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How Focus on UX Can Accelerate the Monetization of Car Data

Published By : Bamboo Apps
Adopting a market-back approach and deep understanding of user requirements can be a viable strategy for addressing several issues. This whitepaper explores how to focus on user experience and tools of UX design can help automotive players.
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Summary

Summary Connected cars generate about 25 GB of data per hour of driving, as estimated by McKinsey & Company. As vehicles continue to gain more autonomy, that number will tremendously increase. Each autonomous car is expected to generate hourly up to 4000 GB of data — roughly as much as 3000 people. Massive amount of vehicle data creates a new revenue stream for automotive companies. By 2030 the car data may become a $450-750 billion market, according to McKinsey & Company’s forecast. That said, car data is quite reasonably declared the new oil....read more
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