Please introduce your company and give a brief about your role within the company?
I am Tam, CEO of InApps Technology. I have more than ten years of experience in software development. I have consulted the best solutions for many domestic and foreign customers from Start-ups, SMEs to enterprise companies. I know how to leverage their strengths and apply technology effectively to help their business successfully.
InApps Technology is one of the top software development companies in Vietnam. We are expertise in mobile app development, web app development, custom software development, offshore development, and UX/UI Design. Our highlight technology stacks: Full-stack developer, PHP, Python, NodeJS,.Net, iOS, Android, React Native, ReactJS, VueJS, Kotlin, and Flutter.
To become the premiere application outsourcing company in Asia and be recognized as one of the most effective solution providers in mobility, systematization, and automation.
Bring future technologies effectively to our customer's business through Mobility, Systematization, and Automation.
Our Core Values
Transparency - Professional - Expertise – Dedication
Our Key to Success:
- Dedication to all clients’ success.
- Latest technologies update.
- High competent and skillful software developers.
- 100% guaranteed services and satisfaction.
- Trust, commitment, and responsibility in all relationships.
- Mobile App Development
- Web App Development
- Offshore Development Centre
- Custom Software Development
- Professional UX/UX Design
- Quality Assurance
What was the idea behind starting this organization?
While working, researching, and cooperating with various businesses, I have realized the keys to leveraging business growth, and success is technology application and systematization. There are many Start-ups and SMEs who have many good and creative ideas but do not have a strong enough team to turn the idea into reality, to win the niche market and grow.
InApps Technology was born to help them make it happen. We have achieved positive results right from the beginning until today.
We always focus on the business values we bring to our customers, consult them on optimal and effective technology solutions based on their business model.
What are your company’s business model–in house team or third party vendors/ outsourcing?
We provide services in technology solutions to help our customers achieve their ideas through products that work well in the real market, generate revenue, and reduce costs of management.
How is your business model beneficial from a value addition perspective to the clients compared to other companies' models?
InApps Technology is not only a software development company but also a dream house of Vietnamese developers. Over the years, we have experienced numerous business solutions. Excellence is our habit. Quality speaks our volume. Our values guide us in creating a unique experience for our clients.
Here are the top 5 benefits we offer to our clients:
- Agile Development & Latest Technologies
- Professional Software Developers
- 100% Guaranteed Services
- Customer Satisfaction
What industries do you generally cater to? Are your customers repetitive?If yes, what ratio of clients has been repetitive to you?
We often serve mainly in retails & E-commerce industries. Besides, real estate, online marketplace, on-demand service, healthcare, hospitality, tourism, education & e-learning, etc. 75%our clients have been repetitive to us.
Mention the objectives or the parameters critical in determining the time frame of developing a mobile app.
The important factors affect the time frame of developing a mobile app:
- Business logic
- Third party integration
- UI / UX and animation
How much effort in terms of time goes into developing the front end and back end of a mobile app?
It depends on the features/business logic. Generally, 60% of the effort is frontend development, and 40% is backend development.
What are the key parameters to be considered before selecting the right platform for a mobile application?
Between the alternatives Mobile Native App or Mobile Cross-Platform App, the below key factors may affect the cost of mobile app development:
- Platform-specific UI, high FPS
- Video/audio processing
- Access to specific hardware
- High Performance
- Cost saving
- MVP / Prototype
Which platform do you suggest your clients to begin with when they approach you with an idea (Android or iOS) and why?
Nowadays, with the speedy development of technology, especially the strong support of well-known frameworks, I often recommend our clients to start with both iOS and Android platforms. Because we have optimized development time and cost when using React Native to be able to develop mobile apps running simultaneously on both iOS and Android.
However, if the customers want to choose only one platform to start with because they plan to have a free download app or an MVP test the market, I would recommend it should start with Android development, as Android’s users are more than iOS’. Plus, it's easier to deploy to the Store.
Android or iOS, Native or Hybrid — which platform is best to use to build your app? What are your recommendations?
Nowadays, React Native can do almost everything that native iOS, Android can do. It is also helpful regarding cost and time-saving. I would recommend React Native (iOS, Android).
What are the key factors that you consider before deciding the cost of a mobile application?
That is also a common question form our current customers. From our experience, there are some key factors which impact the cost of mobile app development
- App Design Cost in Different Countries
- App Design Cost by Considering Complexity Factor
- Backend Integration & Testing
- App Security
What kind of payment structure do you follow to bill your clients? Is it Pay per Feature, Fixed Cost, Pay per Milestone (could be in phases, months, versions etc.)
- For Fixed-Price model, it should be paid upfront from 20% to 50% depending on the scale of the project. Or it can be paid per milestones based on the mutual agreement.
- For Offshore development model (Dedicated team), it should be paid monthly on hired headcount.
Do you take in projects which meet your basic budget requirement? If yes, what is the minimum requirement? If no, on what minimum budget you have worked for?
Yes, we do. The minimum budget requirement is 10,000 USD. We still take the projects which are around from $5,000 to below $10,000 in case it is a pilot project and have the roadmap for the next phases.
What is the price range (min and max) of the projects that you catered to in 2018?
The price range of the projects we catered in 2018 has been from $5,000 to $80,000.
Which business model do you suggest to your clients enabling them to generate revenue from mobile applications? Why?
I would recommend to our clients to develop an MVP product if they are new in their market and apply the Lean Start-up model.
The details are:
- Design the plan/roadmap for an MVP and after MVP
- Fund a suitable and effective budget for an MVP
- Focus on the USP (Unique Selling Point) in key features that solve the target customer’s problems
- The application and operation should be simple, lean, agile and fast
- Analyze the results after A/B testing to look for a formula to grow business up
- Apply Growth Hack model in Marketing