The Complete Guide To Writing Much Better Sales Emails

Sales Manager’s Survival Guide

Does My Business Need CRM?

Three-Step Sales Process (aka, the Default Process)

This is the bare minimum set of stages for a sales process with few moving parts. In fact, this is the default template in Nutshell&rsquo;s sales process builder.

<ul>
	<li>QUALIFY Confirm that the prospect has the budget and need to make a purchase in the near future. Verify that the point-of-contact is the primary decision-maker; if they&rsquo;re not, determine who else would need to sign off on the purchase.</li>
	<li>PITCH Demonstrate your solution to the prospect, showing how it would improve their life and/or make them more successful. Encourage the prospect to share questions and objections so you can learn more about how to best serve them.</li>
	<li>CLOSE Overcome last-minute objections, make final negotiations, and obtain a signed contract or initial payment to make the sale official. Then, ensure that your solution is delivered to the customer and schedule your first follow-up touches to retain their business.</li>
</ul>

Simple Outbound Sales Process for Cold Calling

<ul>
	<li>ROSPECT Find potential leads through online/social media research, networking, and asking current customers for referrals.</li>
	<li>MAKE INITIAL CALL Complete the first touch with a new lead via phone call. Explain the key benefits of your solution and determine if there&rsquo;s mutual interest. QUALIFY Confirm that the prospect has the budget and need to make a purchase in the near future. Verify that the point-of-contact is the primary decision-maker; if they&rsquo;re not, determine who else would need to sign off on the purchase.</li>
	<li>PITCH Demonstrate your solution to the prospect, showing how it would improve their life and/or make them more successful. Encourage the prospect to share questions and objections so you can learn more about how to best serve them.</li>
	<li>CLOSE Overcome last-minute objections, make final negotiations, and obtain a signed contract or initial payment to make the sale official. Then, ensure that your solution is delivered to the customer and schedule your first follow-up touches to retain their business.</li>
</ul>

&nbsp;

Simple Outbound Sales Process for Cold Emailing

<ul>
	<li>PROSPECT Find potential leads through online/social media research, networking, and asking current customers for referrals.</li>
	<li>RESEARCH Learn about the target company&rsquo;s product focus, strategy, position in the marketplace, recent milestones, and leadership in order to add personalized details to your initial email.</li>
	<li>SEND EMAIL Complete the first touch with a new lead via email. Explain the key benefits of your solution and how it would help the prospect specifically, and attempt to set up a time to connect via phone or video-conference.</li>
	<li>QUALIFY Confirm that the prospect has the budget and need to make a purchase in the near future. Verify that the point-of-contact is the primary decision-maker; if they&rsquo;re not, determine who else would need to sign off on the purchase.</li>
	<li>PITCH Demonstrate your solution to the prospect, showing how it would improve their life and/or make them more successful. Encourage the prospect to share questions and objections so you can learn more about how to best serve them.</li>
	<li>CLOSE Overcome last-minute objections, make final negotiations, and obtain a signed contract or initial payment to make the sale official. Then, ensure that your solution is delivered to the customer and schedule your first follow-up touches to retain their business</li>
</ul>

&nbsp;

To keep reading, download the eBook now

Three-Step Sales Process (aka, the Default Process) This is the bare minimum set of stages for a sales process with few moving parts. In fact, this is the default template in Nutshell’s sales process builder. QUALIFY Confirm that the prospect has the budget and need to make a purchase in the near future. Verify that the point-of-contact is the primary decision-maker; if they’re not, determine who else would need to sign off on the purchase. PITCH Demonstrate your solution to the prospect, showing how it would improve their life and/or make them

A successful sales process depends on having the right stages for the way you sell. Whether you’re building your first pipeline from scratch or want to overhaul an existing process, these sales process templates will give you a great start.

16 Sales Process Templates for B2B Pipelines