitrix 24 developers: More than 12-year experience Signing NDA Convenient connection by GIThub and Skype Creating and customizing Bitrix modules and components Gold Bitrix partner Capable leading several projects simultaneously 20+ developers Assigning a sufficient number of hi ... learn more about Avivi

    Visit website
    $25 - $49/hr
    10 - 49
    2011
    Ukraine
  • 15. Rioks

    Intelligent Marketing Solutions
    Visit website

    Rioks is a data-driven strategic marketing consultancy with a focus on B2B industries, leading in Healthcare, Automotive, Innovations and Enterprise Digital Transformation. We bring your experience to the next level with end-to-end industry-specific strategic marketing solutions based on a data intelligence, custome ... learn more about Rioks

    Visit website
    $25 - $49/hr
    10 - 49
    2012
    Ukraine, Singapore
  • 16. The Digital Bloom

    Digital Marketing just got a lot easier!
    Visit website

    Drive ROI with the Full Stack Marketing Team for less than the cost of a full-time employee.

    Visit website
    $25 - $49/hr
    2 - 9
    2016
    Ukraine, United States
  • 17. Intent Solutions

    We're here to implement the ambitious projects!
    Visit website

    Intent Solutions™ - Your reliable IT partner! The main goal of each task we perform is the result for your business. These may include sales of goods / services, increasing brand awareness, informing about the upcoming event, etc. We use an integrated approach to achieve this result. Our company&rsqu ... learn more about Intent Solutions

    Visit website
    $25 - $49/hr
    10 - 49
    2013
    Ukraine
  • 18. Respect Studio

    Highlight Your Company
    Visit website

    Starting from 2016 as a bunch of marketing enthusiasts, we grew to a strong Digital-Native team with more than 300 satisfied clients from all over the world. What makes us special is that we're using alternative channels to build growth hacking systems for both digital and human networks that can help create powerf ... learn more about Respect Studio

    Visit website
    $50 - $99/hr
    10 - 49
    2016
    Ukraine, United States
  • 19. Qubit Labs

    outsourcing, IT staffing, dedicated team
    Visit website

    Qubit Labs is an EU software development agency headquartered in Tallinn, Estonia with an R&D center in Kyiv, Ukraine. We build strategic long-term partnerships with our clients providing exceptional quality IT staffing services at all stages of the application development lifecycle.  We hire dedicated deve ... learn more about Qubit Labs

    Visit website
    $25 - $49/hr
    50 - 249
    2016
    Ukraine, Estonia
  • Who are Adloonix > We are an independent digital marketing agency. Our team completes tasks quickly because we love what we do because each of us adores marketing. We are definitely "hungry". What We Do > Adloonix the #1 marketing agency in providing the data-driven strategies fo ... learn more about Adloonix

    Visit website
    $100 - $149/hr
    10 - 49
    2018
    Ukraine
  • 21. iPapus Agency

    Doubling your sales in just a month, ask how...
    Visit website

    I'm Ivan Papus - owner of iPapus Agency and a professional SEO with solid backgrounds in On-Page and Off-Page Optimization with huge experience. 9 reasons, why you need to work with us? 1. 10 years is my experience in SEO. 2. 20000+ hours experience. 3. I'm TOP 10 SEO expert in FL.RU (it's upwor ... learn more about iPapus Agency

    Visit website
    < $25/hr
    50 - 249
    2009
    Ukraine, Poland
  • 22. Motion 55

    2D/3D Motion design studio
    Visit website

    We're a Motion design studio creating animated videos for Agencies, Companies and Startups  

    Visit website
    NA
    2 - 9
    2018
    Ukraine
  • 23. Yedynka DGTL

    Web solutions for social progress
    Visit website

    Yedynka is an independent agency that helps design, develop and promote successful digital products. We have 9 years’ experience in creating complex marketing and digital solutions that positively influence the environment and the society. We have built a powerful multifunctional team with strong m ... learn more about Yedynka DGTL

    Visit website
    $50 - $99/hr
    10 - 49
    2010
    Ukraine
  • 24. Goldweb Solutions

    Team of experts in web development and UX / UI
    Visit website

    We are a team of experts in web development, UI/UX design and related services helping businesses to visualize their ideas and make them work. 10 years of experience in IT, marketing and design allow us to develop custom-tailored solutions for the most demanding clients. We develop comprehensive solutions that help ... learn more about Goldweb Solutions

