Building effective landing pages isn’t just about great design. It’s also about data and analysis. Learn how to monitor your landing pages’ performance over time, learn what metrics to look at, and how to analyze them.
Introduction Running a successful online business requires that you put together many marketing puzzles. One of these puzzles is landing pages – simple yet powerful web pages. Landing pages are designed with one clear goal in mind – conversion. Every detail of the page has to point your visitors toward completing your desired action, be it signing up for a webinar, downloading a whitepaper, or subscribing to a newsletter. Not everyone converts the first time. Some drop out before you get a chance to present your full offer. Some convert after r...read more