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Application of Big Data in Retail: 5 Ways Retailers Can Use Big Data Analytics

Published By : QBurst
The retail industry has its own share of data tsunami to grapple with. As in any other field, big data in retail presents both a challenge and opportunity. Applying predictive and prescriptive data analytics in real-time, retailers can...
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Executive Summary The retail industry has its own share of data tsunami to grapple with. As in any other field, big data in retail presents both a challenge and an opportunity. Applying predictive and prescriptive data analytics in real-time, retailers can glean valuable insights from their multifarious data and win customers in an extremely competitive marketplace. This white paper explores five distinct areas where retailers can apply big data analytics to increase customer engagement and improve the bottom line. It traces the transformative ...read more
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