    Visit website
    < $25/hr
    10 - 49
    2002
    Ukraine
  • 25. ShulgaDesign

    Experienced team of designers and web-developers
    Visit website

    We are a small team of designers and web-developers. We have experience in delivering creative, graphic concepts for a wide range of fields.  Detail-oriented, deadline driven with immense creative flair.  Our key strengths lie in our ability to create graphics that communicate core values and busines ... learn more about ShulgaDesign

    Visit website
    $25 - $49/hr
    2 - 9
    2017
    Ukraine
  • HighSkill Web Solutions is a software development agency which was founded in 2012. Our goal is to provide our customers with the best web solutions.  We're not just developing websites. First thing first, we help business, startups and individuals all over the world to empower and reinforce their market po ... learn more about HighSkill Web Solutions

    Visit website
    NA
    10 - 49
    2012
    Ukraine
  • 27. KR. Laboratories

    Digital-studio of IT services and WEB solutions
    Visit website

    KR. LABORATORIES is a Ukrainian full-cycle digital studio providing comprehensive IT services: Web Development, SEO optimization and promotion, Technical Support and Maintenance, IT-consulting and outsourcing, Cybersecurity. We have  6+ years experience in: Search Engine Opti ... learn more about KR. Laboratories

    Visit website
    < $25/hr
    2 - 9
    2019
    Ukraine
  • 28. LUXEO.TEAM

    Team of SEO experts who are focused on results
    Visit website

    Luxeo Team was founded in 2015, uniting people driven by one idea – to bring internet marketing service to a new level. We decided to offer business advanced Western technologies for website promotion and forecasting results. In our work, we actively use Data Driven SEO, predictive analytics, modern approaches t ... learn more about LUXEO.TEAM

    Visit website
    $25 - $49/hr
    10 - 49
    Ukraine
  • 29. RGray

    We do business, not just marketing
    Visit website

    RGray is a young internet marketing agency, consisting of a dedicated team of specialists that started it's journey in Spring, 2019. As a team of bright, experienced and savvy Digital Marketers, we had an idea to create a full-stack marketing agency with wide selection of niches to work in. We grasped every favoura ... learn more about RGray

    Visit website
    NA
    2 - 9
    2019
    Ukraine
  • 30. RegisTeam

    We help the business to grow
    Visit website

    One of our main goals is to assist businesses to attract new customers by means of both SEO and online advertising. By cooperating with us, you can get complete support in scaling and growing by optimizing and automating business processes. Likewise, our company can contribute to the regulation of your business by in ... learn more about RegisTeam

    Visit website
    $25 - $49/hr
    10 - 49
    2010
    Ukraine
  • 31. KVikStudio

    We create content for businesses and NGOs
    Visit website

    By creating content with KVikStudio you're supporting Ukraine, its army and people (10% of benefit we'll send for rebuilding Ukraine). We create content that promotes your business: Texts that are enjoyable to read Design that is pleasant to look at Websites that work quickly and smooth ... learn more about KVikStudio

    Visit website
    $25 - $49/hr
    2 - 9
    2019
    Ukraine
  • We help to understand and to develop USP. We conduct, with your help, eye-opening market and competitive researches. Based on this research we build your strategic set.  We help you to start marketing as a function in your company. This includes - role identification, job descriptions, activity planni ... learn more about AimPlanAct

    Visit website
    $100 - $149/hr
    2 - 9
    2018
    Ukraine
  • 33. UAMASTER

    We are Digital Enablers.
    Visit website

    🎯 We are ROI-oriented digital agency.  Performance marketing is our core product, based on 17 years of experience. 🧡   Digital Marketing Services.  We skillfully manage all online advertising tools: Digital strategy PPC management: Google Ads, Facebook Ads, LinkedIn, TikTok Video ... learn more about UAMASTER

    Visit website
    $25 - $49/hr
    10 - 49
    2004
    Ukraine
  • 34. Panem Digital Agency

    We are boosting your business
    Visit website

    Panem is a full-service digital marketing agency that provides innovative marketing solutions to drive your brand’s growth. Our extensive marketing expertise helps us tailor custom strategies for our clients based on their unique business needs. We have seven years of experience promoting businesses that belon ... learn more about Panem Digital Agency

    Visit website
    $25 - $49/hr
    50 - 249
    2015
    Ukraine
  • 35. Devenup SEO

