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An Introduction to Inbound Marketing

Published By : IQnection
Traditional marketing was the best way to reach potential customers. Now, it' all readily available on the internet. Since consumers are now experts, marketing messages are less effective. How do we change that? Enter Inbound Marketing.
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Summary

Why Your Traditional Sales & Marketing Efforts Aren’t Effective Anymore. For many years, traditional marketing was the best way a company could share its message with potential customers. We’re all more than familiar with the methods of old-school marketing: television commercials; billboards on the highway; direct mail campaigns; magazine, radio and newspaper articles. However, all these methods of communication interrupt your target customer as they go about their day. They are, in a word… annoying. And potential consumers have gotten really ...read more
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