Best Email Marketing Software

Are you trying to find the best email marketing software for your business? In the digital age, businesses must keep in touch with their consumers to earn customer loyalty. Personalized Emails, for that matter, have turned out to be successful and engaging. Now, bringing email marketing platforms into the picture empowers businesses to reach global audiences. This further helps to focus on the evident stats and strategize to boost revenue. Acquire the verified list of top email marketing software at GoodFirms through authentic client reviews. If your business needs reliable software, go through the rundown of top email marketing tools below:

Sort By:

List of Top Email Marketing Software Tools (Free & Paid)

  • eSputnik

    Marketing Automation Software and Email for B2C
    Visit website

    eSputnik is a multichannel email marketing automation software for B2C. Specialized solutions for large eCommerce and Marketplace. eSputnik is a Marketing Automation Service made to embody the toughest ideas of enterprise-level solutions in a very clear and efficient way for everyone. We do not declare being the best, we are mostly spoken about this way. ... read more about eSputnik

    Entry Level Price
    $1.99 One-time
    Free Trial
    30 Days
    Category Focus
    33% in Email Marketing Software
  • SendX

    Intuitive, Feature-Rich, Affordable Email Marketing Software
    Visit website

    SendX is an Email Marketing Software focused on providing an intuitive, feature-rich and affordable experience to business owners and marketers. SendX prides itself on enabling marketers and business owners with one of the simplest UIs in the industry. One of their most talked about qualities is their excellent 24x7 live customer support, which ensures that you never get stuck and lose time over y ... read more about SendX

    Entry Level Price
    $7.49 Per Day
    Free Trial
    14 Days
    Category Focus
    100% in Email Marketing Software
  • Mailchimp

    All-In-One Marketing Automation Platform for Small Business
    Visit website

    Mailchimp is a popular email marketing software that helps businesses create, send, and manage email campaigns. It allows users to design visually appealing emails, manage subscriber lists, and track the performance of their email campaigns. With Mailchimp, businesses can target specific audience segments, automate email sequences, and analyze metrics like open rates and click-through rates to ref ... read more about Mailchimp

    Entry Level Price
    Free version
    Free Trial
    Available
    Category Focus
    20% in Email Marketing Software
  • Success.ai

    The AI-powered outreach solution that helps you reach your goals
    Visit website

    Our AI-powered cold emails help you engage with your prospects more effectively by personalizing your emails, tracking the results of your campaigns, and improving your sender reputation. You can send unlimited emails from verified accounts, so you can reach more prospects and achieve your marketing goals. ... read more about Success.ai

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Category Focus
    50% in Email Marketing Software
  • ActiveCampaign

    Keep track of leads in a CRM, not in your head.
    Visit website

    ActiveCampaign is an email marketing software that uses artificial intelligence to help businesses grow their audience, increase sales, and build customer relationships. With ActiveCampaign, you can create and send beautiful, personalized emails that engage your recipients. You can also use ActiveCampaign's AI-powered features to track the performance of your email campaigns and optimize your resu ... read more about ActiveCampaign

    Entry Level Price
    $9 Per Month
    Free Trial
    14 Days
    Category Focus
    13% in Email Marketing Software
  • Warmy

    Auto all-in-one tool for email deliverability to make your Email Channel Reliable.
    Visit website

    Warmy.io is a tool designed to enhance email deliverability by raising your email reputation to ensure your emails avoid the spam folder. The platform offers automated warm-up with the help of "Adeline", their AI engine. Users can connect their mailbox and let the system warm it up at an optimal pace, analyzing hundreds of parameters daily, interacting with real people on your behalf, and ensuring ... read more about Warmy

    Entry Level Price
    $49 Per Month
    Free Trial
    7 Days
    Category Focus
    100% in Email Marketing Software
  • HubSpot Marketing Hub

    All-in-One Inbound Marketing Software.
    Visit website

    HubSpot Email marketing is a powerful Email marketing tool that treats subscribers like people. Create, personalize, and optimize your marketing emails without waiting on designers or IT. One of the unique features of HubSpot Email Marketing is its focus on simplicity. HubSpot Email Marketing is designed to be easy to use, even for beginners. You don't need coding experience to create stunning ema ... read more about HubSpot Marketing Hub

