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Capturing And Converting Your Mobile Customer

Published By : AppsBuilder
This ebook covers: Why invest in mCommerce? Meeting customer expectations with UX design, Mobile payment options, Transforming your acquisition activities for mobile, and Engaging & retaining your customer with your app.
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Summary

It’s no secret that mobile has fueled a significant change in consumer behaviour. But are businesses keeping pace? A recent study we conducted with OnePoll discovered that a startling 65.8% of the UK’s 4.9 million small and medium enterprises (SMEs) do not currently have a mobile presence, equating to potential lost revenues of £52.6 Billion in the next 12 months alone. So where do businesses start? We’ve developed this eBook to give your business a jump start into mCommerce. We’ve outlined the key considerations for investing & developing your...read more
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