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The conversion rate is referred to as the percentage of visitors to a website that completes the desired goal out of the number of visitors. A high conversion rate indicates successful marketing and web design. Conversion rates help online business to achieve a quick sense of where it stands among its competitors and its success.
The below-mentioned techniques can increase the conversion rates of an online business:
- Adding a pop-up to the site
- Removing unnecessary form fields
- Adding testimonials, reviews, and logos
- Removing distractions
- Making the initial step easy
- Adding a third-party signup service
- Strengthening the CTA copy
- Adding live chat to the site
- Trying another offer
- Offering a money-back guarantee
- Adding a countdown timer
- Adding a point of purchase upsell
- A/B testing the headlines
Many factors contribute to the conversion rate, and the best thing is that there are multiple tools available in the market that help in figuring out ways to optimize them.
The efficient tools that would help an online business increase its conversion rate are explained below:
Hootsuite enables its users to manage all of their accounts from a single website. Users can also schedule posts, track insights, know about what content engages most users, and enhance your CRM. This tool is a time-saver and can schedule all users' posts for a week, a month, or more.
Mention provides real-time social media monitoring, which gives businesses the idea about what the user reviews online. This information can be used to engage with the audience and build a robust CRM strategy. All these practices will enhance the user experience and eventually increase the conversion rate of an online business.
3. Conversion Voodoo
Conversion Voodoo monitors the site visitors' first impressions, performs A/B testing, and assists in optimizing their landing page design. This tool also provides a free performance analysis on a website and hence efficiently increases the conversion rate.
4. Essays Capital
Custom writing service Essays Capital is a tool that can help businesses by writing your blog posts or web content for them. This tool analyzes its client’s business and offers targeted, high-quality content, which is time-efficient.
SumoMe is a suite of free tools that can be utilized to increase the website’s conversion rates. This tool also optimizes its client’s content sharing and email subscribing.
BuzzSumo is an excellent tool that scrutinizes the highest performing keywords on each social media website. Users need to type their keyword to check how often that topic has been shared across Twitter, Facebook, Google+, Pinterest, and LinkedIn. For Instance, if a topic is trending on Twitter and static on Facebook, it is clear for the brand to invest in Twitter marketing to get the best ROI.
MailChimp is a marketing tool that carries out various campaigns to increase the conversion rate of an online business. An active email marketing campaign ensures that all prospective customers are managed at their own pace, based on their progression with the site.
Hence, all the tools and techniques mentioned above would increase the conversion rate of an online business.
The most important thing we should keep in mind before designing a logo is the creativity. Basically, your logo should present what your entity exactly do. For example, if you are thinking of designing a logo for real estate, ideally, buildings or towers should be a part of logo. However, latest trends are keeping the logo very simple and flexible which should be independent of background color. Also, logos today are including alphabets or name of the business itself as a logo. P.S client's requirment here is a crucial part and should be considered and understood before designing. All the best.
4Minitz is MIT licensed free and open-source software to take meeting minutes. As sensitive information from the events like meetings should not be uploaded or shared to cloud-based systems. Instead, it is always better to place such information on your own infrastructure where you can specify the level of security and safety you need.
4Minitz is simply the best web app for taking meeting minutes where every invited user or logged-in user can witness the changes to the current meeting minutes in real-time. Users can prepare agenda, document minutes, and track topics utilizing the amazing features of the software.
4Minitz is a client-server web app. So, the server permanently stores your meeting minutes. However, the meteor framework allows the client web app to work offline temporarily and sync the contents as the server gets back to its state once again.
If the local installation at your end allows login for 4Minitz through LDAP, you will not need to register an account with 4Minitz. You will just have to switch to the LDAP login screen and enter your username and LDAP password. Or else, if there is no LDAP configuration to your local installation, or you are using the demo server at 4Minitz.com - Meeting Minutes WebApp (Free and Open-Source), you can click on ‘Register’ for creating a new user. The email you submit will be used for sending meeting minutes or action items to you.
