GoodFirms Glossary

Inbound marketing is all about drawing your consumers in with well-placed, well-planned content that’s engaging rather than being interruptive.

Influencer marketing involves promoting products/services/ content via an influencer person.

Information Architecture is how the information is organized and structured on a website so that it is easy to find, use and act on.

Infrastructure-as-a-Service (IaaS) is a cloud service model that automates the management of certain computing resources.

An integrated development environment (IDE) is a software set that solidifies the basic tools needed to write and test software.


iOS is a mobile operating system which is developed by Apple for supporting their particular hardware like iPhone, iPod touch, and iPad.