Constructing Compelling Push Messages: A Guide: When it comes to making the use of push messages to have a successful app, building the right campaign is very important. Sending old messages to the users won’t work. It is expected to see an uptick in engagement. The push messages work effectively for a wide range of needs like exclusive offers, remarketing needs, reminders, and critical information. It is estimated that 60% of the app owners prefer to push messages to send SMS.