Q&A of Digital Marketing
GoodFirms have now introduced an interactive Question/Answers portal where you can gain and share your knowledge about Digital Marketing. This platform enables you to ask questions, answer the questions posted by others, share the information, and engage with a global audience. Explore GoodFirms Q&A Community Portal to share your knowledge and interact with other thought-leaders.
If you’re a newbie startup entrepreneur, and you haven’t implemented marketing automation yet, here are a few reasons you should consider doing so:
1. To Increase The Expandability
It is observed that startups have limited resources. It becomes difficult to expand your business by adding more resources. Hence, you’ve to utilize the resources you got and be more efficient smartly. With marketing automation, you can increase the expandability and efficiency of your company.
2. To Create A Machine That Benefits Customers
Sales automation and marketing automation combining produce a customer acquisition machine. Startups don’t have a lot of customers, and most don’t have any as they’re just starting up. It takes lots of effort for a startup to build a clientele. Hence, some measures should be accompanied by implementing client communication plans to nurture your new customers.
3. To Highlight Sales and Marketing
Sales and marketing are very critical aspects of any startup. A marketing automation platform will save lots of your time, which you can then invest in planning campaigns. It helps your product reach out to your audience and gain potential customers.
4. To Evaluate The Efforts
Your business needs efforts, whether its a startup or a large enterprise. It would be best if you could track website visitors continually, form conversions, social media engagement, prospect engagement, qualified leads, and a lot more. A marketing automation platform views your startup from a holistic approach. Additionally, it also checks your growth or track trends over time as your database and business expand.
5. Making Tasks Easier
One of the challenging tasks for a startup is to hold periodic meetings, prepare data, and present it at the board meeting, among others. It consumes a lot of your time and effort. A marketing automation platform makes it a more manageable task by quickly analyzing data and preparing charts. Alternatively, your investors can keep a check on how their money is working for them.
6. To Save Time
You can save much of your time by implementing a marketing automation platform for your business. It automates many tasks for your business like disparaging email, form, landing page builders, and allowing operations of multiple tasks from a single platform.
7. To Attract New Employees
As a startup, you’ve got to give people a reason to want to work for you. A company employing the latest technologies like a professional sales and marketing automation platform can help attract talent.
Looking at the competition everywhere, it is a necessity for you as a startup owner to implement a marketing automation platform.
I will say yes, link building is vital for your business. But you need to understand correctly what link building is today? The definition of link building has changed over time. Let me share my experience.
We started link building for our website in 2011 to rank in Google and get organic leads.
Link building in 2011 was getting any relevant or non-relevant links from forums, public directories, and commenting. We use to have a list of thousands of directories and forum on which we use to add links. Speed and quantity matter more than quality and relevance. We use to have a team of 25-30 SEO guys working all night to add links for our website on the internet. We use to rank first on many service-oriented keys.
In 2014, the definition of link building changed. Google started penalizing the website for non-relevant links under search algorithm updates like Panda and Peniguin. With this change, we started removing all non-relevant links from the internet. The same workforce of SEO worked for contacting directories and forum owner to remove links.
In 2016, the definition of link building changed again. Google started giving preference to the website having high-quality links from popular sites. The popular website is strict about the quality of content on their website. Hence complete workforce of SEO link builders was replaced with high-quality content writers.
Link building is essential but with relevant and high-quality original content on popular websites.
Enhancing brand awareness among the target audience is the primary job of any business enterprise. You should have a solid 360-degree marketing plan to ace the game and win as many conversions as you can.
Yes, any marketing strategy or brand strategy is incomplete if it is not coupled with email marketing appropriately. There are many reasons behind it like:
· Email marketing sets the stage for the first contact with the prospect. It can be in the form of a welcome note and sent to establish the brand image of the company in the eyes of the target audience.
· It is the primary step to generate qualified leads, and then the sales team can take the hold and bring it to final conversion. Data such as open and click-through rates etc help a lot in this regard.
· Emails are call-to-action solutions for customers. For example, e-commerce emails are helpful for the customers to select goodies for the vacation season.
