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How Marketing Tracking Works

Published By : ONTRAPORT
In this guide, you will learn what marketing tracking is, what each of the main players in tracking are, and how they work together to provide you with insights that can ultimately help you improve your marketing results.
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Summary

CHAPTER 1: WHAT IS MARKETING TRACKING? Marketing tracking entails monitoring the actions that leads and customers take within your marketing campaigns. With data gathered from marketing tracking, you can discover which ads, landing pages, emails and other marketing assets your audience is clicking on, as well as what actions they take from there. Tracking information is gathered from unique identifers or codes on a person’s computer or web browser that are communicated to your marketing tracking system.\ The Importance of Marketing Tracking Run...read more
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