Find out how to craft emails your leads and customers will be compelled to open, read and respond to. You’ll find effective email copywriting strategies, examples of successful emails, and a framework for crafting the ideal message.
CHAPTER 1 WHY EMAIL MATTERS It seems that every few months a new marketing trend arises that is fnally “going to kill email.” But after taking a look at the facts, it’s clear that email is not going anywhere. With 3.7 billion email users worldwide as of 2018, it’s clear that email is not only alive and well — it’s booming. In fact, 89% of marketers said that email was their primary channel for lead generation. Email marketing is known for its impressive ROI. It has a median ROI of 122% — over four times higher than other marketing formats inclu...read more