Video is on its way to becoming one of the most effective means of communications for B2B organizations. This whitepaper will provide you with the top 10 best practices to enhance your video marketing efforts.
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Although written content is one of the most effective ways to promote your B2B company, video is the new kid on the B2B marketing block. Ever since viral videos became the norm for B2C brands, B2B businesses have taken notice and begun to utilize the full potential of this engaging tactic. In 2015, 54 percent of senior executives said they share work-related videos with their co-workers at least once a week. And for 59 percent, video is their preferred medium if both text and video are available on the same topic. These numbers come as no surpr...read more