    Entry Level Price
    Free version
    Free Trial
    Available
    Category Focus
    15% in Email Marketing Software
  • EngageBay

    Market better. Sell faster.
    Visit website

    EngageBay is a simple, affordable, all-in-one marketing automation software built for small businesses and startups to acquire, engage, nurture web visitors and convert them to happy customers. Acquire leads through lead generation forms and popups, engage web visitors through beautiful landing pages, nurture them through engaging emails and automate your marketing funnel through marketing automat ... read more about EngageBay

    Entry Level Price
    Free version
    Free Trial
    Available
    Category Focus
    8% in Email Marketing Software
  • SharpSpring

    A powerful suite of sales & marketing automation tools to boost conversions and deliver results.
    Visit website

    SharpSpring is a cloud-based marketing automation platform for marketing agencies and small to mid-sized businesses that rival top competitors with its features, functionalities, and performance. Email is a key aspect of your marketing and sales strategy – so you need a customer relationship management system that can keep up. Use the app to schedule personalized follow-up emails from your sale ... read more about SharpSpring

    Entry Level Price
    $399 Per Month
    Free Trial
    N/A
    Category Focus
    20% in Email Marketing Software
  • Taskeo

    Move your business into the cloud
    Visit website

    Taskeo strives to become a go-to tool for all those companies that grew tired of using several apps to manage their activities. Businesses of all kinds can easily adopt it, making Taskeo fully usable outside the mainly targeted industry which is law firms and agencies. Taskeo aims to provide comprehensive software for businesses, law firms, and agencies that need assistance in their business and p ... read more about Taskeo

    Entry Level Price
    $5 Per Month
    Free Trial
    N/A
    Category Focus
    10% in Email Marketing Software
  • Pardot

    Smarter Marketing Automation
    Visit website

    Pardot is B2B Marketing Automation by Salesforce that allows marketing and sales teams to create, deploy, and manage online marketing campaigns that increase revenue and maximize efficiency. Over 150,000 businesses use Pardot in 190 countries. Pardot recently released a new feature called "Intelligent Journey Builder." This feature uses artificial intelligence to help enterprises to create more pe ... read more about Pardot

    Entry Level Price
    $1250 Per Month
    Free Trial
    N/A
    Category Focus
    25% in Email Marketing Software
  • Primailer is a bulk emailing tool available in desktop & cloud versions. Create emails, make recipients list, and send thousands of emails to the recipients at a time. Users can track these emails by the campaign. These campaigns provide the status of email message generations, sending, and delivery. It provides users with details about who opened emails and when. It has many key features that ma ... read more about Primailer

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Category Focus
    100% in Email Marketing Software
  • BenchmarkONE

    All-in-one CRM and marketing automation software built for the way you work.
    Visit website

    BenchmarkONE is marketing automation and emails marketing software for small businesses and marketing agencies. We help agencies and small business owners propel relationships into sales with all-in-one CRM and marketing automation. Cut through the clutter and complexity of bulky tools with a simple, affordable platform made for you. ... read more about BenchmarkONE

    Entry Level Price
    $79 Per Month
    Free Trial
    N/A
    Category Focus
    33% in Email Marketing Software
  • ONTRAPORT

    All Your Marketing Automation Tools in One Place
    Visit website

    ONTRAPORT provides a comprehensive business and marketing automation platform targeted at the specific needs of entrepreneurs and small businesses. With ONTRAPORT as their partner, entrepreneurs and small business owners can quickly and easily start, systemize and scale their businesses on a powerful platform integrating the marketing, sales and business applications they need when they need it. O ... read more about ONTRAPORT

    Entry Level Price
    $79 Per Month
    Free Trial
    14 Days
    Category Focus
    25% in Email Marketing Software
  • MailerLite

    Advanced Email Marketing Made Simple.
    Visit website

    MailerLite is a user-friendly email marketing tool that helps businesses of all sizes connect with their customers. With MailerLite, you can create and send beautiful, personalized emails, track the performance of your campaigns, and automate your marketing tasks. MailerLite includes introducing a new drag-and-drop email builder that makes it easier than ever to create stunning emails. The new bui ... read more about MailerLite

