This guide is for any business owner or sales manager who would like to improve the effectiveness of their sales team. The bottom line is that to be
successful in our newly connected world, your sales process has to change.
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About This Guide Over the past 10 years, buyer behavior has changed dramatically. Have the practices of your sales team changed as well? Consider this: Many of the customers you currently serve – maybe even most of them – began their buying process by researching your company and its offerings online. Consumers today are increasingly using search engines to find original content about the things you’re selling. They’re also using social media to gather buying recommendations from their friends, family and peers. And they’re reading reviews of y...read more