You’ve heard it time and time again: Email is dead. In this guide, you'll learn how you can use the truth to your advantage, combine email with your other digital channels, and drive next-level business results.
Introduction Some say you never forget your first love. At Emma, we say you never forget your first email campaign. Do you remember yours? How much time you put into crafting just the right words and making sure the design looked beautiful? How you double and triplechecked every detail to make sure everything was just right (and you didn’t mess something up)? The sweaty-palmed nervousness of hitting “send” for the very first time knowing that hundreds or even thousands of people would be receiving it? Email marketing is exciting, and it works. ...read more