    Entry Level Price
    Free version
    Free Trial
    Available
    Category Focus
    100% in Email Marketing Software
  • Klaviyo

    Klaviyo is the growth marketing platform built for online businesses.
    Visit website

    Klaviyo helps growth-focused ecommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing campaigns. Unlike other email or marketing automation solutions, we're really good at getting data out of your ecommerce platform - whether it's Shopify, Magento, a custom implementation, or something else. We let you combine that data with website behavior an ... read more about Klaviyo

    Entry Level Price
    Contact vendor
    Free Trial
    Available
    Category Focus
    34% in Email Marketing Software
  • Mailshake

    Build sales outreach cadences with email, phone, and social in as little as 5 minutes.
    Visit website

    Mailshake is a simple email outreach software. Our 20,000+ customers use Mailshake to generate leads, build relationships, and promote content. It is sales engagement for modern sales teams. Send personalized cold emails at scale and set tasks to engage with prospects via phone and social media, all in one sequence, on one dashboard. ... read more about Mailshake

    Entry Level Price
    $59 Per Month
    Free Trial
    30 Days
    Category Focus
    100% in Email Marketing Software
  • Constant Contact

    Constant Contact makes powerful email marketing easy.
    Visit website

    Constant Contact is a powerful and easy-to-use email marketing software that can help businesses to grow their audience and increase sales. You can create emails that stand out on any device with an easy-to-use email editor and hundreds of pre-designed templates. Constant Contact offers social media marketing tools that allow you to connect with your customers on social media and promote your emai ... read more about Constant Contact

    Entry Level Price
    $9.99 Per Month
    Free Trial
    30 Days
    Category Focus
    25% in Email Marketing Software
  • Customer.io

    Marketing Automation for the Whole Customer Lifecycle
    Visit website

    Customer.io is a versatile marketing automation tool for sending relevant messages based on behavior across web and mobile products. Customer.io is an automated messaging platform for tech-savvy marketers who want more control and flexibility to craft and send data-driven emails, push notifications, and SMS messages. ... read more about Customer.io

    Entry Level Price
    $150.00 Per Month
    Free Trial
    30 Days
    Category Focus
    50% in Email Marketing Software
  • MailBluster

    Email marketing via AmazonSES First class emails at the least cost
    Visit website

    MailBluster is a super low-cost solution for sending bulk marketing emails. With its massive free tier, you can manage Unlimited Subscribers for free and send 62k emails per month also for free. Additional emails are just $0.2 per thousand, which is still pretty affordable. ... read more about MailBluster

    Entry Level Price
    Free version
    Free Trial
    Available
    Category Focus
    100% in Email Marketing Software
  • Nutshell CRM

    All in one CRM solution that helps B2B teams
    Visit website

    Nutshell is an all-in-one solution for businesses of all types. The CRM solution assists the sales and marketing teams of B2B businesses in closing deals successfully with features like sales forces automation, email marketing, and lead management. This customer relationship management software integrates with Google workspace, Mailchimp, Slack, and Microsoft office emails and calendars. Free tech ... read more about Nutshell CRM

    Entry Level Price
    $19 Per Month
    Free Trial
    14 Days
    Category Focus
    25% in Email Marketing Software
  • SendGrid

    Partner with the email service trusted by developers and marketers
    Visit website

    SendGrid is a proven cloud-based customer communication platform that successfully delivers over 45 billion emails each month for Internet and mobile-based customers like Airbnb, Pandora, Hubspot, Spotify, Uber, and FourSquare, as well as more traditional enterprises like Taco Bell, Intuit and Costco. ... read more about SendGrid

    Entry Level Price
    $14.95 Per Month
    Free Trial
    30 Days
    Category Focus
    100% in Email Marketing Software
  • Zoho Campaigns

    Email marketing software that drives sales.
    Visit website

    Zoho Campaigns is an email marketing software that can help you grow your audience and increase sales. For example, you can use Zoho Campaigns to create an email sequence that welcomes new subscribers, provides them with valuable content, and then offers them a discount on your products or services. You can also use Zoho Campaigns to send out abandoned cart emails to remind customers about the ite ... read more about Zoho Campaigns