    We can make your business visible
    Visit website

    Following the latest web development trends and applying the best practices of SEO and digital marketing, we implement the most challenging ideas to deliver you quality results. Verified by the detailed market analysis and supported by the professionalism and reliability of our specialists, you get top-notch solutions ... learn more about Devenup SEO

    Visit website
    $25 - $49/hr
    2 - 9
    2015
    Ukraine
  • 36. Unitix

    Amazon PPC advertising
    Visit website

    Our goal is to help you to grow your brand and to increase sales. For that, we find and lead the most relevant traffic to your listing. We create Amazon PPC campaigns based on keyword research. Then we optimize and adjust campaigns based on their performance by analyzing the reports and taking appropriate act ... learn more about Unitix

    Visit website
    $50 - $99/hr
    10 - 49
    2018
    Ukraine
  • 37. Omelyanenko.pro

    We're skilled digital marketers to help with sales
    Visit website

    We are a team of experienced digital marketers from Ukraine 💙💛 We are engaged in promotion on Google, Facebook, Instagram, YouTube, TikTok and Social Media Marketing. We’re looking for projects to apply our long-term experience in Digital Marketing and offer increased promocodes up to $500 for new G ... learn more about Omelyanenko.pro

    Visit website
    < $25/hr
    10 - 49
    2014
    Ukraine
  • 38. Octopus Agency

    Professionals in SEO advertising
    Visit website

    Octopus is a team of professionals that provides a full range of SEO services. Our main goal is to make a project profitable, not just get higher rankings in Google SERP. We are interested in client’s integration and understanding of the whole process of SEO optimisation. Therefore, we have developed the perfe ... learn more about Octopus Agency

    Visit website
    $25 - $49/hr
    2 - 9
    2020
    Ukraine
  • 39. Nirvana Canada

    Web Design, Development and Digital Marketing
    Visit website

    Nirvana Canada is a full-service Web Design and Development and Digital Marketing Agency in Vancouver. We specialize in a wide array of web services including Vancouver web design and branding solutions, unmatched SEO and marketing strategies. We focus on accelerating reach and output of business on using the onli ... learn more about Nirvana Canada

    Visit website
    $25 - $49/hr
    10 - 49
    2007
    Ukraine, Canada
  • 40. Web-Deluxe Digital

    Speed up your business!
    Visit website

    We are a software development company located in Ivano-Frankivsk, Ukraine. Reasonable price. The set of factors such as small company, Ukraine, properly selected developers give us the opportunity to offer reasonable and advantageous prices for our services. Contact us, write your problem, we will find a solu ... learn more about Web-Deluxe Digital

    Visit website
    < $25/hr
    10 - 49
    2016
    Ukraine
  • 41. Malachite

    Digital Design Agency
    Visit website

    Malachite is a design & marketing agency from Dnipro, Ukraine. We dig into the research, build hypotheses, and closely collaborate with clients to create products that win users' hearts.

    Visit website
    $25 - $49/hr
    2 - 9
    2015
    Ukraine
  • 42. Owento

    Ideas that matter.💡
    Visit website

    Owento is a design and development studio, designing and building beautiful digital products, brands, and experiences.✔🏆

    Visit website
    $25 - $49/hr
    2 - 9
    Ukraine
  • SoftServe is a digital authority that advises and provides at the cutting-edge of technology. We reveal, transform, accelerate, and optimize the way enterprises and software companies do business. With expertise across healthcare, retail, energy, financial services, and more, we implement end-to-end solutions to delive ... learn more about SoftServe

    Visit website
    NA
    10000+
    1993
    Ukraine, United States
  • 44. Verstiuk Production

    Animated Videos For Serious Businesses
    Visit website

    ▶️ Verstiuk Production is an animated video company serving startups, SMEs, and digital agencies. ⚡ We create custom cartoons, motion graphics, 3D, and whiteboard videos to explain (promote) products and services. 💎 We are different from other video agencies because of our production process and commitme ... learn more about Verstiuk Production

    Visit website
    $25 - $49/hr
    10 - 49
    2016
    Ukraine
  • 45. Addlium

    Add to your business value, sense and profit
    Visit website

    Addlium is a lead generation agency, connecting service B2B companies of diverse industries with their target prospects globally and helping sales deps to reach their KPIs faster. We empower companies to scale up and reach decision-makers on target markets with a combination of lead generation and marketing channels an ... learn more about Addlium

    Visit website
    < $25/hr
    10 - 49
    2022
    Ukraine

Buyer’s Guide

Introduction

Today each and every company, be it a local barista or a fortune 200 company, needs to have an online presence to promote their business. To make the most of online platforms, it is imperative for businesses to have the right digital marketing strategies.

