Q&A of eCommerce Development
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The eCommerce industry is one of the profoundly growing industry. The eCommerce giants will have their teams to handle all different aspects of the store. On the other hand, small business owners get sidelined due to their financial constraints. If small business owners are aware of a few things, then their journey gets easier. Here we have given the list of small business eCommerce solutions. Implementing them in your store will benefit you a lot.
- The platform that you select for your eCommerce store development should be easy to manage and cost-effective at the same time. By looking at the current market conditions, Shopify should be the ideal choice of small as well as big eCommerce owners.
- Your store should be unique, more attractive, and refined than your competitors. Even though Shopify has tons of free themes and apps to make the store even more appalling & feature reach. But you should better hire a developer to perform such additional improvements.
- The website developed by you should also be SEO friendly. As a small business owner, the search engine presence is very important. Start optimizing the website for SEO now.
- During the peak season of your business, you should invest in the paid marketing of your business too. The paid marketing will help you drive more quality traffic and conversion for your store.
- For marketing of the website, social media has proven to be the best platform. Start putting more effort into your social presence. For the maximum benefits, create the most engaging content for your users.
Above were some of the most effective small scale eCommerce solution. One should always keep them in mind for the optimum results. And if you find difficulty with any one of them, do not hesitate to contact us. We are the celebrated eCommerce website development company. It would be a pleasure for us to solve your doubts!!
The best part of using shipping management software is that you get access to multiple shipping provider rates in the same dashboard. You can then see for example if a package can ship less expensively through different carriers (USPS, UPS, FedEx, etc.)
Also, some can give you access to different providers that may be able to offer better rates, for example, Endicia vs. Express1 for FedEx rates. Many times, Express1 can give a better FedEx rate. Depending on your volume, that can really add up over time.
Most shipping management software operates with different shipping providers. Such a partnership is advantageous to shipping firms because more consumers are drawn to them. In return, they provide the shipping software with the best shipping rates to its users.
Cart abandonment is a term used to describe when shoppers begin the checkout process, or add products to their online cart but leave the site before completing the checkout process. Ecommerce market is evolving rapidly but “shopping cart abandonment” is one of the major faced by this industry. Many a time customers tend to visit an eCommerce website, slide through various products, even add them in carts but end up not buying it. There are ideally many reasons for this, but I have tried to curate some of the most common reasons people abandon their shopping cart.
I have curated a chart of some common reasons customers leave the website without completing their shopping:
Based on the above reasons, I have come up with some of the steps to avoid or reduce shopping cart abandonment:
- Make Your Transaction Forms Trustworthy
Transaction forms are a very crucial part of any eCommerce store to gain its customer’s trust. While making a transaction, a customer is asked to add their personal information as well as credit card information. Many times customers are reluctant to fill their details and end up leaving their shopping cart. The retailers should try to gain the trust of their customers by putting security or a verification logo, with the help of which the customers feel safe in buying the products from their portal.
- Introduce Progress Indicators
Online retailers have to pay a heck of attention when it comes to the billing processes. Progress indicators are the best option to choose when you want hassle-free checkouts for your customers. One of the many reasons people choose online shopping is they don't prefer to wait in long queues at brick & mortar stores. A similar concern can make online shoppers also abandon their shopping cart. Progress Indicators always help in such cases as they keep the customers aware of the fact that they need not wait longer for the checkout.
- Include Thumbnail Image of the Product throughout the Billing Process
Including thumbnail is a significant part of the checkout process. It not only makes your billing process appealing, but it also makes the customers aware of what they are buying. The thumbnail image continually appearing on the screen makes the customer grow fonder for the product they are buying and urges them to complete the checkout process as early as possible.
- Easy Navigation between the Cart and Store
The Navigation between the cart and an eCommerce store should always be effortless to provide a hassle-free checkout experience to the customers. Many online shopping portals are continually making efforts to make this as effortless as possible. Prospects must be clearly informed that their products are saved for later in their cart even if they want to continue shopping more. Estores must be designed in such a way that it helps visitors to navigate quickly and effortlessly by offering them logical and intuitive navigation options.
- Offer as many Payment Options as Possible
It is evident from various researches that the websites providing more payment options get a large number of customers than the ones allowing only one or two modes of payment. The comfort of the customer should always be prioritized while designing your website. This point must always be taken into consideration while designing an eStore.
- Effective “Call to Action” Buttons
Call to action buttons are equally crucial for a successful online transaction at checkout. CTA buttons are utilized on eStore pages to guide users towards your goal conversion. Draw visitor’s attention by using action-packed ‘Add to cart’ buttons, ‘Free trial sign-up’ buttons, or ‘Download’ buttons. Keep A/B testing your call to action buttons on your checkout page to analyze what is working for your website.