    Entry Level Price
    $0 One-time
    Free Trial
    15 Days
    Category Focus
    34% in Email Marketing Software
  • Stripo.email

    Create professional pure HTML code according to advanced email templates.
    Visit website

    Stripo.email is an online drag-n-drop and HTML email editor. Stripo enables 1,000,000+ users and teams of different industries to design responsive email templates fast without any HTML skills.  Our compilation comprises 1500+ free HTML email templates.  Stripo supported AMP email from June 2019. Create an AMP email template fast without HTML skills. Stripo is widely integrated with ... read more about Stripo.email

    Entry Level Price
    $15 Per Month
    Free Trial
    N/A
    Category Focus
    95% in Email Marketing Software
  • AwebDesk

    Web based email marketing software
    Visit website

    Browse less, do more with the most amazing sets of web based software products in market. AwebDesk Email Marketer is built on the ideals of maximum quality, simplicity, and efficiency. Quality is reflected by feature-rich and stable systems; simplicity is what makes the use of our software so easy and effective; and the efficiency is a result of all these qualities combined. ... read more about AwebDesk

    Entry Level Price
    $19.00 Per Month
    Free Trial
    30 Days
    Category Focus
    100% in Email Marketing Software
  • Snov.io

    Scale your business and engage leads better with the sales CRM that delivers results.
    Visit website

    Snovio is a perfect solution for Sales reps, Marketers, Startups, Recruiters, and anyone who relies on email outreach or outbound research. Cut down the time it takes to find and collect leads and candidates. It is your perfect CRM for efficient contact management and powerful cold outreach. Find more convertible leads, verify contacts, track your lead's progress, and automate cold outreach. Save ... read more about Snov.io

    Entry Level Price
    $33 Per Month
    Free Trial
    N/A
    Category Focus
    20% in Email Marketing Software
  • Getresponse

    All-in-one Online Marketing Platform to Grow Your Business.
    Visit website

    GetResponse is an email marketing software that can help you connect with your customers more personally. It allows you to add your recipients' names, interests, and purchase histories to your emails, making them feel like they are receiving a specifically written message. This personalization can help increase your emails' open and click-through rates. GetResponse's reporting system provides insi ... read more about Getresponse

    Entry Level Price
    $15.00 Per Month
    Free Trial
    30 Days
    Category Focus
    33% in Email Marketing Software
  • Brevo

    All Your Digital Marketing Tools in One Place
    Visit website

    Brevo (formally Sendinblue) is an email marketing software that helps businesses connect with their customers more personalized and engagingly. With Brevo, you can create beautiful, customized emails that capture your recipients' attention. You can also use Brevo to track the performance of your email campaigns so that you can see what's working and what's not. One of the unique features of Brevo ... read more about Brevo

    Entry Level Price
    Free version
    Free Trial
    Available
    Category Focus
    33% in Email Marketing Software
  • Freshmarketer

    Intelligent marketing automation for fast-paced teams
    Visit website

    Freshmarketer is a full-fledged marketing automation solution for fast-paced marketing teams. It lets you intelligently engage your users across their lifecycle from pre to post-acquisition. Marketers use Freshmarketer to run lifecycle campaigns, build nurturing workflows, analyze their user behavior, do personalization at scale, and more. ... read more about Freshmarketer

    Entry Level Price
    Free version
    Free Trial
    Available
    Category Focus
    33% in Email Marketing Software

Buyer’s Guide

Introduction to Buyer’s Guide for Email Marketing Software

Email marketing is considered the most effective tool in the armoury of digital and online marketing. Every year over 250 billion emails are exchanged, with a majority being solely for marketing purposes and campaigns. With the intention of making Marketing an ROI driven branch, taking precedence, the importance of email marketing will keep growing. 

Organizations that seek a personalized, loyalty-building relationship with their users prefer using Email Marketing. The functionalities offered by email marketing software are broad in nature. 