What is Digital Marketing?

In simple words, digital marketing is the promotion of a brand and its products across online platforms. Due to the advancement in technology, more consumers are looking for commodities online. This makes it vital for businesses to have a remarkable digital presence for acquiring and retaining patrons.

What Are the Advantages of Digital Marketing?

1) Cost-Effective: Irrespective of the size of the business, digital advertising solutions can be designed as per the monetary resources. It is an affordable technique to level the playing field for small and mid-size enterprises (SMEs) and big corporate giants. Clients can also choose a combination of digital marketing tools and services to get the desired ROI in limited investment.
2) Target Audience: Contrary to traditional marketing, digital advertising allows business owners to concentrate on the particular set of people who are more likely to purchase their products. The ads get featured in the social media feeds and SERPs of potential customers with an interest in the brand or its services. Additionally, with the assistance of top digital agencies, digital marketing enables screening of the target audience based on attributes such as age, gender, profession, etc.
3) Brand Promotion: Digital marketing can aid a business to establish a name in the market by promoting it across multiple channels. Having a well-developed content marketing strategy and an active social media presence allows patrons to recognize the business as a reliable service provider that values its clientele. Online marketing also offers customers a platform to put forth their grievances and receive rapid resolutions, thereby enforcing their trust in the brand.
4) Measurable Results: It is essential to be able to track the success or failure of any marketing strategies implemented. Outcomes of digital marketing campaigns are more convenient to analyze in detail. Companies can monitor the clicks, comments, etc. received or the SEO performance of the site. Moreover, the best digital marketing companies also produce summary reports in the duration of the campaign to calculate the result and timely implement changes to optimize it further.
5) Scalability: While traditional marketing is rigid to changes, digital marketing strategies can be easily molded as per the business requirements. Online marketing companies can easily track the results in real-time. This makes it easier to make changes or invest more in an existing digital marketing strategy after analyzing its performance. Moreover, with the growth of the business, companies can adjust their digital marketing strategies to target various regions, industries, or audiences to expand their business.

Which Are Some of the Unique Digital Marketing Strategies?

There are numerous ways marketers can implement digital marketing tactics to boost the brand's identity and increase sales. The traditional online marketing strategies include Search Engine Optimization(SEO), Social Media Marketing, Content Marketing, etc.

Nevertheless, some of the most offbeat yet effective digital marketing strategies are as follows:

1) Conversion Rate Optimization: Digital marketing companies aim at enhancing the conversion rate, which is the ratio of the total transaction to the number of visits on the site. By optimizing the conversion rate, businesses can reduce the amount invested in acquiring customers, thereby improving profit margin.
2) Online Reputation Management: Companies must maintain their fame online as most prospects search the internet to perceive the first impression of the brand and product. Digital marketing companies help build a great online prominence of the company to attract genuine clients.
3) Social Media Marketing: One of the most powerful forms of digital marketing is social media marketing. A digital marketing tactics survey by GoodFirms also concluded that 22.5% of top digital marketing experts prefer SMM to generate organic leads and boost conversion. Social media marketing is beneficial in promoting a product as well as enhancing user engagement, as clients can get their queries and complaints resolved rapidly.
4) Public Relations: The top digital marketing agencies help maintain excellent relations with existing and potential clients as well as business partners. They disburse news releases, newsletters, interviews of the C-level directors, etc. to enhance engagement within the industry. They also offer crisis management to avoid negative publicity. This projects a favorable image of the brand, encouraging prospects to partner with them.
5) Micro-Moments: Micro-moments focus on the customer's immediate intent "to know, go, do, or buy" something. With the consumer looking for quick services, businesses need to precisely deliver what they desire without delay. Digital marketers make use of the instantaneous time frame to promote their client's products. Moreover, the marketing firms adopt a comprehensive approach that operates over multiple channels such as video, search, social media. For instance, businesses optimize location searches to attract clients looking for services “near me”.

What Are Some Popular Digital Marketing Trends?