· Emails help with sincere brand recognition. When the right email tactics are used, they help to create a personality for your brand that displays in the emails that you create for your audience.
Email marketing is an effective and highly personalized way of connecting with your audience and making them aware of your products and brand.
But, how exactly can you build your brand using email marketing?
Here are a few email marketing software programs that can help you with developing effective techniques and procedures to make people aware of your brand, along with creating an identity that resonates with the audience.
ConstantContact:Constant Contact is one of the most recognized companies in the market that serves a large group of small businesses with their best email marketing services. The software comes with a 60-days trial package. It is a simple and easy-to-use software with multiple customizations and integrations. It offers two plans to choose from an email plan and email plus plan at discounted prices for the desired time.
GetResponse:GetResponse is a renowned online marketing platform, and it facilitates email marketing as a part of its marketing activities for its clients. It offers landing page creation and webinar solutions as an additional facility. The company holds a user-base of 350,000 and is an excellent fit for the mid-sized businesses. The service is available with a 30-day free trial facility.
Mailchimp:Mailchimp is an easy-to-use email marketing tool for bloggers and smaller websites. It is one of the leading email marketing providers and comes with a free plan. It facilitates sending 1 billion emails per day and is supported by advanced email marketing features. Other than the Free Plan, it also offers a Grow Plan and Pro Plan for its users.
ActiveCampaign:ActiveCampaign is also a perfect online marketing platform for all levels of users. It allows the users to send fewer emails but offers better results than its competitors. ActiveCampaign facilitates user segmenting, reaches users with SMS integrations, and sends SMS messages to your contacts. Temple editor associated with the system helps a lot in creating email campaigns.
MailerLite:MailerLite can be called as the newest tools among its competitors, but it is also simple to use. It is available in multiple languages and is best for beginners to use. It comes with an intuitive interface and sends emails pretty quickly. It is supported by some essential and flexible templates and super-advanced automation and analytics features.
Have a look at the comparison chart to know more in this regard.
Now, compare the above-listed products and select the best suitable email marketing product according to your business requirements.
SEO and social media marketing have now become a crucial process that helps brands to enhance their online branding and reach their target audience. Digital advertising creates a considerable positive impact on prospects when they are planning to buy something. I have curated the list of top digital marketing firms in India that can help your business achieve great success.
- Mandy Web Design
Mandy Web Design is one of the leading digital marketing organizations in India that builds unique, beautiful, and engaging projects for its clients. Apart from digital solutions, the company also provides excellent web and mobile solutions. Mandy web design is famous for providing SEO, branding, and marketing services throughout India.
- SEOFIED IT SERVICES PVT LTD
SEOFIED is a Google Certified Digital marketing agency that offers innovative web marketing solutions. The company provides full-service marketing services to mid & large sized companies worldwide. SEOFIED delivers a wide range of customized services comprising of custom web design, e-commerce, web app development, logo designing/branding, SEO, digital marketing, and web consulting.
- Webdesign Discovery
Webdesign discovery is an IT firm based in India that offers outstanding Web development & design and digital marketing services. The company provides high-end technology digital marketing services that aid their client’s business with progress. The company provides effective social media marketing and SEO solutions to businesses of all sizes.
- Webedesk SEO Services Pvt Ltd
Webedesk SEO Services Pvt Ltd is famous for its excellent SEO and web design services in India. The creative team at the company provides full-service marketing solutions to help its client’s business grow and expand globally.
- SAG IPL
SAG IPL is a certified digital marketing and SEO company, which assists its clients by providing them services and solutions precisely according to their requirements. The company primarily offers easy and efficient digital marketing services, which involves optimizing it from Search Engine perspective. SAG IPL implements the latest tools & technologies that ensures its clients to effectively promote their services/products more creatively and productively through the digital platform.
- Quick SEO Help
Quick SEO help is one of the most popular SMO & SEO companies based in India. The company provides social media management & advertising, PPC management, and SEO services and solutions. Quick SEO Help implements the most relevant social media marketing strategies to assist its client’s businesses to expand.