They help businesses generate business templates while at the same time conducting and reporting analysis on email marketing strategies, and tactics. 

The Buyer’s Guide for email marketing platforms has been created with the intention of listing out the software’s benefits, features, and prices. The intention is to ensure users have points of reference while selecting their software. 

What is Email Marketing?

Email Marketing is a dedicated segment of online marketing which deals with the communication, and promotion of a company’s goods or services via electronic mail. Email marketing is primarily used by marketers to build personalized relationships between themselves and the intended recipient of the email, usually prospective or dedicated customers. 

This is done with the ambition to foster a good relationship, influence buying behavior, and also create loyalty - all in different stages of the consumer lifecycle. Email marketing strategies are executed with the help of an email marketing list - a collection of addresses used for marketing purposes, as well as appropriate email marketing software.  

The primary purpose of email marketing campaigns is to grow business through awareness and consideration, though it is usually a goal-oriented activity. Well executed email marketing campaigns drive high conversions as well. It has one of the broadest audience reaches in the digital marketing space, combined with an excellent ROI. 

What are the best email marketing practices?

Some of the most important email marketing practices to be followed are as follows -

  • Segment Customers - It is always important to remember who you are crafting the email for in the first place. Fundamental differences exist between email marketing campaigns for B2C and B2B audiences. Further segmentation is usually required within these groups, based on a variety of social-economic, geographic, and even technological factors.  
  • Deliver exceptional content - Content within emails must convince audiences on the authenticity of the product or service offered. It must engage users in the mission and vision of the company, acting as a de facto voice of marketing and communication. 
  • Strategize email blast periods - It is likely that high concentrated email messages from the same company,  will be consigned to the spam folder, thereby foregoing all the hard work put into the email marketing strategy. Separating marketing emails by days, with differentiated content, results in better email traction. 
  • Optimizing emails for multiple devices- Mobile and desktop devices have different resolutions and screen space. Content within emails must be created with the intention of flawlessly depicting important data and messaging.  
  • Innovate with Subject lines and Headers - Catching prospective customers’ attention is key. The deployment of use case statistics, quotes from founders, advantages of product or service, is important to ensure user engagement. 
  • Distinct Call-To-Action (CTA) - The email body must have a clear, actionable objective, which will drive sales, awareness, or consideration from the reader’s side. CTA is a critical component of the mail, considering messaging and creatives will lead to users taking action. 
  • Personalize Email - The content of these emails must be personalized to the reader. Personalized introductions and messaging lead to better traction among readers and customers.  
  • Smooth transitions - Email bodies must contain links to landing pages, synchronized with the overall look and feel of creatives and text used in the email. Disjointed transitions often result in a high bounce rate from emails. 
  • Digital Signatures - Digital signatures go a long way in convincing readers on the authenticity of the emailer’s company, products, and services. Verification of authority places readers in the zone of trust with an email sender. 
  • Follow GDPR rules - There is a litany of GDPR rules, not limited to buying mailing lists. Companies must make sure all provisions are followed carefully.

Why do we need to manage Email Marketing with the help of software?

Email marketing campaigns are often hard to execute. It’s important to decide metrics for decision making, creatives, and content before the final campaign takes shape. Email marketing systems reduce the load on marketing managers. 

Email marketing software helps us take effective care of the campaign. The tool accurately measures and highlights important metrics of emails, such as click-through rate, conversions from emails, ROI, etc., displayed on an analytics dashboard. They can later be used in optimizing the campaigns further, with the help of visualization tools.  

The software can help us automate certain processes like generating reports and sending reminders or notifications to customers, increasing time efficiency. Email marketing platforms also contain tools like A/B testing which can be used to test different aspects of the email campaign to arrive at the perfect template.

What are the benefits of Email Marketing Software?