- Offer ‘Save for Later’ Options
The customers should always be offered a “Save to Cart” option while shopping online. Many times customers want to buy a specific product, but due to the rise in the amount, they end up not buying anything. If they have the option to save it, then they would not feel the burden of paying all at once and could buy the product later without the fear of missing out.
- Guest Checkout Option
As per many pieces of research on eCommerce, it is found that visitors tend to leave the checkout process if they are asked to log in and fill up their details. Guest Checkout option must be offered to overcome this scenario where the customers need to just add their contact information. Secure and quick checkout saves a lot of their time, and your business does not get affected.
- Easy Return and Refund Options
The Return and Refund options should be made crystal clear for the prospects during the checkout process. Many websites offer a 30-day return and refund policy, and they get their money back the same day in their accounts. Such sites develop a relationship of trust with their prospects, which lasts long. Many a time, visitors leave without completing the checkout process as they do not find Returning options. So, if you have a return policy, show it at the time of checkout and be very clear with it by mentioning all the terms and conditions.
- Clearly Portray the Shipping Costs
One of the significant issues faced by the customers shopping online is the “shipping charges.” It is expedient to display the shipping costs along with the product so that the prospective customers could get a clear idea of what they are getting. Many websites surprisingly show “shipping charges” at the end of the checkout process, which slightly turns out to be a huge turn off for the prospects, and they immediately abandon the shopping cart. So make it a point to display everything in the product description.
- Be Crystal Clear about the Date of Delivery
Sometimes, people hesitate to shop online as they feel it would take time to get delivered. Show the time of delivery at the product description itself, which would make the customers determined to complete the checkout process.
- Pay Attention to Your Page Loading Time
It is found in various studies that ecommerce shopping cart conversion rates drop by 7% for every one-second delay in page loading time. Proper optimization should be done to reduce the page loading time. The faster the checkout page loads, the faster a prospect completes the payment process. If it takes time to load, there are very high chances of the visitor moving to a competitor website!
Hence by following these above mentioned simple steps, a huge difference can be made to the business of any eCommerce store.
After observing my friends and colleagues who are eCommerce sellers selling on Amazon, eBay, AliBaba and also some of them have their online website on Shopify, WooCommerce, and BigCommerce – I came to the conclusion after having a detailed discussion on their online business that – for automating their whole ecommerce operations, things like orders, product details, product quantity, reorder point, purchasing, suppliers details, shipping, warehouses, and buyer’s information needs to be focused on.
If you don't understand how to automate your business processes, an e-commerce company can take all your time and energy. Ecommerce automation is the core of any profitable ecommerce store. If you've ever attempted managing 1000+ SKUs in multiple marketplaces, you’d understand what I'm talking about.
Intelligent can assist you to automate your company online. This software can synchronize sales across marketplaces such as Amazon, Google Shopping, eBay, and more. Most omnichannel selling procedures are automated and function perfectly well.
Here are some great example of ecommerce automation:
Automated shipping service will allow you to select the weight, delivery specifications, sizes, and even other shipping process criteria automatically. Let's say you're an online seller of men's apparel.
You received a 'Denim's' order, now that you automate the logistics service, the price for these kinds of products will remain the same because nearly all the' Denim' weight is the SAME, it is only when the consumer asks for a different size that the difference occurs and the difference is marginal. The warehouse employees will be able to concentrate more on handling orders instead of juggling between carriers when you go for automation.
With an automated ecommerce system, you can avoid or minimize the risk of going ‘OUT OF STOCK ’. As a retailer, you may have to come across situations where all your online products got sold, and you went out of stock.
However, with an ecommerce automation software, you’ll be able pre-notified whenever a product reaches it Re-order level (a point after which you need to replenish your inventory) and if automation rules are set, then the software itself will raise the purchase order and email it to the supplier automatically. Hence you’d never run low on your inventory level.
In addition to saving time and money, ecommerce automation tools are strategic for their implementation. They really give the possibility of enabling sellers to concentrate their limited time and money on distinguishing tasks like product development, choice, and marketing.
Here are some of the best inventory management software for small businesses.
1. Zoho Inventory (Popular)
2. Orderhive (Most Powerful)
3. Ordoro (Most versatile)
4. Fishbowl (Best for QuickBook users)
5. Veeqo (Most user-friendly inventory software)
7. Unleashed (Best for businesses with multiple locations)
8. InFlow (Honorable mention)
9. Cin7 (Honorable mention)
10. Tradegecko (Honorable mention)
I hope my answer is useful.