GeeksChip is a digital marketing company that provides efficient SEO, SEM, SMM, ORM, Web Designing, and Content marketing services to its clients. The marketing experts at the company communicate clearly with their clients to understand their requirements by carrying out an open and honest discussion. GeeksChip works with a vision to help its client’s business expand to new verticals.
Appfilip is a mobile app marketing organization that specializes in mobile app promotion. AppFillip offers app marketing solutions for iOS, Android, Windows platforms worldwide. The company comprises of Market Research Consultants working with a user-centric approach to escalate popularity and genuine downloads for its client’s app.
- Icecube Digital
Icecube Digital comprises of a team of creative, technical and experienced marketers. The company believes in delivering cutting edge solutions to its clients by meeting every marketing trend. The team of experts at Icecube Digital only takes up projects that they can fulfill with complete efficiency aiming towards customer satisfaction.
- Viha Digital Commerce Private Limited
Viha Digital Commerce is one of the leading full-service development, design, and marketing organizations based in India. Viha Digital provides online marketing services comprising of SEO, PPC & SMM. The company delivers highly-demanded, performance-oriented online marketing solutions for various industries. Moreover, the company offers value-added services at reasonable rates for Magento, PrestaShop, Shopify & WordPress development.
You can select the digital partner that best fits your requirements from the ones listed above.
Digital Marketing has outgrown massively in the last decade with the growing technological advancements. Leveraging the trending digital marketing tools and tactics, businesses can sustain in the otherwise highly competitive digital world.
Let’s discuss why digital marketing is vital to your business in 2020:
1. Digital Marketing Balances the Competition
Marketing techniques rely on the financial backings of business organizations. Large enterprises instantly gain a strategic advantage and capture a massive chunk of the market. The lack of a high budget and workforce makes it difficult for small businesses to compete with large enterprises. Digital marketing bridges this gap by providing the ability to hold a top-ranking spot to medium and smaller business organizations. Companies of all sizes can market their products and services on a national or even international scale with digital marketing. Digital marketing strategies, therefore, are more effective, giving digital access to businesses of all sizes across the globe.
2. Prospects Prefer Social Media
The majority of the world’s population today active on different social media platforms. With the help of digital marketing, you can reach out to a broader audience across the globe. Irrespective of your business and industry, you can find your potential customers on different social networking platforms. Social media is one of the most significant aspects as far as digital marketing campaigns are concerned; such campaigns help brands reach potential customers. You can publish to promote exceptional content on these sites through ads and connect with your prospects. You can also communicate and engage with your target audience with the help of these platforms.
3. Best for Targeting Audience
Digital marketing enables you to target the ideal audience and ensure the content you are delivering is consumed by the right audiences.
With the help of SEO, you can target your prospective customers by the content and topics they search on the internet.
Moreover, PPC and social media marketing assist you in targeting those users who are actually willing to purchase your product and service.
Various aspects, such as gender, demographic information, and general attribute, can also help you target a specific user base.
Thus, by implementing the right digital marketing techniques, you can be assured that all your strategies are working effectively.
4. A Buyer does Primary Research on the Internet
The internet is the primary source of information in recent times. Everyone thinks about Google when they need to find out about something or get some information. Even the prospects before making the purchase, search for online reviews about the product. These reviews help them get a clear idea on what they could get out of the product before actually buying it. It has been observed that 67% of the buyer’s journey happens online. Consumers prefer to seek different platforms, including the company’s electronic social media profiles, email, and online ads before making a purchase. You can maximize your online exposure by attracting consumers through meaningful and engaging optimized content.
5. Digital Marketing Solutions are Affordable
Cost-effectiveness is one of the most crucial characteristics of digital marketing. Digital marketing techniques are affordable as compared to traditional marketing techniques. However, the only drawback of implementing SEO, social media marketing, content marketing, and other such methods is that it is time-consuming. Though time consuming, the results generated via these tactics are long-lasting and can boost your sales metric. Paid digital marketing techniques such as pay-per-click ads, display, and social media advertisements deliver faster results. In short, the digital marketing campaigns can prove to be extremely affordable and at the same time help you reach an array of prospective customers.
