In this eBook learn how to set up and measure campaigns that effectively target customers at each stage of the marketing funnel. A step-by-step process to launching effective full-funnel campaigns maximizing customer value.
INTRODUCTION The funnel is a well-understood marketing concept that is usually split into three stages—each of which presents marketers with a unique set of challenges. At the top, marketers generate awareness. In the middle, they nurture potential customers. And at the bottom, they turn prospects into spending accounts. This guide was developed to help marketers use the AdRoll platform to effectively nurture prospects at every stage of the funnel. We also provide a framework to help you identify the right campaign success metrics. THE HISTORY ...read more