Growth isn’t a game of silver bullets or one size fits all solutions. Authoritative, actionable strategies from industry leaders on how to grow your business. This book features industry-tested advice for doing just that.
The new sales and marketing funnel Sales and marketing funnels are a very old concept but they’re finally changing in a substantial way. So many businesses, both B2C and B2B, are shifting to subscription models. This changes the nature of what it means to “close” a customer. Landing a new deal in this subscription economy might mean $500 per month, not quite the $20,000 upfront deal you once got. As a result it’s no longer enough to just get a customer to convert. This new model only works when retention is strong enough such that the customer ...read more