Gathering Customer Data

Gathering Customer Data Gathering and using customer data is an essential part of running a successful business. Without data, there would be no way to automatically segment, target or personalize your messages to leads and customers, resulting in poor customer experiences and weaker customer relationships. In this guide, you’ll learn about the importance of customer data, what information to collect, how to collect it, and best practices for creating forms that capture customer information CHAPTER 1: THE IMPORTANCE OF CUSTOMER DATA Getting you...read more