6. Expect Good ROI with Digital Marketing
Digital marketing solutions can offer a better ROI than traditional marketing platforms with escalated sales and better branding. These metrics can be easily tracked and analyzed. Outcomes can be calculated as soon as targeted customers subscribe to a newsletter or training program, or make a purchase. The success of a digital marketing drive depends on the constant flow of directed traffic that turns into leads and sales. Email marketing is the best way to make that happen and get more conversions. You can even get an effective ROI by integrating social media marketing with content marketing.
7. Digital Marketing is Easy to Analyze
Measuring and analyzing marketing campaigns or tactics is one of the most essential features of digital marketing. Digital marketing analytics eradicates the assumption to determine if your advertising actually works. You can check which strategy is working by testing the campaigns in real-time. You can customize the campaigns according to your requirements so that it delivers you the desired outcomes. You can analyze which post is getting more attention and which have powered most conversions. You can further plan your future campaigns based on these performances. Digital marketing analysis authorizes you to utilize your resources more efficiently and within a marketing budget.
8. The Power of Driving Quality Leads through SEO
SEO is another essential aspect of digital marketing and a robust tool that offers various advantages. By adding specific keywords, you can help your customers identify your product or service and eventually make a purchase online. If you are operating your business from particular geographic areas, you can consider opting for that particular local area or optimizing the website for local search results. Local SEO can be an efficient digital marketing tactic. SEO can also help your brand to provide customer-centered content at each point of the conversion funnel and thereby lower the churn rate.
9. Digital Marketing Merged with Mobile App
Digital marketing empowers you to connect with users who browse and consume content through their mobile phones. In your app-based store, the prospects look for feedback and product information. They also look out for ways to communicate with customer care if they have any queries. Digital marketing tools and techniques can assist you in connecting with people on any and all devices.
10. Substantiates the Reputation of the Brand
Digital marketing can transform the way your brand collaborates and engages with your customers. A better way to earn customer’s trust and increase the goodwill of the brand is by providing customers with good product quality and/or services. To build a strong relationship with your client, you need to ensure that you deliver the same product and services as committed. This will help your brand earn a name in the industry as satisfied customers are more likely to provide feedback and reviews on several third-party review platforms. Hence, with the help of digital marketing, your brand can build a reputation in the market and eventually develop better business opportunities.
Final Words: Every business today requires digital media to promote and sell their products and services. Digital marketing connects an organization with a large number of prospects online. The points above-mentioned clearly states the importance of digital marketing in 2020.
It is a blend of the database, programming languages, and frameworks that aim to improve the website performance and user experience.
( Image source: image under construction)
However, there are few website builders or platforms that can assist in developing your affiliate marketing website, even if you have no knowledge about programming language.
Affiliate marketing websites may give you an edge to hoard extra income. But then, practically speaking, ‘All roads don’t lead to Rome.” It’s not that simple to develop an affiliate website that prints cash for you. Not in case, if you haven’t put in enough time in analyzing the right development platform for your affiliate website and found answers for the following FAQs.
- Is a WordPress website a better option than other web building platforms out there?
- Should I use one of the “drag and drop” website builders out there like Wix or GoCentral?
- Will you need to learn computer code?
- Which platform is best to develop an affiliate website with a minimum budget?
- Which version of the website should I pick (.com or .org)?
By the end of this post, you may have all the answers to the above FAQ’s.
Affiliate marketing and Types of affiliate websites
Considering that you know what Affiliate marketing is, here’s just a quick overview of it.
( Image Source: growtraffic.com)
Affiliate marketing is the process of earning money by promoting another website’s products. You can do this by posting links in your content or creating entire reviews. It is one of the most popular ways to make money online.
Types of affiliate marketing websites
How to choose a platform for affiliate websites? It is a very interesting question as the answer to that depends mostly on what is the operation mode of your affiliate websites. For example, a simple blogging site might not require customization as compared to a price comparison site or product review site.
