A New Age For Apple? Our thoughts on WWDC 2020

Find out which innovations should be on your radar and what are the key digital themes that every organisation needs to know about. We&#39;ll explore:

<ul>
	<li>
	Digital Wellbeing &mdash; a topic that recognises the impact of digital on human behaviour and why brands should care
	</li>
	<li>
	Digital Privacy &mdash; considering the high-profile data breaches of several corporates in the past few years and why we must do better
	</li>
	<li>
	Digital Truth &mdash; how to enhance business transparency and why developing trustworthy relationships with customers is key
	</li>
	<li>
	Digital Skills &mdash; exploring the future of work, digital skills and why developing the right culture matters
	</li>
	<li>
	Digital Ethics &mdash; why establishing an ethical framework for design, development and the use of data should become the priority
	</li>
</ul>

INTRODUCTION

Predicting key trends has, ironically, become a trend in itself &ndash; one that, year-on-year, is growing in strength. Terms like augmented reality, blockchain and machine learning recur continually &ndash; and often raise eyebrows. But these are such complex technologies that their technical and commercial capabilities evolve each year, and their potential is still to be fully realised.

These innovations should rightly be on everyone&rsquo;s radar but, for our 2020 trends, we are going to focus on the human element of digital &ndash; exploring how tech is evolving human behaviour. We&rsquo;ll discuss the key digital themes that have become a bi-product of the technology and innovation the digital industry loves to talk about.

In this report, we&rsquo;ll explore Digital Wellbeing &ndash; a subject that&rsquo;s being acknowledged as a key reaction to our relationship with technology.

We&rsquo;ll take a closer look at Digital Privacy and Digital Truth. In recent years large companies, previously considered as &lsquo;trustworthy&rsquo;, have failed to protect their consumers&rsquo; personal data. How can brands ensure the technologies they&rsquo;re using don&rsquo;t pose a threat to digital privacy? And how can brands build digital trust in a world that lacks authentication and verification methods of content?

We&rsquo;ll examine the topics of Digital Skills and Digital Ethics. We live in an era where technology adoption is rising exponentially, so how do companies, the government, and the digital community prepare the workforce to succeed in the digital economy? Should we be creating employment opportunities in digital ethics to challenge the moral obligations of new technology innovations, and if so, how do we build a coherent framework we can all agree on?

Focusing on five key trends that are shaping the digital ecosystem, this report is a fantastic opportunity to challenge how we design, build and implement digital solutions, without overlooking what&rsquo;s most important &ndash; the human element.&nbsp;

&nbsp;

DIGITAL WELLBEING

Our addiction to digital technology has reached its apex. Already in 2017, addiction to smartphones was out of control, with new terms such as &lsquo;smombie&rsquo; or &lsquo;technoference&rsquo; emerging to describe the detrimental impact of mobile phones, brilliantly described in a TED talk1 by our CSO Ross Sleight.

DIGITAL PRIVACY

Data has become the most valuable resource of the 21st century, so to speak. But as with anything valuable, there is an opportunity for exploitation &ndash; the recent case of Travelex12 being held to ransom by hackers demanding sensitive customer data is a prime example.

DIGITAL TRUTH

...

To read more about digital trends, download the eBook now.

Find out which innovations should be on your radar and what are the key digital themes that every organisation needs to know about. We'll explore: Digital Wellbeing — a topic that recognises the impact of digital on human behaviour and why brands should care Digital Privacy — considering the high-profile data breaches of several corporates in the past few years and why we must do better Digital Truth — how to enhance business transparency and why developing trustworthy relationships with customers is key Digital Skills — exploring the future of

In this 2020 Trends report, you'll find list of new tech innovations. It talks about opportunities and commercial capabilities of the latest tech, and explores how these technological advances impact – and evolve – human behaviour.

2020 Digital Trends