Within this book, we’ll highlight what those companies are doing in terms of app marketing, and provide 10 specific, strategic steps you can utilize to be more strategic in your own mobile app marketing.
Introduction Once upon a time, major brands saw mobile apps as something separate, something apart from their brand. Mobile apps were treated like something outside the business. However, that’s changed today. Now, big brands are being forced to rethink their mobile app marketing strategy, as well as the way they view their apps. Increasingly, consumers see mobile apps as extensions of the business itself, a part of the larger whole. There are numerous advantages to be gained by integrating a mobile app with your overall marketing strategy and ...read more