Well, you should choose an inventory management software according to your business. While selecting an inventory management software, there are few points to consider:
- It should be fully customizable
- Must have multiple integrations with different marketplaces and sales channel
- Real-time data syncing
- Automates all inventory activities
- 24* 7 client support
Generally, the price of the SaaS-based product varies from as low as $25/month to $3000/month. If you're a startup and still don't receive large quantities of order then a cheaper software would be all right.
Before you choose to buy an inventory software, you'll have to decide how much you're prepared to spend on it and how much you're expecting to get in return for your money. How much value do you benefit from automated inventory management system? Try putting on it a price tag.
Here are some well-known inventory management software with their base prices and offerings:
* TradeGecko starts at $ 79 per month featuring unlimited orders, unlimited currencies, ecommerce, accounting integration and mobile apps.
*Orderhive starts from $45/month which includes 200 online orders, Unlimited ecommerce integrations, Premium accounting integrations and Unlimited SKU's.
* Zoho Inventory starts at $29 per month for 100 online orders/unlimited offline orders, 2 warehouses, 10 ecommerce integrations and 10 automated workflows.
If you choose an insufficient solution, after you figure it out and understand something needs to alter, you will most probably have to spend even MORE on the correct solution. First time, it's much better to just make the right choice so you don't have to spend time and money on the incorrect one.
Within a year or potentially within six months of purchasing and fully implementing inventory management software, you as a seller/retailer should have saved enough to cover your purchase costs entirely.
You can cut storage expenses with inventory software, save a lot of man-hours on menial duties, eliminate the need for too many warehouse employees, and enjoy other money-saving advantages.
All those big brands, whether its Amazon, Shopify, eBay, BigCommerce, Wayfair, Zappos, etc - they didn’t bloom up in just one night! With constant efforts and improving user experience, they reached that level.
Whether you are trying to increase your sales or developing strategies to attract fresh clients to your e-commerce store, establishing and supporting your own is equally essential to achieve great success in online business. While there are plenty of ways to encourage your brand here I've pointed two of them.
A business is renowned for its brand. Before and after purchasing a product, the brand value of an eCommerce business is constructed on the basis of the user experience. The buyer should have sufficient trust before purchasing the item. Post that, he/she should be satisfied with the type of services provided by the brand beginning with the shipment, substitution, warranty claims, etc.
Trust is often constructed over time, although you may only have one opportunity to generate a sense of trust in the online shopping experience of your buyer.
Example: Consumers have confidence in Amazon. Shoppers often hesitate to buy when they see a new ecommerce brand. They may feel more secure buying on Amazon from that brand than from the own site of the brand itself. That's the Trust! The trust that Amazon has achieved by offering best-in-class products and services.
Showcase your brand at the right platform
First, you need to understand, who is your target audience, and where can you find them easily. It can be Amazon, eBay, Etsy, AliBaba, etc. But knowing which platform has the highest rate of engagements will get you to the right track of success.
Try Facebook, Instagram, Pinterest, build a website to get individuals back to, offer freebies to fresh visitors, generate advertisements that concentrate on your target audience to maximize visibility! Play with distinct times of your brand posting on these platforms, to see and identify if your target consumers are more likely to it in the Morning or Night.
For Example: Newegg, is an excellent place to sell all computer-related stuff and associated devices. You can sell "I-love-Android" type T-shirts there. And they easily get off from their shelves and are loved by the consumers. The reason for this is quite conspicuous – Newegg's target audiences are gadgets-lovers and geeks.
Make Shipping -your Baby!
Having complete control over shipping has its own advantages–in abundance. You take care of the entire shipping process while delivery your orders on your own.
This involves everything from printing the shipping labels to putting them on the delivery box (you can do your branding here), attaching a handwritten custom' Thank-You ' message, to actually shipping the product on or before time.
Remember, to keep the cost of shipping and processing as low as possible. According to the study conducted among 2,921 online buyers who abandoned the shopping cart– it was concluded that shipping and processing costs were as high as 44% on the list. With cost-effective you can save more.
“Only for a short period of time an advertisement creates an impact on consumers. On the other side, a product or service gives a permanent feeling of how the brand is perceived by the customer.”
Frontend developers play very important role to beautify your website/mobile apps by designing simple and high quality user-interface. A well-made and engaging UI doesn’t only bring aesthetic value but also makes a product more trustworthy for users.
We are very well aware with the problems faced by every entrepreneur while trying to find frontend developers with sufficient level of experience.
