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CRM- and Rule-Based Personalization in Sitecore Improves Conversion Rates

Published By : Brimit
In this article, we explain personalization driven by market research and exemplify how a provider of clinical equipment tripled their traffic during the pandemic.
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Summary

Why personalization matters Today’s market, with its abundance of choices, is a highly competitive playground for businesses. It is becoming increasingly difficult to attract new clientele and retain existing customers. In this new reality, simply offering a product or a service is no longer enough. Many businesses are now striving to establish an emotional connection with their customers, tailoring the customer service experience to meet their high expectations. In this type of journey, personalization is not just an option; it is a must. Pers...read more