4Minitz software can be sourced through Github with getting the entire user manual for registration and implementation. The entire manual can be obtained from 4minitz/usermanual.md at develop · 4minitz/4minitz · GitHub
For more information in this regard, you can check the FAQs made available at 4minitz/faq.md at develop · 4minitz/4minitz · GitHub
Today, when the COVID-19 pandemic is at its peak, people are accomplishing all their major official and personal jobs online, importance and need of the webinars has increased. Today, webinars are taking the digital marketing by storm. These real-time, multicast audio and video conferencing events are organized in a well-prepared and informed manner for the attendees from the remote locations. Online technologies like TCP/IP play a significant role to make this possible.
Webinars can definitely be the best marketing tool for all types of businesses. Even if you want to offer technology services, you will definitely get benefits of online promotion through webinars. Let us discuss it in detail.
#1. Convenient: Webinars are convenient for all the parties involved in the business, as anyone having an online connection could access it. This way, you can connect with everyone around the world for all types of meetings and conferences.
#2. Helpful in Promotions: Even informational webinars and presentations increase your business or company’s exposure in the market. You can well ‘weaponize’ your webinar conferences in a promotional manner to present your products and services to all at the larger level.
#3. Establish your Credibility: Webinars help you give more credibility to your ideas. Here you get the opportunity to present and share ideas in a forum of like-minded people. Even webinars effectively bring people and their perspectives together.
#4. Apps on Training and Education: Webinar webcasts, live streams, and how-to-videos, help in organizing training in different fields of study and concepts. The training sessions can be conducted online in the real-time, and broadcasted live to acquire immediate feedback from the viewers in question.
#5. To create and increase Brand Awareness: Consistent promotion, marketing, advertisement, and labelling through webinars based on a focused theme, identity, or message help in creating and increasing your brand’s awareness in the market.
#6. Quite Impressive Consumer Reach: Involving news and current events in the webinars enable you to catch maximum possible engagement, especially your target audience. The application of creative design and marketing make you able to get your audience in with providing new potential leads for your customers and your website.
#7. Bigger Contact List and Audience: Like a podcast or a YouTube channel, every webinar helps you obtain new contacts. They allow you and other presenters to generate a group of audience on your panel. You can even invite guests and get an opportunity to reach their followers as well and enjoy a completely new audience every time you market your products or services.
#8. Cost-Effective Solution: Sometimes, webinars are available for free as well. This makes them cost-effective. Some webinars also come with a fee as an assurance of better flexibility and benefits, as most of the free webinar services may come with some issues and bugs.
Webinars are huge marketing tools. They are soon emerging as one of the best communication tools to broadcast board meetings with your clients and employees. With low overhead costs, they are being a new favorite of the businesses today.
Contactless or Touchless check-ins process is the need of the hour and for the safety of the employees and visitors. This small change will have a big impact on the visitors and they will feel secure entering the workplace.
Your website is one of the main assets for your business and an important tool to communicate with your audience. With that being said, having a website becomes must for every business. But that doesn’t mean it is a must to have technical knowledge in order to build a website. You can do it yourself with the help of any. Let’s have a look at some of the top benefits of a content management system for your business.
- It is Easy For Non-technical People
Let’s accept it! Not all users have the same knowledge of technology. But, CMS demands no technical knowledge. It works on the simple concept of writing and publishing content along with adding media. Anyone who is using word-processing software can use CMS for the basic functions.
- It Improves Site Maintenance
With a website building non-CMS platform, it is hard to even think of changing anything on the website. Whereas, CMS allows site maintenance without any difficulty. In that case, you don’t have to start everything from scratch.
- It Allows Multiple Users
CMS believes that a website is a collaborative effort of many people; from the ones who add product pages to the ones who write blog posts to content marketing people. With CMS, it is easy to manage roles and give them publishing permissions.
- Design Changes are Simple
If you are website is not built on any CMS platform, then you must be aware of the struggle of changing designs. But with CMS, there is no such struggle. It makes the entire process of changing the site design easy. This is because the CMS keeps both the aspects of design and content in separate virtual boxes.