- Daily Deals Website
- Price Comparison Site
- Product Reviews
- Affiliate Blog
Best development platform to create an affiliate marketing website
A quality website is a good representation of an affiliate’s overall professionalism.
WordPress stands out as the lead player among the affiliate site builders. For the blog-style websites that earn money from affiliate commissions, WordPress is best.
- Powerful plugin support and attractive theme have always been a WordPress stronger side
- It has automatic updates and backups and also offers built-in spam protection.
- It supports some best tools for affiliate websites like Pretty Link, ThirstyAffiliates, MonsterInsights, RafflePress, Constant Contact, and OptinMonster
- One can easily add code snippets into the WordPress
- If you need more customization, host your own files and add advanced plugins, then Wordpress.Org is more suitable. With Wordpress.com you will use whatever is already there
- It has a great content management system
- It can be used for building a product review site, price comparison site, and almost anything.
A great choice for creating free affiliate websites, if you do not wish something too complicated. Also, if you are new-bee with a bare minimum budget, this is an ideal way to begin the affiliate website later you can shift to WordPress or any other platform to explore more features.
- Wix hosting is pretty fast
- It has one limitation that no other hosts can support the Wix website builder
- It is preferable for non-coders who are comfortable with simple drag and drop features
- For beginners, the Wix Editor is easy to learn
- Wix has free as well as premium plans, but they’re still very selective about what you can do
- The customer support is slightly sluggish
- With Wix, one may not be able to use a professional domain name but a combination of your accountname.wix.com and your website name. Some may not like this.
- Wix allows you to edit and retouch your photos before you add them in the gallery
- For blogs, it only comes next to WordPress. But still, it can be used for setting up e-commerce store or product review site.
As per the SITE123, it has one of the easiest and seamless website creation processes in the market.
- Site123 has an intuitive web editor, SEO tools, fully responsive and mobile-friendly designs, social media tools and PayPal integration
- The back-end of the builder has been translated into 69 different languages. It means it can cover a broad range of audience or consumers including advertisers
- It is ideal for a simple blog
- It allows you to create unlimited web-pages
- SITE123 offers a free gallery full of media to make website attractive and professional
- Integrate Google analytics to give advertisers insights on their ad performance
Squarespace is a go-to platform for building blogs, portfolio sites, and online stores.
- No need to know code
- It supports a high-quality image; it means your website has more chance to get ads
- It takes care of complex design functionalities
- With Squarespace’s app, one can even edit the website from its phone
- One drawback it has only 60 templates, which is quite low to other platforms that provide 500+ templates. Although it has counter-balance it with customization feature
- Useful SEO features and support for the tools
- Its strong security features protect websites from malware and DDoS attacks
- It is best for blogs, e-commerce sites, and small business websites.
GoCentral is the website builder designed by the famous hosting provider GoDaddy. It uses AI to help you build your site as easily as possible.
- Based on the domain, GoCentral produce a near-complete website, pre-filled with relevant sections and professional images
- No programming knowledge required
- It supports all devices
- GoCentral uses machine learning to search the best image for your affiliate website
- There is no room for code injection and limited options for design elements
- It is not preferable for an e-commerce site
- It is suitable for bloggers looking for a simple site
Along with your affiliate marketing website development, there are tons of other things like DA ( Domain Authority) of your website, and relevant content would be a deciding factor on how your venture could turn into a profit-making business.
In the current world where social media presence is one of the best ways for a business to stand out to reach a wider audience. It has become a necessity for any brand that wants to become an industry leader to connect with its potential and current customers. Some of the best social media management tools I have used are:
1. Hootsuite – One of the best social media management tool I have ever used. It provides me to manage all the social media profiles from one dashboard saving my lot of time. Moreover, I can manage 3 social media profiles for free.
2. Sendible – It streamlines the process of managing social media accounts from panning and collaboration to engagement and analytics. It provides a 30 days free trial and its plan starts from $29/month or $24/month if billed annually which stands out to be the best for Solopreneurs.
