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Going Beyond ROI with Return on Experience (ROX)

Published By : Contentstack
An exploration of what return on experience (ROX) means, how to measure and grow it, and more—for enterprise marketing leaders, content managers, and other cutting-edge business influencers who are ready to think beyond traditional ROI.
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Summary

This ebook will explore the following topics – and more – in-depth: Why it's time to look beyond return on investment (ROI) Defining ROX and why experience matters in the modern business environment How to measure ROX See ROX in action: The Miami HEAT WHY IT’S TIME TO LOOK BEYOND ROI If there’s anything we know for sure, it’s that customers are the heart of every business. From first-time buyers to life-long brand evangelists; without customers, a business is doomed to failure. Back when selling products and services online was still a novel co...read more
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