The following denotes some of the most commonly used digital marketing trends:

1) Influencer MarketingInfluencer marketing focuses on amplifying your brand message to a broader market with the help of renowned personalities. Consumers tend to trust the opinions of the key leaders over corporate promotions. Businesses can team up with celebrities, or Instagram and YouTube personages to promote their product in a more authentic way. Influencer marketing also portrays an approachable and user-friendly image of the brand amongst users. 
2) Video MarketingAnother popular digital marketing trend is Video advertisement as viewers find short and eccentric videos more compelling over reading extensively long text. Therefore, more social media platforms are offering space to post short video narratives to boost user engagement. Moreover, using Live videos, brands can showcase product demos, as well as behind-the-scenes glimpses of the merchandise, bringing their products closer to their clientele. The top digital agencies offer comprehensive video marketing services, from production to distribution, across all social media platforms. 
3) Search Engine OptimizationSearch Engine Optimization is evident in highlighting the website of the company to genuine customers. The top marketing firms employ various SEO techniques to ensure a higher ranking on search engine result pages. Moreover, an active SEO campaign offers the company’s website an edge over its competitors. Digital marketers use various SEO tactics such as keyword research, link building, site audits, etc. to warrant a long-term profit for the business. 
4) Email MarketingEmail marketing is a fundamental digital marketing strategy. However, due to numerous other methodologies available, most companies opt out of it, which can be disastrous for the business. The top digital marketing agencies enforce a robust email marketing strategy, which ensures that your promotional emails land in the inbox of the prospect and boost metrics like open rates and click-through rates.
5) Content MarketingContent marketing is one of the crucial digital marketing trends that can captivate the attention of prospects towards the brand. Content marketing improves brand awareness and recognition amongst patrons as well as helps create a lasting relationship with them. With content marketing, the top digital marketing firms boost the visibility of the brand on SERPs, thereby generating quality traffic and improving lead generation.

What Are Some Common Digital Marketing Blunders and How to Avoid Them? 

1) Not Establishing Clear Goals
While curating a digital marketing strategy, it is imperative to take note of any short term and long term goals the company aims to achieve. Certain business owners set benchmarks based on the initial performance of the campaign. However, calculating the full potential of the digital marketing strategies implemented becomes impossible due to the lack of measurable goals.
Advice: Set realistic long term and short term goals and evaluate them after short intervals. Do not set too many aggressive goals.
2) Concentrating on the Wrong Audience:
The benefit of digital marketing is reaching the right set of customers. However, poorly designed marketing strategies can spell failure quite easily. If a business targets everyone or a tiny group, the results may not correspond to the expected outcome.
Advice: Analyze your clientele based on their preferences as well as their online behavior. Use other analytic tools to ensure a proper understanding of the client base.
3) Ignoring Mobile Users:
In this era, smartphone users comprise of a large section of the overall consumers. Mobile phones have simplified the route to connecting a potential client with the business. Using mobile features such as cookies, flash cookies, GPS, IP addresses, etc., brands can provide personalized service to the clientele.
Advice: Design a marketing campaign after examining the behavior and requirements of mobile users. Also, consider developing either an app or a responsive website to target the mobile audience.
4) Spamming Subscribers:
Digital marketing offers several platforms such as social media marketing, to promote engagement with the clients. However, overindulging in promotional messages or spamming the prospects can turn them against the brand. Apart from using social media platforms for broadcasting messages, focus on building a genuine communication channel.
Advice: Plan the content of the email so that it is helpful and relevant. Allow users to set how often they want to receive emails to avoid spamming.
5) Inappropriate Content:
While designing an ad campaign, most marketers wish to curate an unforgettable advertisement. However, at times, they might end up with irrelevant or offensive content, ultimately harming their brand.
Advice: Focus on devising engaging and customer-centric content. Study various factors such as geographical location, target audience, cultural influence, etc. to avoid creating offensive or derogatory content.

Why Hire a Digital Marketing Company?

Digital marketing is not easy. Companies need to hire a digital marketing agency that can come up with winning strategies. Top digital marketing companies have highly talented digital marketers onboard to help brands promote their products or services online.

