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Measuring App User Engagement

Published By : OpenXcell
To understand user engagement, you should be aware of how your app is used and what users are downloading the app. It is essential that you know your app usage and how many users open the app and uses the app features.
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Summary

To understand the user base is very important if you want to have a successful app. You must know that how users interact with your app so that you can start improving the engagement if users have any issues in communicating with the app. Having knowledge of the session duration, session frequency, time spent in-app, number of acquisitions, screen flow metrics, user retention, and user lifetime value is necessary.

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CEO at Orderhive (2015- Present)
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CEO at OpenXcell (2009- Present)
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Lives in Ahmedabad
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Speaks English