3. Agoraplus – It is a simple tool with which you can easily schedule your content, get reports and engage followers. It provides a 28 days free trial and its plan starts from $99/month or $89/month if billed annually which stands out to be the best for small business.
4. Sprout Social – It enables brands for all points of connection with their social audience. It provides a 30 days free trial and its plan starts from $99/month which stands out to be the best tool for professionals.
Mobile marketing is a part of a digital marketing strategy that is incorporated for structuring the promotional activity for cell phones, smartphones, tablets, and other handheld devices. Mobile Marketing encompasses several areas such as responsive designing template, mobile advertising, mobile analytics, mobile app creation and a lot more. Additionally, with the advancement of new technologies every other day, digital marketers must stay updated and include those technologies into the marketing strategy.
These commonly used Mobile Marketing tools mentioned below will help you to leverage the right mobile marketing strategy for your campaign.
Buffer is explicitly designed to help you manage your varied social accounts on a single platform. This tool enables its users to schedule text posts, image posts, and other media posts on multiple social media platforms such as Facebook, Instagram, and Twitter. Moreover, it also provides comprehensive analytics reports.
Pricing Structure: With Buffer, users get to select a plan as per their requirements. The pricing of each plan/project is done as per the features offered and its usability.
- Free plan
- $10 per month
- $99 per month
- $199 per month
- $399 per month
2. AdMob by GOOGLE
AdMob is a Google company for mobile app marketing services. The tool basically helps you monetize your app by targeting the right audience with in-app advertising. AdMob also offers comprehensive analytics that helps the entrepreneur in monitoring their ad’s performances.
Pricing Structure: The pricing structure of AdMob varies. It depends on parameters like country, type of ad and the specific industry of the ad.
Standard Rates: Ranging from $0.5 to $3 per 1000 impressions
Boostfy is an Artificial Intelligence tool for Instagram that follows accounts and likes posts based on hashtags used in posts. This tool also helps connects different people of the same industry; this feature could be beneficial to forge partnerships.
- Begins with seven days of a free trial
- Lifetime plan: $200
GetResponse is a tool that is explicitly designed for planning marketing strategies. These strategies revolve around responses depending on user actions. For instance, when a user abandons the cart, an e-mail will be automatically directed towards you. GetResponse can track different data flowing in and out of your website. Additionally, the app also enables its users to edit responses and even send personalized messages.
Pricing Structure: GetResponse provides mainly three monthly plans for users with different requirements.
SEMrush is a browser extension that is primarily an SEO tool. This tool provides information about website audit, traffic details, lead generation, keywords, and other SEO related data.
SEMRush offers three different monthly plans:
Pro: $99.95 per month
Guru: $199.95 per month
Business: $399.95 per month
SlickText tool is explicitly designed to send text messages as a part of mobile marketing to your loyal and potential customers. This tool authorizes you to set a keyword, thereby allowing your users to subscribe. These users are further added to the messaging list where all the marketing text messages are directed.
Pricing varies according to the texts per month and the reserved keyword statistics. The plans are ranging from free per month to $139 per month
- Free to $139 per month
Localytics is a mobile marketing app that forges stronger user experiences and upscales its client’s engagement rate. This app provides all the relevant information about its client’s audience. The data thus collected helps the clients get a broad perspective on how to target their audience with marketing strategies. Localytics utilizes messaging and notifications as a means to engage with their audience.
Pricing Structure: The basic pricing structure helps target only a specific group of users. You can go for the updated version if you need to add the number of users to be monitored.
Basic: $200 per month
Updated: $1200 per month
Kiip is a mobile marketing app that helps its client’s business to strengthen its bonds with its customers by setting up a rewards program for its client’s audience. This tool can be a perfect partner to your mobile app as it supports all the tasks taking place while using the app.
