Take Your CRM contact list to the next level with segmentation
Published By : Keap
List segmentation is one critical way to manage your contacts so that you can personalize the experiences they have with you. It supports and helps refine your marketing strategy. Here's a guide to help you with segmentation.
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Part 1: List Segmentation 411 In a perfect world we’d understand each of our customers individually. We’d shake their hands, laugh at every joke (at least the good ones), and maybe even bump into them at the grocery store. They’d be comfortable around us—trust us—because they knew us. Unfortunately, unless you run a small town bakery, that isn’t possible in the real world. The alternative isn’t much better: More than likely, if your message wouldn’t work on a billboard, the one-size-fits-all approach won’t work either. But don’t despair. There’...read more