How Focus on UX Can Accelerate the Monetization of Car Data
Published By : Bamboo Apps
Adopting a market-back approach and deep understanding of user requirements can be a viable strategy for addressing several issues. This whitepaper explores how to focus on user experience and tools of UX design can help automotive players.
Summary Connected cars generate about 25 GB of data per hour of driving, as estimated by McKinsey & Company. As vehicles continue to gain more autonomy, that number will tremendously increase. Each autonomous car is expected to generate hourly up to 4000 GB of data — roughly as much as 3000 people. Massive amount of vehicle data creates a new revenue stream for automotive companies. By 2030 the car data may become a $450-750 billion market, according to McKinsey & Company’s forecast. That said, car data is quite reasonably declared the new oil....read more