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App Analytics - A Crash Course

Published By : OpenXcell
These days, we have an app for everything. This is great for consumers and marketplace diversity. But for the developers determining the metrics for analyzing the app analytics is crucial. They must collect accurate data about the app.
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Summary

While you are gathering the information about the app’s analytics, you must have answers to a few questions like what is the ultimate goal of the app? How do the users act while using the app? And what is the conversion goal? Once you have answered these questions, you must dig deep into metrics like your users, session duration of the app, session frequency, app usage time, user acquisition, flow-through, retained users, and value over a lifetime. While you are gathering the information about the app’s analytics, you must have answers to a few...read more
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