The Entrepreneur’s Guide to Landing Page Optimization
Published By : ONTRAPORT
You’ll find out how to craft each component of your landing page, keeping your customers, your offer and your goal in mind so that all parts of your final page work together to guide your visitors exactly where you want them to go.
ABOUT THIS GUIDE Entrepreneurs sometimes make the mistake of sending traffic — whether from social media, paid advertising or other channels — directly to their homepage. The homepage, though, was likely designed to appeal to a broad audience, so your message isn’t specific, and people might not connect with it. Instead, sending traffic to landing pages that are targeted to the individual audience you’re targeting allows you to focus on one specific goal or offer. In this guide, we’ll break down each component of a landing page and give you the...read more