The Ultimate Guide to Building a Digital Brand: A Workbook For Challenger Brands
Published By : AdRoll
Access 21 templates and checklists that will help you develop a comprehensive digital marketing strategy. Build a unified experience that turns customers into brand advocates. Assess your current state of marketing.
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The transition to digital everything caught many companies completely by surprise even though it has been years in the making. It’s easy to imagine this is how the dinosaurs felt, looking up and seeing a bright speck slowly getting closer, until it took up the whole sky. According to a 2016 survey by IDC, 85% of marketing executives felt they had a two-year window to move to a digital-first model or risk losing ground to competitors. That two-year mark passed, and we’ve started to see some of that prediction come to pass as legacy retailers scr...read more