Q&A of Digital Marketing
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I will say yes, link building is vital for your business. But you need to understand correctly what link building is today? The definition of link building has changed over time. Let me share my experience.
We started link building for our website " www.openxcell.com " in 2011 to rank in Google and get organic leads.
Link building in 2011 was getting any relevant or non-relevant links from forums, public directories, and commenting. We use to have a list of thousands of directories and forum on which we use to add links. Speed and quantity matter more than quality and relevance. We use to have a team of 25-30 SEO guys working all night to add links for our website on the internet. We use to rank first on many service-oriented keys.
In 2014, the definition of link building changed. Google started penalizing the website for non-relevant links under search algorithm updates like Panda and Peniguin. With this change, we started removing all non-relevant links from the internet. The same workforce of SEO worked for contacting directories and forum owner to remove links.
In 2016, the definition of link building changed again. Google started giving preference to the website having high-quality links from popular sites. The popular website is strict about the quality of content on their website. Hence complete workforce of SEO link builders was replaced with high-quality content writers.
Link building is essential but with relevant and high-quality original content on popular websites.
Enhancing brand awareness among the target audience is the primary job of any business enterprise. You should have a solid 360-degree marketing plan to ace the game and win as many conversions as you can.
Yes, any marketing strategy or brand strategy is incomplete if it is not coupled with email marketing appropriately. There are many reasons behind it like:
· Email marketing sets the stage for the first contact with the prospect. It can be in the form of a welcome note and sent to establish the brand image of the company in the eyes of the target audience.
· It is the primary step to generate qualified leads, and then the sales team can take the hold and bring it to final conversion. Data such as open and click-through rates etc help a lot in this regard.
· Emails are call-to-action solutions for customers. For example, e-commerce emails are helpful for the customers to select goodies for the vacation season.
· Emails help with sincere brand recognition. When the right email tactics are used, they help to create a personality for your brand that displays in the emails that you create for your audience.
Email marketing is an effective and highly personalized way of connecting with your audience and making them aware of your products and brand.
But, how exactly can you build your brand using email marketing?
Here are a few email marketing software programs that can help you with developing effective techniques and procedures to make people aware of your brand, along with creating an identity that resonates with the audience.
ConstantContact:Constant Contact is one of the most recognized companies in the market that serves a large group of small businesses with their best email marketing services. The software comes with a 60-days trial package. It is a simple and easy-to-use software with multiple customizations and integrations. It offers two plans to choose from an email plan and email plus plan at discounted prices for the desired time.
GetResponse:GetResponse is a renowned online marketing platform, and it facilitates email marketing as a part of its marketing activities for its clients. It offers landing page creation and webinar solutions as an additional facility. The company holds a user-base of 350,000 and is an excellent fit for the mid-sized businesses. The service is available with a 30-day free trial facility.
Mailchimp:Mailchimp is an easy-to-use email marketing tool for bloggers and smaller websites. It is one of the leading email marketing providers and comes with a free plan. It facilitates sending 1 billion emails per day and is supported by advanced email marketing features. Other than the Free Plan, it also offers a Grow Plan and Pro Plan for its users.
ActiveCampaign:ActiveCampaign is also a perfect online marketing platform for all levels of users. It allows the users to send fewer emails but offers better results than its competitors. ActiveCampaign facilitates user segmenting, reaches users with SMS integrations, and sends SMS messages to your contacts. Temple editor associated with the system helps a lot in creating email campaigns.
MailerLite:MailerLite can be called as the newest tools among its competitors, but it is also simple to use. It is available in multiple languages and is best for beginners to use. It comes with an intuitive interface and sends emails pretty quickly. It is supported by some essential and flexible templates and super-advanced automation and analytics features.
Have a look at the comparison chart to know more in this regard.
Now, compare the above-listed products and select the best suitable email marketing product according to your business requirements.
SEO and social media marketing have now become a crucial process that helps brands to enhance their online branding and reach their target audience. Digital advertising creates a considerable positive impact on prospects when they are planning to buy something. I have curated the list of top digital marketing firms in India that can help your business achieve great success.
