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The Simple Psychology Behind A Great Call-To-Action

Published By : Emma
Call-to-action buttons are everywhere. Yep, just like that big ol’ blue one below. It’s cause they work better than text links. But did you know some buttons attract more clicks than others? Find out in this eBook
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Summary

1. PICK THE RIGHT COLOR. There’s no magic color that converts better than others (sadly, not even periwinkle), so pick one that contrasts (think orange on blue) or promotes a certain feeling. 85% of people say color is the main reason they buy a product. ORANGE: Encourage immediate action. Consider orange if you want people to sign up, buy or join right away. It’s also the color most associated with cheap or inexpensive things. RED: Increase energy and a sense of urgency. Try red if you’re running a sale, a limitedtime offer or selling tickets ...read more
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