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How Email Marketing Automation Manages Customer Lifecycle for eCommerce Managers

Published By : Grazitti Interactive Inc.
In this eBook, you will learn how email marketing automation helps in the customer lifecycle and see: how your prospects can be your paying customers, how you can regain the confidence of lost customers and how to retain your customers.
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Summary

01 INTRODUCTION An eCommerce business becomes successful when it learns to manage customer lifecycles; right from the discovery of a brand to its advocacy. Customer lifecycle management encompasses brand interactions regardless of the marketing channel. Email marketing can streamline the interactions during the customer lifecycle and strengthen your relationship with customers. Email marketing ensures that prospects receive essential content during the buyer’s journey. According to Emarsys, 2018, 81% of SMBs still rely on email as their primary...read more