Growth Marketing Automation: The Next Wave

Argument: In the past, marketers have used marketing automation to streamline lead generation and manage their funnel. However, as consumer behaviors have changed, so have their expectations. Marketing success now hinges on thinking beyond lead generation and management to growing your business through great automated experiences that improve engagement across each stage of the buyer journey. Marketers who adopt this approach in tandem with innovative growth marketing platforms will outpace the competition and increase their market share throug...read more