- You Are in Control
All the above-mentioned benefits sum up that by choosing CMS development, you remain in control. Instead of outsourcing and relying on a development firm, you get control over your CMS website. That puts you in the driving seat when it is about the most important business asset, i,e., your website.
So, these are some of the top benefits of having a CMS website. I really hope it helped you decide whether or not CMS is the best option for your business. And if it does, then I leave the work of on to you.
Selecting the right accounting and bookkeeping services for your small business needs you to invest some time. If you don’t want to manage the accounting responsibility and want to have someone to take part, it is better to have someone to manage accounts payable, receivable, inventory and other important transactions for your account books. It could be a virtual or local firm, but should be hired smartly and after a thorough research so that you could end up suffering after the financial year-end when you have to make many financial decisions for your business’s future.
The best thing with hiring a bookkeeping service provider is that you do not have to input information in the system or manage your expenses manually. Your service provider will handle all of such kind of jobs. However, you have to follow a few steps to find the best business that could help your accounting needs.
#1. Identify what accounting services your small business needs. For example, whether you sell products, need to track inventory, or have 1099 contractors, or W-2 employees. Generally, the key bookkeeping services required by the small business include:
- Basic income and expenditure tracking
- Accounts receivables
- Accounts payable
- Inventory tracking
- Payroll processing
- Financial reporting
#2. Determine the type of bookkeeping tasks that you will prefer to keep in-house. This will help you in maintaining good customer relationships. For example, you may want to keep the task of customer billing and payment collection with your in-house team.
#3. Consult with your CPA or tax professional to know what kind of software you should choose, the chart of accounts setup, and the preferred method of communication. Top bookkeeping services do all the legwork for you and assure you of the perfect method to implement.
#4. Select between local or virtual bookkeeping services. Virtual services for your bookkeeping and accounting needs are typically the best services for the businesses dependent on cash-based accounting and are on tight budget. On the other hand, local accounting services are best to use for those dependent on accrual accounting method and do not have any in-house solution for managing A/R, A/P, inventory, and payroll.
Virtual bookkeeping would however be the best solution one can opt for, as it is budget-friendly, opted by more number of companies, and it reduces usage of paper-based receipts and documents.
#5. Start searching for a bookkeeping services provider. Search online for the list of top bookkeeping and accounting services providing companies and research over finding the best for your business.
Here are some of the best companies that are famous for offering best bookkeeping services to small businesses:
- Maxim Liberty
- Outsourced Bookkeeping
- Juanita Bookkeeping Group
You can check out the list of all top-rated bookkeeping service providers at Top Bookkeeping Companies - Reviews 2020 | GoodFirms
Your brand helps people better to identify your business than anything else does. It makes your customers recognize your business like Nike ‘swoosh’, the golden arches of McDonald's, or the apple used by Apple Computers.
It is not just about your company’s logo. Still, your brand reflects in everything from your business card, staff uniforms, customer service style, and even the premises to your advertising and marketing materials.
By definition, branding is a marketing practice in which a company develops its name, design, and the logo that is easily identifiable by all. It helps to distinguish its products from other products and services available in the market.
A well-drafted brand plan focusses on the brain's trust of an organization, resources, and tactics implemented in order to make their brand achieve its goals. Marketing is about numbers, but branding is more about emotions, and how your clients and customers feel about your business, your products and services.
Reports reveal that 89% of the brands stay loyal to brands that share their values. On the other hand, 70% of brand managers consider generating an audience more important than sales conversion. This is also true that over 73% of consumers love a brand due to their helpful customer service.
Types of Business Brands
The variety of brands you select can guide your business decisions and you have to incorporate this into your entire business planning. Different kinds of brands suit different types of products and services and will prove appealing to different customers. Here are a few examples of different types of brands:
· Individual brands
· Service brands
· Organization brands
· Personal brands
· Group brands
· Event brands
· Geographic place brands
· Private-label brands
· Media brand
Branding Strategies are important
It is quite evident that a brand distinguishes you from your competitors by making you more recognizable to the customers. It provides a clear purpose behind why the customers are being engaged and how you are doing so. When a business follows a cohesive brand strategy, you will be able to communicate with your customers more clearly.
