A brand name development guide for executives, marketing managers, entrepreneurs, and everyone else.
So you’d like to know more about brand naming. You’ve come to the right place. Since 1998, Catchword has been naming companies and products for every kind of business, from multinationals like Starbucks, Gap, and Agilent to startups— and everything in-between. This guide shares some of what we’ve learned along the way. Whether you’re with a global corporation that routinely hires naming consultants or a mom-and-pop embarking on your first DIY naming challenge, this guide is for you. We’re going to take you behind the scenes of this unique craft...read more