The benefits of Email Marketing solutions are as follows - 

  • Accurate measurement of important metrics influencing email marketing campaigns 
  • Automated email marketing campaigns featuring reminders and notifications
  • Personalized point of contact with the user base, which can be used to foster loyalty
  • Reduced risk exposure with ROI measurement as well as A/B testing tools for content and creatives 
  • Key insights can be derived from analytics and reporting dashboard with multiple reporting formats 
  • The cost of acquiring customers using email marketing software is lower, considering the scalability of email marketing solutions deployed. 
  • Multi-campaign management features 
  • Integration of social media accounts into email bodies to expand reach and track follower traction
  • Email marketing systems ensure the email campaigns you set up are in line with the CAN-SPAM regulation, passed by the United States Congress. This ensures problems within the email which may cause unintended harm, are filtered and fixed. 
  • CRM tools can be integrated into email marketing software  

What is the importance of Email Marketing platforms for Businesses?

Businesses operate on an ROI-based model. Every marketing, sales, or operations activity invested in has to generate revenue that justifies the investment. Email marketing automation software is investments designed to strengthen and personalize brand outreach, while at the same time drawing audiences to the product or service. 

The software helps drive email marketing ROIs to even greater heights. It combines analytics and reporting to display insights which business marketing managers can fine-tune to ensure ROI is consistently increasing, as well as draw new ideas for campaigns. 

One of the biggest advantages of email marketing software is the ability to generate different templates and formats of email campaigns via an online builder or tool, which is a part of the software. Innovative designs can be created and tested - on an A/B testing function, which also helps determine the exact design that can be implemented for maximum click-through rates. 

Organizations also require email marketing services to automate processes and campaigns on the email front. This relieves manpower to distribute for other activities, thereby increasing organizational efficiency. 

For business, email marketing remains a platform where customer loyalty can be solidified and personalized content (offers and discounts, promotion posters, etc.) can be directly sent. With CRM and social media tool integrations on the platform, it becomes viable to track leads, follows and subscriptions generated thanks to email marketing.

Businesses also need to be sure that they do not cross laws or regulations pertaining to spamming or GDPR. Email marketing tools maintain authentic mailing lists, as well as check email copies for ‘Spam’ classification likelihood, protecting business interests.  

What are the latest trends in the development and functions of Email Marketing tools?

Some of the latest trends to hit the email marketing industry include the following - 

  • Artificial intelligence (AI) - It has been widely adopted in multiple industries and email marketing software is no different. AI can be used for formulating, executing, and monitoring various campaigns on the interface. 

AI can also be used to automate tasks within the project while analyzing reports to deduce triggers that must be initiated in campaigns that are already running. 

Finally, AI’s prowess can be used to auto-generate content for specific segments of customers via email. These include articles for customer segments, email formats, and implementation period. 

  • Third-party tool integrations - Email marketing software can now be integrated with a variety of third-party applications. The trend will only grow in the future as independent software tools offer modular all-round functionality.

CRM and ERP tools can be easily added to a dashboard, while certain social media aggregators will find their use in revealing the latest trends online, which can then be used in email marketing campaigns. Integrations are soon becoming important for any application, let alone email marketing automation platforms. 

  • Email formats - Interactive emails are set to become popular in this new era of digital marketing. These include email bodies with more animation and special effects, graphical storytelling formats, and sophisticated representation of information.
  • Visualization - Email marketing software, like many others, can analyze data to the minutest degree. Visualization and representation of these records in different formats will be key for businesses. It will help them analyze and showcase different perspectives in recorded data, all of which can be used in formulating business strategies. 

What are the features to consider before purchasing Email Marketing Software?

Some of the most important features to be considered before buying an email marketing system are as follows - 