Your brand sums up how it is perceived by your customers as a company, products, or services. Therefore, your brand strategy should guide every way in which you interact and communicate with your customers.
Online Brand and Reputation Management
If you own a good reputation, it means your customers trust you and feel good to buy your products and services. It comes with the constant effort of brand and reputation management for years. Brand and reputation management is actually the process to shape the way the public looks at your business to match the way you look at it.
Online tools to manage your brand’s reputation will give you results sooner than expected and you can keep track of your progress as well.
· Online reviews – Positive customer reviews encourage other customers as well to buy your products and services.
· Feedback and business improvement – You can ask your customers to send their feedback and testimonials over the services they are given or the products they have bought from your company.
· Competition monitoring – Millions of businesses can be seen fighting for some similar kind of keywords in the market. Your instinct to identify the right places of advertising your products and use the most critical aspects of your online presence will help you get over the competition.
· Social media engagement – Social media posts are easy to comment on and share if you have an engaged community. This makes your posts go viral and reach a maximum of your customers.
Branding is essential for all growing businesses. The positive reputation of your brand builds loyalty and it increases customer confidence in your brand and product that ultimately enhances your business sales.
CRM stands for Customer Relationship Management. Meaning the strategy you have in place to maintain relationships with customers. This starts with your marketing strategy and then works its way to customer service.
Digital Marketing is imperative for any business irrespective of its size and type. Small businesses can also get the best out of digital marketing campaigns in their limited budget if managed efficiently. Digital Marketing provides the power to companies to reach out to their target audience resulting in their overall growth.
As the Digital Marketing industry is growing by leaps and bounds, many start-ups have sprung up in this industry; you need to select a company that best suits your business requirements.
Some of the best digital marketing services in the USA are listed below:
SmartSites is one of the leading website design and digital marketing companies in the US that focuses on search engine marketing (SEO & PPC).
2. Lounge Lizard
Lounge Lizards is a Digital Marketing organization that provides practical digital marketing automation. The digital marketing solutions of this firm upscale leads and sales metrics.
Moburst is a full service global digital marketing agency that excels in driving sales to its client’s businesses. The company holds expertise in app optimization & marketing and delivers the most relevant services to its client’s businesses of all sizes.
4. Go Fish Digital
Go Fish Digital is a full-time digital marketing organization that holds its expertise in technical search engine optimization (SEO), creative link building campaigns, online reputation management (ORM), website design/development, influencer marketing, and much more.
5. Social Media 55
Social Media 55 helps its clients to rank their websites higher in the Google search results. This platform also authorizes its user’s profiles to be verified on Facebook and Instagram. They do so by providing a full-featured unique menu of options customized to their client’s budget and requirements.
ReVerb is a well established digital marketing organization in the USA that provides a complete set of marketing services for IT companies, hi-tech startups, ICO projects, and industrial enterprises. The company also offers technical content creation, email marketing, SEO, SMM, ICO promotion, design, video production, public speaking, and a lot more services.
Apptuitive is a digital marketing agency that collaborates with startup brands and supports them throughout to succeed. It ensures that their client’s app earns a primary position in the App Stores. The company lays strong emphasis on App Store Optimization (ASO) tactics as 70% of app downloads are organic.
Intensify is a digital marketing agency that provides excellent digital advertising, social media management, and eCommerce marketing solutions to its clients. The company has clients from various industries including apparel, beauty, fitness, law, CPG, and hospitality.
Courimo is a digital marketing agency that provides excelling PPC, SEM, social media & SEO services to businesses irrespective of their size. The company works on a customer-centric approach. Moreover, they combine innovative technologies and a passion to deliver excellent digital solutions.
10. Quantum IT Innovation
Quantum IT Innovation is a digital marketing agency that provides an efficient mobile app, web, and digital marketing services globally. The company provides propelling SEO, PPC campaign management, content marketing, app store optimization, and social media marketing services.
I have classified these companies based on their rate per hour, number of employees, year of establishment, and their location.
All the above-listed companies provide outstanding digital marketing services. You can select the one that best fits your requirements.