Pricing Structure: $0.25 to $3 per interaction
9. Banana Splash
Banana Splash is a mobile marketing tool that helps boosts lead metrics and overall sales. The initiation process requires you to start by typing in the URL of your site and other details. In the following steps, you need to click "splash", which will open up any call-to-action. You can start designing this call-to-action and select a location for it on your site. Banana Splash provides real-time results for the site owner, along with real-time experience for your audience.
Pricing Structure: The complete plan for this tool with different features for small companies rounds about to $79 per month.
10. Facebook Mobile Ads
Facebook Mobile Ads is a mobile marketing tool that comes with a built-in ad creator and manager on Facebook. Facebook Ads can bring you increased client engagement since a lot of people are actively using this platform. This tool exhibits a variety of ads, and some of them are explained below:
- A sponsored page ad which can be used to get increased engagement from users.
- A promoted post that is targeted only to page's followers.
- The mobile app installs an ad that is perfect if you need more conversion rates from the app.
The cost of each ad is determined by the runtime of the ad and the number of targeted audiences. A perfect quotation for Facebook ads does not exist as the prices vary according to the user’s requirements.
All the tools mentioned above are most commonly used while planning mobile marketing strategies. If you want to implement mobile marketing for your business, you can leverage any of the tools mentioned above. Picking the right tool will make your marketing journey smooth and easy. OpenXcell Technolabs implements a majority of these tools for mobile app marketing.
Digital marketing career requires a professional to be efficient in traditional marketing, web design, SEO, social media marketing, content writing, and a lot more. A successful digital marketer has some specific traits that help them have a productive career in the field of digital marketing.
- The Ability to Initiate a Project Individually
A successful digital marketer must be active and willing to take up projects and execute them on their own.
- Accepting Challenges
A digital marketer should always be willing to take new challenges to execute a project that best fits their client’s requirements. It is vital that he/she has out-of-the-box thinking and looks at things from a different perspective.
- Possessing Flexible and Adaptive Nature
Flexibility and Adaptability are crucial traits in the career of a digital marketer. The success of a digital marketer depends on his/her skills to adopt new technologies and update their knowledge and implement it as per the client’s requirements. They also need to be updated with upcoming trends and technologies and keep up with industry standards.
- To Upscale Businesses to a New Tangent
The primary job of a digital marketer is to assist businesses to gain exposure, generate new leads, build their brands, & increase sales and conversion stats.
- Communication Skills
The job of a digital marketer is to grasp the client’s information and present it to the world in a manner that’s not only clear and concise but also exciting and relevant.
- Management Abilities
Digital marketing is a team effort that requires an individual to possess the abilities to collaborate and work efficiently with the team of SEO experts and content marketers. The digital marketer also needs to manage tasks in such a way that things get done on time, dividing tasks to other teams, keeping an eye on ongoing processes and updating the clients at the same time.
- Ability to Learn with Passion
The field of digital marketing is ever-evolving, and a digital marketer should always be open to learning new technologies, including the latest information, tech, and best practices. This can be done by attending conferences, building a network with other digital marketers, maintaining a track of upcoming marketing trends, taking relevant courses, and learning new technologies.
- Maintaining Relationship with Clients
A digital marketer is required to deal with both; other professionals as well as clients, which makes it crucial for them to maintain a relationship with all. The relationship can be built on trust, reliability, and dedication.
- Strategic and Analytical approach
To be successful in the digital marketing domain, an individual needs to have a strategic and analytical approach towards the client’s business. To achieve the set goals, the digital marketer needs to have the ability to analyze situations, data, and make the best of the opportunities to benefit the clients business.
- Advertising Expertise
A digital marketer should be well versed in paid social media marketing campaigns. Moreover, he/she should have in-depth knowledge of insights and reach of a live campaign on various social media channels.
Digital marketing requires certain traits that need to be kept up to carry out a successful digital marketing campaign. Successful digital marketers must possess the above-mentioned qualities to deliver the best to their clients.
There is some leading social media marketing software available in the market that is used by digital marketing experts to deliver the best services to their clients:
Ryzely offers unlimited accounts and infinite connections. This software is a unified platform that allows its users to post, connect, and manage their digital presence like a Pro. Ryzely is easy to use a social media management platform that connects with the audience by reaching out to them with engaging content.
