Please introduce your company and give a brief about your role within the company?
SAG IPL was founded in the year 2010 as the IT subsidiary of SAG Infotech Pvt. Ltd., a Jaipur (India) based provider of software solutions and services for Chartered Accountants. As the IT wing of SAG Infotech, SAG IPL is committed to offering the best quality web and mobile solutions to global businesses in a range of industries. Our services include but are not limited to digital marketing, web development, web design, and mobile app development.
As the Managing Director (MD) of SAG IPL, I (Amit Gupta) am responsible for managing healthy communication between the company and its shareholders, clients, and customers. I also personally oversee the development of a short-term and long-term strategy based on the company’s mission and vision.
Mention the objectives or the parameters critical in determining the Digital Marketing Strategy for a client.
To determine the best and result-oriented Digital Marketing Strategy for each of our clients, we consider the following parameters:
• ROI - It may be leads, sales, rankings, or anything else a client is looking to achieve with us.
• Client goals - Here, we discuss & analyze the client's project goals, including research & identify potential customers, strategy for marketing, brand awareness, among other things.
• Target customers - We define an ideal target customer of the business and try to determine their requirements, expectations, etc.
• Current online presence - It helps determine the level of work we need to do to achieve desired results.
• Competitors - A brief analysis of the client’s competitors enables us to find out what our own business/website lacks.
How does your company differentiate itself from the competition?
We do not claim to be the best digital marketing company out there, but we are seriously good when it comes to SEO. Our ROI-focused digital strategy ensures that all our clients are happy and satisfied with the final results. As for the things that make us better than our competitors, it may include:
a. 10+ years of experience
b. 300+ strong team
c. Good reputation in the market
d. Best-value pricing
e. White label marketing
f. Honest commitment (No fake promises)
g. Flexible hiring options
h. Best-in-class support
What industries do you generally cater to? Are your customers repetitive? If yes, what ratio of clients has been repetitive to you?
For digital marketing services, we have worked with almost every major/minor industry out there. Some of the industries/businesses that we serve frequently include healthcare (doctors), lawyers, finance, blockchain, among others.
Yes, many of our customers are repetitive and continue to work with us on more than one project. On average, one out of every two customers come back to work with us again.
Please share some of the services that you offer for which clients approach you the most for?
Digital Marketing is one of the primary services we provide here at SAG IPL. We are in good demand for almost every type of digital marketing service, including SEO services, social media marketing, PPC (paid marketing), etc. Lately, we have been receiving a lot of projects related to digital marketing, mobile app, and blockchain development because of our growing expertise and experience in this industry.
What do you find to be some of the most key factors for running a successful agency in the field of Digital Marketing?
In my opinion, to start and run a successful business in any field, you need two things:
a. Respect your clients
b. Treat your employees right
As for running a successful agency in the Digital Marketing field, I would say the most crucial factors are: knowledge, expertise, commitment, honesty, and trust. Experience matters but not as much as knowledge.
What are the key factors that you consider before deciding the cost of a project?
While most of our clients choose to go with our fixed Digital Marketing Pricing Packages, because they are usually the most affordable option and designed to fit the needs of all types of businesses, we also offer customized packages according to clients’ specific needs. In that case, we consider the following factors for determining the cost of a project:
a. Clients’ goals
b. Project Timeline (which determines the team)
c. Current SEO status of the website/business
d. Add-ons (paid marketing, etc.)
What kind of payment structure do you follow to bill your clients?
We work on an initial payment strategy, where the client has to pay a fixed amount in advance to get the work started on their project. The remaining payment can be made as per mutual agreement. We accept payments through multiple means, including bank transfer, PayPal, net banking, cheque, etc.
What is the price range (min and max) of the projects that you catered to in 2018?
For digital marketing services, our pricing starts at $199/month (basic) and goes up to $499/month (premium).
In 2018, the minimum price of the SEO project that we worked on was $398 (basic package) for a period of two months, while the maximum price charged for a project was $2994 (premium package) for 6 months.
Name a couple of activities that you think provide the best ROI in terms of benefit/impact when it comes to different areas of Digital Marketing.
As per my experience and knowledge in the industry, I would say the following Digital Marketing strategies produce the best ROI for the clients:
a. SEO and Content Marketing (less investment, high returns)
b. Paid advertising (Good return on investment)
c. Social media marketing
d. Mobile (responsive) technology
e. Conversion optimization
f. Email marketing
Kindly share your feedback on how GoodFirms has been doing so far in increasing your visibility among potential clients.
Very impressive, I would say. For the past few months, we have been doing this thing where we ask each of our clients one question “How did you hear about us?”, and the responses have been quite enlightening. Many of our new clients came to us after visiting our profile and reading reviews on GoodFirms website. So, this is a clear indication of how much GoodFirms has been contributing to increasing our visibility and trust among our potential clients.