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Lean Content: Kick-ass Content Creation for Teams of One

Published By : Portent, Inc.
With this eBook you'll become a more independent, effective content producer. You’ll get a good toolbox, spend more time creating, and less time dealing with logistics.
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Summary

What Is Lean Content? This book describes a process that lets a single writer brainstorm, write and publish great content. It uses the concept of “lean,” but not in the traditional sense. What “Lean” Really Means: Marketers often equate “lean” with “lightweight,” “minimal,” or “without waste.” It’s a system to which you aspire. I’m all about aspiration, but to me, lean is a much more immediate action. In cycling, to handle a turn at high speed, you lean. As you enter the turn, you push down on the outside pedal. That forces the tires into the p...read more
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