Strategic Planning for Small Businesses

Introduction Many small business owners create a business plan as part of their overall launch. However, with the day-to-day of running the business, a lot of time goes by before you refer back to that plan—if at all. Much can happen in the business during those years: priorities may have shifted, new products were added, and key staff came onboard or moved on. Suddenly, you realize that your business has changed course, but your long-range plans aren’t updated to reflect the new direction. Business strategy means having a long-range plan and m...read more