How To Craft The Perfect Email

Text Message Marketing Demystified

The Entrepreneur’s Guide to Landing Page Optimization

How Marketing Tracking Works

The Renaissance of CRM and Marketing Automation Software

Gathering Customer Data

Create a Remarkable Membership Site User Experience

ABOUT THIS GUIDE&nbsp;

Science of Selling Online Are you constantly looking for new ways to make more online sales and grow your ecommerce business? By understanding just a few simple concepts, you can optimize your ecommerce website to be a conversion machine. The Science of Selling Online will show you how to leverage basic principles of psychology to create a high-converting ecommerce website that makes more sales. Inside you&rsquo;ll get:

<ul>
	<li>Effective sales strategies to turn new visitors into recurring customers</li>
	<li>Simple methods to strategically price your product to maximize revenue</li>
	<li>Easy steps to build trust with your customers so they come back for more</li>
	<li>A breakdown of the best techniques to market to your existing customers</li>
</ul>

&nbsp;

CHAPTER 1 UNDERSTANDING ECOMMERCE

Before we share the best strategies for selling online, here&rsquo;s a comprehensive overview of what ecommerce is and why it&rsquo;s important to take your business online.

WHAT IS ECOMMERCE? The defnition of ecommerce per Wikipedia is: the trading or facilitation of trading in products or services using computer networks, such as the internet. In its simplest form, ecommerce describes commercial transactions conducted electronically over the internet. However, it&rsquo;s not always that cut and dry; the term &ldquo;ecommerce&rdquo; is quite loaded and highly variable. It&rsquo;s important to understand that ecommerce isn&rsquo;t strictly limited to the selling of physical goods online to consumers.

&nbsp;

CHAPTER 2 PRICING YOUR PRODUCT STRATEGICALLY

The way a product or service is priced controls the perception of its value. According to Harvard Business Review research, &ldquo;Consumption is driven not so much by the actual cost of a paid-for product as by its perceived cost. This perception is infuenced greatly by the manner in which the product is priced. Some pricing policies highlight the perceived cost of a paid-for product while other pricing policies mask the cost.&rdquo; 89% of consumers name price as a top factor afecting their purchasing decision.&nbsp;

What makes you diferent from your competition? Why should customers choose you over the others? To make sure that your answers to these questions really come through in the rest of your marketing, it&rsquo;s important to create a unique positioning statement.

&nbsp;

CHAPTER 3 BUILDING TRUST

Trust matters in ecommerce. It&rsquo;s key to building relationships with your website visitors and customers alike. People aren&rsquo;t going to buy from a website they don&rsquo;t trust.

GUARANTEES: A smart way to increase conversions is to consider your customers&rsquo; biggest fears about buying your product, and then address them with a guarantee. The goal is to promise your customers something that will take away their excuse not to buy today. Quell their fears by promising to make it right if your product doesn&rsquo;t live up to their expectations. For example, &ldquo;If you don&rsquo;t absolutely love your purchase, we&rsquo;ll give you a full refund &mdash; 100% money back guaranteed.&rdquo;&nbsp;

&nbsp;

CHAPTER 4 SIMPLIFYING THE BUYER JOURNEY

You have your ecommerce site up and running, you are driving trafc to your pages, yet for some reason conversions and sales have stagnated, and you don&rsquo;t know why. The answer could be that the buyer journey on your web pages and/ or sales funnel is too complex.

Driving trafc to your pages is great, but it&rsquo;s half the battle. Your goal is to get these people to convert and buy your product. Even if you have the most incredible products, you can&rsquo;t guarantee people will buy them just because they land on your page. For ecommerce businesses, one of the most efcient ways to get more sales online comes from reducing friction on your web pages and making it easy for people to buy from you &mdash; simplifying the buyer journey

&nbsp;

ABOUT THIS GUIDE Science of Selling Online Are you constantly looking for new ways to make more online sales and grow your ecommerce business? By understanding just a few simple concepts, you can optimize your ecommerce website to be a conversion machine. The Science of Selling Online will show you how to leverage basic principles of psychology to create a high-converting ecommerce website that makes more sales. Inside you’ll get: Effective sales strategies to turn new visitors into recurring customers Simple methods to strategically price your

By understanding just a few simple concepts, you can optimize your ecommerce website. This guide  will show you how to leverage basic principles of psychology to create a high-converting ecommerce website that makes more sales.