1) Affordable: By outsourcing to digital marketing agencies, it is easier for businesses to receive accurate and comprehensive online advertising solutions. Moreover, it is cost-efficient to hire a digital marketing company than building multiple teams to handle different marketing channels.
2) Better Insights: The marketing firms are better equipped to analyze the changing trends. Marketers use innovative digital marketing tools and techniques to deliver the desired result. Moreover, years of expertise in this field allows them to predict and prevent potential risks that can negatively impact the online reputation of the client.
3) Focus on Core Business: With their vast experience, digital marketing companies can handle any advertising needs of their clients, leaving the decision-makers and staff with valuable time to focus on their core responsibilities. This further increases the efficiency of the entire team, improving the ROI.
4) Transparency: A reliable digital marketing agency maintains transparency with the client by notifying them concerning the quantum of the investments and the expected outcomes. These companies adopt practices to continually review timelines and performance of the marketing strategies to optimize the deliverables further. 
5) Maintenance and Expansion: The responsibility of digital marketing companies does not end with the implementation of marketing tactics. They offer additional support following the enforcement of these advertising plans to ensure the clients receive an efficient and result-oriented campaign. Moreover, they help scale the policies to match the growth of the company.

What Are the Different Types of Digital Marketing Tools?

1) SMM SoftwareSocial media marketing software is monumental in creating uniformity and managing numerous accounts. This digital marketing tool offers features such as Campaign Management, Collaboration, Multi-Account Management, Publishing Management, Scheduling, Social Analytics, etc. to ensure successful social media marketing operations. 
2) Email Marketing SoftwareMost email marketing applications are equipped with Auto-Responders, Image Library, Template Management, as well as Mailing List Management, amongst other highlights. These tools ensure that the emails reach the inbox of the targeted audiences and analyze their responses to further help revise the email campaigns.
3) SMS Marketing SoftwareShort Message Service is a crucial part of product promotion in this era of technology. These digital marketing tools focus on scheduling and send mass text messages and coupons to attract mobile users towards the product. This software can organize multiple groups and efficiently broadcast personalized messages.
4) Marketing Automation SoftwareThe primary goal of marketing automation software is to streamline the complete digital marketing campaign, thereby reducing staffing costs by a considerable amount. This application can accurately calculate marketing reports and enhance the accountability of the entire team. Furthermore, with features like Lead Management, Segmentation, and Targeting, etc., ROI increases exponentially.

How to Find the Ideal Digital Marketing Agency?

1) Budget: Before hiring a digital marketing agency, a company must analyze its budget. Digital marketing strategies can be built over the smallest of investments. The main concern must be deciding how much you are willing to spend and finding an agency that can match your prices. However, stay open to modifications, as marketing companies are more informed about the investments required to achieve the desired goals. It is advisable to take quotations from multiple vendors to shortlist the right partner.
2) Analyze Their Online Presence: An efficient digital marketing company must have an appealing online presence. By looking at their website and social media handles, you can get valuable insights into their caliber and quality of work. If there are numerous typographical errors or substandard designs on their site, chances are your brand would not receive apt treatment. On the other hand, by studying their features, you can also comprehend their expertise in particular digital marketing services and solutions.
3) Check Credentials: Before you hire a digital marketing agency, check their references. Request to view case studies and past projects accomplished by them. It would help if you also got referrals to existing and former clients. It is advisable to get in touch with such customers to examine whether they deliver what they promised. Also, explore standalone review and rating platforms, such as GoodFirms, to obtain genuine customer recommendations.
4) Tools and Certifications: Inquire about the digital marketing tools and technologies employed by the team of experts as well as the certifications they bagged depending on the services offered. This will provide you with an idea about how advanced their marketing strategies are. It is better to discuss their add-on costs since certain tools are free, while you may be charged additionally for some of the paid tools. 
5) Mock Assignment: Most digital marketing agencies offer free site audit to detail the areas of improvement in your marketing strategies. Moreover, an audit report will allow you to understand the marketing capabilities of the service provider. If the agency highlights obstacles thoroughly, it exhibits its in-depth knowledge of marketing strategies and competence in managing your account. You may also request them to provide a research-based proposition that illustrates a high-level plan which will help adhere to your digital marketing goals.

Once evaluated, hire a digital marketing company that can not only offer what you have asked but also improves ideas thereby boosting your market reputation. Keep in mind that digital marketing strategies take time to exhibit results, hence, stay calm and focus on continually improving marketing strategies.

Final Words

GoodFirms have evaluated and ranked companies to help businesses pick the apt firm for their digital marketing needs. The rankings are done on the basis of information gathered about the companies from the Internet and feedback received from clients.
Explore the ‘Research’ page to find the top digital marketing companies!

Got A Question? Ask Away!
Contact Us