The (Very) Comprehensive Guide to COVID-19 Resources for D2C Marketers
Published By : AdRoll
Since the coronavirus outbreak, consumer behavior has shifted so fast that businesses of all sizes are left with a collective case of whiplash. So, how do you put your customers first? Here's a guide to help you through.
Introduction: In the new age of social distancing, businesses of all sizes are either shuttering their doors or pivoting their marketing strategies to stay afloat. Small businesses, in particular, are hit hardest because they rely heavily on foot traffic and in-person transactions. However, while the outlook may seem bleak — sales are dropping at a rapid rate, supply chains are compromised, and consumer behavior is changing at warp speed — many of these resilient businesses have made pivots to accommodate their customers. So, how can your busin...read more