- Mandy Web Design
Mandy Web Design is one of the leading digital marketing organizations in India that builds unique, beautiful, and engaging projects for its clients. Apart from digital solutions, the company also provides excellent web and mobile solutions. Mandy web design is famous for providing SEO, branding, and marketing services throughout India.
- SEOFIED IT SERVICES PVT LTD
SEOFIED is a Google Certified Digital marketing agency that offers innovative web marketing solutions. The company provides full-service marketing services to mid & large sized companies worldwide. SEOFIED delivers a wide range of customized services comprising of custom web design, e-commerce, web app development, logo designing/branding, SEO, digital marketing, and web consulting.
- Webdesign Discovery
Webdesign discovery is an IT firm based in India that offers outstanding Web development & design and digital marketing services. The company provides high-end technology digital marketing services that aid their client’s business with progress. The company provides effective social media marketing and SEO solutions to businesses of all sizes.
- Webedesk SEO Services Pvt Ltd
Webedesk SEO Services Pvt Ltd is famous for its excellent SEO and web design services in India. The creative team at the company provides full-service marketing solutions to help its client’s business grow and expand globally.
- SAG IPL
SAG IPL is a certified digital marketing and SEO company, which assists its clients by providing them services and solutions precisely according to their requirements. The company primarily offers easy and efficient digital marketing services, which involves optimizing it from Search Engine perspective. SAG IPL implements the latest tools & technologies that ensures its clients to effectively promote their services/products more creatively and productively through the digital platform.
- Quick SEO Help
Quick SEO help is one of the most popular SMO & SEO companies based in India. The company provides social media management & advertising, PPC management, and SEO services and solutions. Quick SEO Help implements the most relevant social media marketing strategies to assist its client’s businesses to expand.
GeeksChip is a digital marketing company that provides efficient SEO, SEM, SMM, ORM, Web Designing, and Content marketing services to its clients. The marketing experts at the company communicate clearly with their clients to understand their requirements by carrying out an open and honest discussion. GeeksChip works with a vision to help its client’s business expand to new verticals.
Appfilip is a mobile app marketing organization that specializes in mobile app promotion. AppFillip offers app marketing solutions for iOS, Android, Windows platforms worldwide. The company comprises of Market Research Consultants working with a user-centric approach to escalate popularity and genuine downloads for its client’s app.
- Icecube Digital
Icecube Digital comprises of a team of creative, technical and experienced marketers. The company believes in delivering cutting edge solutions to its clients by meeting every marketing trend. The team of experts at Icecube Digital only takes up projects that they can fulfill with complete efficiency aiming towards customer satisfaction.
- Viha Digital Commerce Private Limited
Viha Digital Commerce is one of the leading full-service development, design, and marketing organizations based in India. Viha Digital provides online marketing services comprising of SEO, PPC & SMM. The company delivers highly-demanded, performance-oriented online marketing solutions for various industries. Moreover, the company offers value-added services at reasonable rates for Magento, PrestaShop, Shopify & WordPress development.
You can select the digital partner that best fits your requirements from the ones listed above.
Digital marketing in simple words to promote your brand or product or service by using digital platform. Today, each and every company is using digital platform to promote their product or service and to attract customers, engage them and convert those leads into customers.
Here are some digital marketing trends in 2019 which can be helpful to brands and companies to grow their business on digital platform.
1. Programmatic Advertising:
Programmatic advertising is constantly evolving. Programmatic advertising is buying digital advertising space where computer use data and decide which ads to buy and how much to pay for them.
Chatbots will continue to be an important part of digital marketing in 2019. A chatbot is an artificial intelligence (AI) software that can simulate a conversation (or a chat) with a user in natural language through messaging applications, websites, mobile apps or through the telephone.
3. Video Marketing:
Video marketing is a type of marketing strategy that uses videos to help companies reach, educate and entertain their target audience. Video marketing is one of the most important digital marketing trend today and for the next 5-7 years as well.