Hootsuite is a social media management platform that lets you create smarter workflows, expand across your organization, and deliver demonstrable Rate of Interest.
Buffer is a social media management landscape that is widely trusted by brands, businesses, agencies, and individuals for engaging results on social media.
- Hubspot Marketing Hub
Hubspot Marketing Hub software helps clients to grow traffic, convert visitors, and run complete inbound marketing campaigns.
- Lithium Social Media Marketing
Lithium social media marketing software assists brands to connect with customers to create exceptional experiences.
PromoRepulic software delivers compelling content, rich in creativity and technology. This software utilizes a data-driven approach to make professional social media marketing effective for almost all sizes of businesses.
- Sprout Social
Sprout Social software and solutions assist its users to find, form, and deepen real connections with its consumers.
Agorapulse is the most accessible and affordable social media management tool that provides content and engagement with the brands and consumers.
- Zoho Social
Zoho Social is a complete unified social media management platform that manages multiple social media channels, schedules unlimited posts, monitors keywords, and collaborates with brands.
Rignite social media marketing software assists clients by increasing their followers, boosting engagement metrics, and escalating sales.
Digital Marketing is imperative for any business irrespective of its size and type. Small businesses can also get the best out of digital marketing campaigns in their limited budget if managed efficiently. Digital Marketing provides the power to companies to reach out to their target audience resulting in their overall growth.
As the Digital Marketing industry is growing by leaps and bounds, many start-ups have sprung up in this industry; you need to select a company that best suits your business requirements.
Some of the best digital marketing services in the USA are listed below:
SmartSites is one of the leading website design and digital marketing companies in the US that focuses on search engine marketing (SEO & PPC).
2. Lounge Lizard
Lounge Lizards is a Digital Marketing organization that provides practical digital marketing automation. The digital marketing solutions of this firm upscale leads and sales metrics.
Moburst is a full service global digital marketing agency that excels in driving sales to its client’s businesses. The company holds expertise in app optimization & marketing and delivers the most relevant services to its client’s businesses of all sizes.
4. Go Fish Digital
Go Fish Digital is a full-time digital marketing organization that holds its expertise in technical search engine optimization (SEO), creative link building campaigns, online reputation management (ORM), website design/development, influencer marketing, and much more.
5. Social Media 55
Social Media 55 helps its clients to rank their websites higher in the Google search results. This platform also authorizes its user’s profiles to be verified on Facebook and Instagram. They do so by providing a full-featured unique menu of options customized to their client’s budget and requirements.
ReVerb is a well established digital marketing organization in the USA that provides a complete set of marketing services for IT companies, hi-tech startups, ICO projects, and industrial enterprises. The company also offers technical content creation, email marketing, SEO, SMM, ICO promotion, design, video production, public speaking, and a lot more services.
Apptuitive is a digital marketing agency that collaborates with startup brands and supports them throughout to succeed. It ensures that their client’s app earns a primary position in the App Stores. The company lays strong emphasis on App Store Optimization (ASO) tactics as 70% of app downloads are organic.
Intensify is a digital marketing agency that provides excellent digital advertising, social media management, and eCommerce marketing solutions to its clients. The company has clients from various industries including apparel, beauty, fitness, law, CPG, and hospitality.
Courimo is a digital marketing agency that provides excelling PPC, SEM, social media & SEO services to businesses irrespective of their size. The company works on a customer-centric approach. Moreover, they combine innovative technologies and a passion to deliver excellent digital solutions.
10. Quantum IT Innovation
Quantum IT Innovation is a digital marketing agency that provides an efficient mobile app, web, and digital marketing services globally. The company provides propelling SEO, PPC campaign management, content marketing, app store optimization, and social media marketing services.
I have classified these companies based on their rate per hour, number of employees, year of establishment, and their location.
All the above-listed companies provide outstanding digital marketing services. You can select the one that best fits your requirements.