  • Navigability and ease of use - Every platform requires the User Interface (UI) to be simple and navigation to be crisp. Haphazardly designed software with poor interfaces and a lack of clarity in the design flow, will hamper adoption of the email marketing service.
  • Essential Tools - Essential tools include a template builder for emails, spell checking tools, mailing list management, analytics dashboards, and a few others, which are considered essential for an email marketing tool to be essential for marketers to perform their functions on the platform.    
  • A/B Testing - The A/B testing interface is essential to ensure the viability and success of different email marketing campaigns, templates including formats within them. This feature helps businesses pinpoint metrics that have improved while also finalizing the template-format combo which will deliver better performance. 
  • Automation - Email marketing platforms must be capable of controlling and automating communications with customers. It must not be too frequent nor too spaced out. Reminders, follow-ups, and new offerings must be communicated at appropriate time intervals without continuous human interface.
  • Third-party tool integration - Third-party tools such as CRM and ERP systems must be easily integrated into the software. These software increase the efficiency of output. 
  • CAN-SPAM net - This feature in the email marketing tool prevents your email from violating prevalent rules about spamming via mail, which is a legal offense in the United States. It’s an important feature that must be incorporated into the software that acts as a checker or filter.
  • Analytics and Reporting dashboard- The analytics dashboard must be able to display data in multiple formats, with all necessary metrics for comparison. The reporting feature must be automated and easily shareable for every email marketing platform/   
  • User Management and Access Control - The application features must be accessible only to the designated authority. This also ties in with data security, as unauthorized personnel must not be allowed to have access to sensitive data on the email marketing system. 
  • Platform independence - The email marketing software must be supported on both mobile, tablets, and desktop platforms. The underlying operating system compatibility must be ensured too.
  • Language support - Multilingual platforms are essential in the digital era, especially in communications like email marketing. The email marketing service must be capable of understanding and supporting some of the world’s most widely spoken languages.  
  • Autoresponders - Auto-responders are emails sent to customers, on completing an event or triggering an action. Auto-responders are essential for businesses to engage customers. 
  • Subscriber List management - It is necessary for email marketing software to maintain the list of subscribers, to whom communication must be maintained via the channel and platform. 

What is the average price of Email Marketing Software?

The price of email marketing software depends on the type of solution (feature set) an organization intends to buy, alongside the size of the organization. 

Good firms have already covered the most important Free and Open Source email marketing software, which are deployed by reputed organizations worldwide, with a rich palette of features. 

Free email marketing tools also exist. Though these are stripped-down versions of premium software from reputed vendors, they offer relatively powerful functionality or offering access to just a limited number of users. These are useful for small and medium-sized organizations.

Mailchimp, Engagebay, and Agile CRM are reputed examples of email marketing software. The price of their premium offerings ranges from $8.99 to $299 for the premium offerings.

Email marketing automation service providers such as Jumplead, Campaign Monitor, and EmailOctopus have priced their products between $19 and $49. 

QuickMail is an email marketing tool that is priced on an annual subscription basis, at $49. 

Remarkety, OutboundEngine, and Makesbridge are premium email marketing platform providers who charge between $100 and $367 per month. 

Email marketing solution specialists such as eSputnik and Atomic Mail Sender charge a one-time payment fee between $1.99 and $89, respectively. 

How will you choose the right Email Marketing System for your organization?

Organizations can choose the right email marketing system by analyzing a set of factors that impacts them. 

Firstly, the choice of software depends on the size of the organization. Smaller and mid-tier organizations (SMBs) usually don’t need the full array of support on emails as they look to build up their marketing base and functions. SMBs usually go for a basic package or business package.

 Large-size organizations take the polar opposite approach. They purchase or employ the full software suite. 

Secondly, choosing the right email marketing automation software also depends on the budget. The budget is dependent on the number and type of features included in the solution set purchased as well as the number of users who will use the email marketing platform.

Thirdly, careful consideration must be given to security while choosing the email marketing solution. Multi-layer data protection, user access controls, and secure cloud storage of data to prevent theft are all important factors that must influence an organization's decision. 

Fourthly, demos and free trials of the email marketing service software should indicate the richness of the interface and the easy navigability of the software. 

Fifthly, with the use of third party applications increasing in popularity, the email marketing platform must support extensions and add-ons to increase feature sets.  

Why consider GoodFirms' list of top Email Marketing Software?

Goodfirms’ comprehensive and authentic list of email marketing solutions will offer prospective users of email marketing systems a platform to compare, contrast, and select their choice. 

The Buyer’s Guide presents a fair representation of email marketing solutions’ features, benefits, and costs. A collection of free and open-source email marketing software has already been identified and published on Goodfirms, while premium and differentially priced versions of software have been listed as well. 

Do you want to consider other software solutions besides email marketing automation platforms? Goodfirms’ exceptional software directory contains information on hundreds of different kinds of software, all of which could power your organization to the next level of performance and profit. 

compare software image