4. Social Media Stories:
Amongst the all social media sites, Snapchat was the first one to come up with the concept of “My Story” and later on Instagram, Facebook and Youtube added that in their format too. By using this strategy company and brands can constantly engage their customers with their daily updates.
5. Omni-Channel Marketing:
Omni channel marketing means to use multiple channels such as physical store, digital platform, applications or blogs to reach to the target audience and give them a multichannel experience.
In the current world where social media presence is one of the best ways for a business to stand out to reach a wider audience. It has become a necessity for any brand that wants to become an industry leader to connect with its potential and current customers. Some of the best social media management tools I have used are:
1. Hootsuite – One of the best social media management tool I have ever used. It provides me to manage all the social media profiles from one dashboard saving my lot of time. Moreover, I can manage 3 social media profiles for free.
2. Sendible – It streamlines the process of managing social media accounts from panning and collaboration to engagement and analytics. It provides a 30 days free trial and its plan starts from $29/month or $24/month if billed annually which stands out to be the best for Solopreneurs.
3. Agoraplus – It is a simple tool with which you can easily schedule your content, get reports and engage followers. It provides a 28 days free trial and its plan starts from $99/month or $89/month if billed annually which stands out to be the best for small business.
4. Sprout Social – It enables brands for all points of connection with their social audience. It provides a 30 days free trial and its plan starts from $99/month which stands out to be the best tool for professionals.
BusinessWire reported that over 83% of consumers trust the opinions and recommendations from their friends and family, whereas 66% of consumers check for online reviews from other consumers they found online. This highlights the importance of advocacy that affects the buying decisions to a greater extent.
All business owners want their marketing strategy to be simple, affordable, and effective, and one approach that hits on all these three elements is advocacy marketing.
Since 80% of buyers research online before making a buying decision, the ‘brand-advocates’ ensure that the shoppers get positive reviews about the brand. Sharing reviews do not accumulate any cost but make your previous customers viral their experience of excellent purchasing from your business.
I would like to share one of the real advocate marketing stories in this answer to make the readers know that efforts like this real payback for the betterment of a brand in the long run.
OpenXcell is among the top-rated web and app development company that is also known best for its outstanding customer support.
Recently, a client was looking at the company’s portfolio and checking if he can get a musical app build on one of the exact kind of templates. After a thorough conversation, Openxcell agreed, and he paid some amount as an advance.
After three days, he received the app details but was totally disappointed with the app template used, and some insertions are done without his permission. He made a note to customer care and reported directly to project managers associated with the project, and his concerns were addressed without delay. Within just two days, all the issues were resolved with the app and the client was also offered additional support as a gesture for consideration. Along with it, a hand-written note was also sent by our CSE in good faith.
The product did a fantastic job on all play stores, and the customer is happily advocating others about the brilliant work and exceptional customer relationship support he received at Openxcell Technolabs.
A sensible approach towards effective client management paved the way for a successful advocate marketing strategy for a business.
Mobile marketing is a part of a digital marketing strategy that is incorporated for structuring the promotional activity for cell phones, smartphones, tablets, and other handheld devices. Mobile Marketing encompasses several areas such as responsive designing template, mobile advertising, mobile analytics, mobile app creation and a lot more. Additionally, with the advancement of new technologies every other day, digital marketers must stay updated and include those technologies into the marketing strategy.
These commonly used Mobile Marketing tools mentioned below will help you to leverage the right mobile marketing strategy for your campaign.
Buffer is explicitly designed to help you manage your varied social accounts on a single platform. This tool enables its users to schedule text posts, image posts, and other media posts on multiple social media platforms such as Facebook, Instagram, and Twitter. Moreover, it also provides comprehensive analytics reports.
Pricing Structure: With Buffer, users get to select a plan as per their requirements. The pricing of each plan/project is done as per the features offered and its usability.
