Great customer support is essential to business survival. Learn how to combine proactive, self-serve, and human support to get ahead of known problems and quickly resolve issues.
Part 1 The future of support is conversational Today, customer support is undergoing an irreversible transformation. Customers’ expectations are on the rise – a recent study from Deloitte found that two-thirds of customers will switch brands due to poor customer service. At the same time support teams are grappling with an increased flood of conversations, which is fueling customer frustration and team burnout. Something’s got to give. Support teams need to find a way to meet and exceed customer expectations, while reducing the burden and workl...read more