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Introduction

Digital transformation is a big complex journey. Preparing for large scale digital transformation requires a healthy amount of planning. A digital strategy roadmap is a planning document that outlines what goals your organization is trying to achieve with (new) technology, and what digital initiatives need the undertaking to achieve your objectives. Roadmaps can take on a variety of &ldquo;flavours&rdquo;, formats and styles.

They may be broad or detailed. The context of your roadmap plan may be a project, product, business, technology, marketing, or even sales. At Enginess, we approach digital strategy as a blend of business, technology and product design; hence, a digital strategy roadmap is a consolidated strategic plan that takes into account all three.

Simone Abel, Director of Digital Strategy at Enginess, shares her expertise on the process behind creating a digital strategy roadmap as it relates to achieving digital transformation. In this ebook, we are going to cover:

<ul>
	<li>Digital Strategy Roadmap Foundations</li>
	<li>Five Key Stages in Building a Digital Strategy Roadmap</li>
	<li>End Deliverable</li>
	<li>Why Bother?</li>
</ul>

01 Foundations

A well-designed digital strategy roadmap defines a vision for digital transformation by articulating a clear understanding of where you are today, where you want to be tomorrow, and how you are going to get there. It visualizes the future of a product or service (while taking into account values, objectives, limitations and opportunities) into a picture that shows both current and future state. It is the crossroads between business and technology strategy and often, product strategy as well.

The following multidisciplinary activities combine together to produce a digital strategy roadmap:

Design Thinking (Service Design &amp; User Experience Design)

<ul>
	<li>Research (UX, Competitor, Analytics, Marketing</li>
	<li>Business Analysis</li>
	<li>Technology Analysis (Assessment, Solution Architecture, Procurement...)</li>
	<li>Content Strategy (Content Analysis &amp; Information Architecture)</li>
	<li>Project / Product Management (Timelines, Budgets, Resourcing...)</li>
</ul>

Security, legal, privacy and accessibility expertise may also be in the mix. Depending on the nature of the endeavour, you&rsquo;ll need to make sure you have the right people with the right skill sets and competencies contributing at the right time. Working with an expert or team of experts with senior level of knowledge and experience is essential.&nbsp;

&nbsp;

02&nbsp; Five Key Stages in Building a Digital Strategy Roadmap&nbsp;

Stage 1: Evaluate your current state and gather objectives The first step is to evaluate and document your current state and gather objectives against the problems that are experienced, felt or foreseen today. In this stage you are asking:

<ul>
	<li>&ldquo;How does the process / service / system work today?&rdquo;</li>
	<li>&ldquo;What&rsquo;s not working so well?&rdquo;</li>
	<li>&ldquo;How do we want this to work better?&rdquo;</li>
</ul>

The current state evaluation forms the basis for your future state recommendation and roadmap. It is all about building the business case for the future plan and setting up realistic expectations around the execution of that plan. In no particular order, the following kinds of activities are typically undertaken:

<ul>
	<li>Discovery with business owners and customers to identify sets of problems and objectives</li>
	<li>Study and/or audit of existing systems, technology, and processes</li>
	<li>Review of existing analytics and performance metrics</li>
</ul>

&nbsp;

To keep reading, download the eBook now.

Introduction Digital transformation is a big complex journey. Preparing for large scale digital transformation requires a healthy amount of planning. A digital strategy roadmap is a planning document that outlines what goals your organization is trying to achieve with (new) technology, and what digital initiatives need the undertaking to achieve your objectives. Roadmaps can take on a variety of “flavours”, formats and styles. They may be broad or detailed. The context of your roadmap plan may be a project, product, business, technology, market

A digital strategy roadmap is a planning document that outlines what goals your organization is trying to achieve with technology, and what digital initiatives need the undertaking to achieve your objectives. 

Digital Strategy Roadmaps: A Step-by-Step Approach to Success