Please introduce your company and give a brief about your role within the company?
I am the co-founder and CEO of a Lookinar studio. We provide a full range of immersive technology solutions to empower any business. Lookinar – is a Virtual and Augmented reality studio with extensive knowledge in most relevant stacks. We are a team of designers, developers, 3D artists and VR engineers with an extraordinary vision to amaze and impress users’ minds.
How does your company differentiate itself from the competition?
Many companies are doing AR and VR. But most of them are trying to complete a given task, and create what the client asked without any offering any real solutions. We think that such a business approach is wrong. The goal of our company is to create a product that will help our customers enhance their strong sides. If AR or VR solution will be costly or will bring no results for a client, we will inform them about it and will suggest spending money on something else. Our aim is to help clients and not just earn money.
What industries do you generally cater to? Are your customers repetitive?If yes, what ratio of clients has been repetitive to you?
We have no specialization in specific areas of the business. We try to use the knowledge gained in one area to create a truly unique and effective solution for our clients in other areas. This approach allows us to create very high-quality solutions. And yes, our customers come back, almost always. I can’t talk about the future, but analyzing the past, I can say that 9 out of 10 clients came back and we did new projects with them.
Please share some of the services that you offer for which clients approach you the most for?
We can offer any Virtual and Augmented Reality experience for any business to create unforgettable moments of connection between people and companies.
Which platform do you prefer to use when developing an AR/VR application? Why?
For AR, we mainly use Unity3D as the main engine for 3D. This platform helps develop a cross-platform application in one click without overspending on our customers. It's easy to use and beneficial platform. It consists of different ready to use libraries and offers excellent technical support. So our choice was made on it.
For VR, we sometimes also use Unity for small projects; however, for massive projects, we prefer Unreal Engine 4 with its incredible ability to work with high poly models. Because Unreal Engine is designed for demanding applications such as AAA games, film making and photorealistic visualization, it provides a solid foundation to build content on all VR platforms - from PC to console to mobile.
What tech stack and tools do your developers use?
Unity3d - as the main engine for 3D
Plugins for AR:
- ArKit (for an experience of native tech for Quick Look)
- SparkAR – for camera masks on Facebook and Instagram
UE4 and Unity3d
What sets VR development apart from traditional animation or game design?
While creating VR applications, games, and other things, we should ensure that one session shouldn't be longer than 30-40 minutes. If the user uses the app longer, one should understand that there may be some discomfort with the application- It could be a headache, dizziness and so on. We have to consider these features while creating a VR experience. The second most important difference is the complete immersion of the user into the VR app and the simulation of a person in the game space. We periodically consult psychologists to correct the movements of different parts of the human body, the speed of its movement, the connection between movements of arms and legs. Such consultations allow us to create a more authentic atmosphere of total immersion that deceives the human brain.
What scalability and throughput challenges are there with AR/VR? What solutions would you suggest?
Sometimes we create ideas that are unreal to create because of the lack of technologies or technical features of the devices. The AR and VR opened the new world of opportunities, but not all of them can be created today. We always have to balance between the quality of the project and system requirements of the devices.
Will the success rate of AR/VR technology be better or worse than tech start-ups?
We truly believe that tech start-ups will change our world very soon. Look around, and they have been doing it for the last 30 years. However, AR/VR technologies will change the word "world" itself. AR/VR experience will break the physical barriers and will open new digital universes inside our current life. So we are sure that the success rate of AR/VR technology will be better than tech start-ups.
What are the key factors that you consider before deciding the cost of a project?
1) The quality required. Anything can be done speedily and cheaply; or in a long and expensive way. It depends on the task that we have. Sometimes it's easier and better to use ready to use 3D model and spend time only on adaption than creating it from scratch. On the other hand, sometimes we have to create new 3D models because uniqueness is the main point of the project.
2) The time that we have. Deadlines are critical. The more time we have, the more quality we provide. If we have enough time, we can plan everything, step by step. It helps our clients to save money on extra expenses and be satisfied at the end.
3) Long-term cooperation. If the project is only the start point of long term cooperation, we can make it even with no profit to proof our possibilities and show our professionalism in all fields.
What kind of payment structure do you follow to bill your clients?
It depends on the project, but more often it’s an advance payment (from 30% to 50%) and then 1-2 fees as per the sprints.
What is the price range (min and max) of the projects that you catered to in 2018?
The minimum project was of 1500$(it was created for our partner and friend of mine). The highest, the maximum price in under NDA, but I can say that it's above 100k$.