Making Personalization Work While Protecting Customer Privacy
Published By : DMI
This eBook from DMI, leading experts in designing mobile retail experiences, explores four crucial components of personalization — identifying customers, collecting and analyzing data, finding proper context, and nurturing engagement.
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The ideal customer experience in retail is personal: A sales associate learns a customer’s preferences, helps her find what she’s looking for, and makes her feel like she’s the only one who matters to that store at that moment. It’s pure one-to-one personalization, and there’s nothing else like it. Alas, it’s also expensive, time-consuming, and difficult to scale. For decades, digital technologies have tantalized retailers with the prospect of automating one-to-one personalization. After years of frustration, retailers finally see signs of hope...read more