Here at BIT LINKS TECH we charge from $7 to $30 per hour according to the work. we are specialized website development company in lahore. There are different level of experince front end developers in the market. Without knowing exact work its hard to tell.
Shopify and WooCoommerce are two prime platforms for the development of any online eCommerce store.
Shopify: Shopify is an eCommerce platform that helps the users in the creation, payment acceptance, and inventory management of an online store from a single platform. When working with Shopify, the users get the benefits of working with the technical aspects of handling a website such as web hosting, security, caching, and much more.
WooCommerce: WooCommerce is an open-source eCommerce plugin platform created for WordPress that can be customized according to the user’s business requirements and develop custom extensions. This platform also enables users to leverage one of the most powerful content management systems to run an online store.
It is necessary to understand the primary differences between them both the platforms and understand the unique features offered by each of them.
Difference between Shopify and WooCommerce:
Shopify and WooCoommerce both provide unique features that can be beneficial for the growth of an eCommerce store. Before selecting one amongst them, let’s have an idea about the pros and cons of both of these platforms.
You can select the software that best fulfills your brand’s requirement focusing on these pros and cons of Shopify and WooCommerce.
When selecting the perfect ecommerce platform for your business, you need to understand the technical skill, your budget, and your business plans.
Once you’ve got the skills, budget, and plans set in your mind, you need to seek out the suitable qualities in your ecommerce platform.
Try to vigil features that are crucial for your business, such as abandoned cart recovery, shipping, and inventory management. Calculate costs and select one that has plans that match your budget.
Design is the next significant part of your business as it can attract a lot of visitors and customers on your page. Figure out whether you want to base your storefront on a professionally made template, or build it yourself from scratch, and then decide the platform you want to associate.
Eventually, make sure there are various quality support options available to help you out if you ever get stuck in the process. Whether you are choosing phone support or reading help articles, assure that there are proper help resources available that best suit your business requirements.
Assimilating WooCommerce vs Shopify isn’t about deciding the best platform but deciding the best platform for your business.
When WooCommerce offers a 30-day money-back guarantee, on the other hand, Shopify offers a free trial. Make the most of these periods to test the platforms and experiment with the features, themes, payment options, and SEO to find the perfect platform to use.
Everything that you need to decide on selecting the best platform for your eCommerce business has been listed above. You can even have a glance at the alternatives of WooCommerce and Shopify if you are still not satisfied with them. BigCommerce, Wix eCommerce, Volusion, Squarespace, Magento, and a few more are some other leading ecommerce builders to find your perfect match.
Thanks for asking this question. Let me tell you my own story. Based on my account, you will be able to decide what is the cost of building a website in Magento.
I did eCommerce lifestyle startup " Yuvastyle.com " in 2012 and was competing against eCommerce giants like Myntra, Fashionara, Flipkart ( Amazon was not in India ). We developed our eCommerce website in Magento considering the following points :
- Cost of development is low as website use the ready-made community version of Magento. We can host it and get started.
- Magento developer availability was good.
- Magento developer community and forum participation was excellent.
- Extension store of Magento had hundreds of ready-use plugins.
- Being a software service company we did some projects in Magento for our customers.
eCommerce website was only 10% of our business but took 40-50% of our time.
Everything looked good until we started scaling our business to around 50 orders a day. Following are problems we faced with Magento :
- Magento website will go damn slow with an increase in concurrent users. Sometimes, it will go down.
- With slowness, we blamed our AWS infrastructure and started scaling our servers from small to medium to large to xlarge. I was paying $8K to $10K per month to AWS to keep my Magento website up and running.
- We hired some expert Magento consultants ( expensive once ) considering that current developers are not able to find the problems. Experts advised us to use caching for faster delivery. We started using Redis/Memcache, which increase AWS billing again.
- We reached out to Magento to resolve scalability issue, and they pitched us Magento Enterprise, which was $14K per year. We analyzed the proposal and found that only difference between community and enterprise was support and few additional features which were not required by us.
- I focused on the website ( I am a programmer too ) and found some problems with extension and code optimization. We removed the extension ( lost some required features ) and took more time to optimize the current website. Optimization made website scalable for some more time.
In 2014, we stopped Yuvastyle as we were burning money and were not able to make any profits. We analyzed our failure, and using Magento was one of the reason. It was a wrong decision to use Magento, either I would have used Shopify, Bigcommerce, and focused on business. Magento cost us a lot of time and money which we could have used to solve other core business problem. eCommerce website was only 10% of our business but took 40-50% of our time.
Cost of developing a Magento website is not high, but the cost of maintaining and scaling is exorbitant. Please don't go for it. It's my recommendation.