Learn how to avoid the most dire conversion killers and stay relevant with your audience. Inside you will find the top 10 conversion killers to avoid, recommendations for engaging with your audience.
1. You’re boring your audience OK, so you’ve convinced your users to visit your landing page. Or even better — they’ve signed up for your mailing list. That’s great! Now that you have their attention, the last thing you want is to bore their pants off and lose their interest. Instead, provide valuable content in a way that strikes the right tone. Things to do: Find out which content formats your audience prefers. Search topic ideas on discussion groups such as Quora, LinkedIn, Google Trends and in your blog comments. Use surveys to ask your aud...read more