In a year that has been unlike any other, this holiday season will be even more critical than usual for retailers. The stakes could not be higher in what will be the biggest online holiday season in history.
Set-up new technologies by August Implement any new technologies by the end of August to give yourself time for testing and to work out any kinks, e.g., SMS, product recommendations, content recommendations, user-generated content, etc. Get organized Build out a high-level marketing calendar. Determine the creative assets needed for broadcast messages, behaviorally-based triggers, and your popup. Have your “oops” template ready to go During the holiday, customers are quick to forgive and just as ready to move to a competitor’s site if they expe...read more