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6 Steps to Design the Ideal Martech Stack

Published By : Workfront
In order to help you develop the best martech stack to meet your team’s personal needs and your marketing department’s, we created a whitepaper with six actionable steps to get you started.
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Summary

Introduction Over the course of one day, a single marketer may use email, chat, spreadsheets, phone calls, their team’s project management software, their client’s project management tool, a file storage program, and a reporting app to get their work done. And that’s a good day. On other days they will have to use additional tools to manage resources, create and review content, or perform any number of other tasks. Regardless of their purpose, the sheer number of tools creates problems. One-third of marketing operations teams say they manage si...read more
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