The vast potential of mobile messaging is still waiting to be unlocked by most retailers. In this guide, we explore that potential – so you can use SMS, MMS and rich messaging to create better shopper experiences.
Section 1: The retail opportunity SMS has been delivering huge ROI for retailers for at least a decade – helping them stay in touch with customers, develop relationships, and boost sales. Now retail pioneers are taking mobile messaging even further – exploiting the benefits of traditional text-based messages, and experimenting with video-rich, app-like messaging formats. Whether they’re online, brick-andmortar, or both, these retailers are finding new ways to engage shoppers beyond familiar use cases such as promotions, coupons and surveys. Thi...read more