From establishing goals to tracking the right metrics. What is content marketing? Download our free guide and learn how to become an excellent marketer in 10 easy steps.
Step 1. Know Your Goals Before you begin your content marketing journey, create a list of what your business wants to achieve. The customer lifecycle is very much like the content funnel: It is how you communicate, educate, and attract customers not by selling but by engaging and providing content that with its value entices people to convert. Generating awareness (promotion) Acquisition through education (your content) Engagement and conversation (feedback) Conversion (download or sign-up) Retention and support (follow-up) Loyalty (word-of-mou...read more