- Free plan
- $10 per month
- $99 per month
- $199 per month
- $399 per month
2. AdMob by GOOGLE
AdMob is a Google company for mobile app marketing services. The tool basically helps you monetize your app by targeting the right audience with in-app advertising. AdMob also offers comprehensive analytics that helps the entrepreneur in monitoring their ad’s performances.
Pricing Structure: The pricing structure of AdMob varies. It depends on parameters like country, type of ad and the specific industry of the ad.
Standard Rates: Ranging from $0.5 to $3 per 1000 impressions
Boostfy is an Artificial Intelligence tool for Instagram that follows accounts and likes posts based on hashtags used in posts. This tool also helps connects different people of the same industry; this feature could be beneficial to forge partnerships.
- Begins with seven days of a free trial
- Lifetime plan: $200
GetResponse is a tool that is explicitly designed for planning marketing strategies. These strategies revolve around responses depending on user actions. For instance, when a user abandons the cart, an e-mail will be automatically directed towards you. GetResponse can track different data flowing in and out of your website. Additionally, the app also enables its users to edit responses and even send personalized messages.
Pricing Structure: GetResponse provides mainly three monthly plans for users with different requirements.
SEMrush is a browser extension that is primarily an SEO tool. This tool provides information about website audit, traffic details, lead generation, keywords, and other SEO related data.
SEMRush offers three different monthly plans:
Pro: $99.95 per month
Guru: $199.95 per month
Business: $399.95 per month
SlickText tool is explicitly designed to send text messages as a part of mobile marketing to your loyal and potential customers. This tool authorizes you to set a keyword, thereby allowing your users to subscribe. These users are further added to the messaging list where all the marketing text messages are directed.
Pricing varies according to the texts per month and the reserved keyword statistics. The plans are ranging from free per month to $139 per month
- Free to $139 per month
Localytics is a mobile marketing app that forges stronger user experiences and upscales its client’s engagement rate. This app provides all the relevant information about its client’s audience. The data thus collected helps the clients get a broad perspective on how to target their audience with marketing strategies. Localytics utilizes messaging and notifications as a means to engage with their audience.
Pricing Structure: The basic pricing structure helps target only a specific group of users. You can go for the updated version if you need to add the number of users to be monitored.
Basic: $200 per month
Updated: $1200 per month
Kiip is a mobile marketing app that helps its client’s business to strengthen its bonds with its customers by setting up a rewards program for its client’s audience. This tool can be a perfect partner to your mobile app as it supports all the tasks taking place while using the app.
Pricing Structure: $0.25 to $3 per interaction
9. Banana Splash
Banana Splash is a mobile marketing tool that helps boosts lead metrics and overall sales. The initiation process requires you to start by typing in the URL of your site and other details. In the following steps, you need to click "splash", which will open up any call-to-action. You can start designing this call-to-action and select a location for it on your site. Banana Splash provides real-time results for the site owner, along with real-time experience for your audience.
Pricing Structure: The complete plan for this tool with different features for small companies rounds about to $79 per month.
10. Facebook Mobile Ads
Facebook Mobile Ads is a mobile marketing tool that comes with a built-in ad creator and manager on Facebook. Facebook Ads can bring you increased client engagement since a lot of people are actively using this platform. This tool exhibits a variety of ads, and some of them are explained below:
- A sponsored page ad which can be used to get increased engagement from users.
- A promoted post that is targeted only to page's followers.
- The mobile app installs an ad that is perfect if you need more conversion rates from the app.
The cost of each ad is determined by the runtime of the ad and the number of targeted audiences. A perfect quotation for Facebook ads does not exist as the prices vary according to the user’s requirements.
All the tools mentioned above are most commonly used while planning mobile marketing strategies. If you want to implement mobile marketing for your business, you can leverage any of the tools mentioned above. Picking the right tool will make your marketing journey smooth and easy. OpenXcell Technolabs implements a majority of these tools for mobile app marketing.
Digital marketing career requires a professional to be efficient in traditional marketing, web design, SEO, social media marketing, content writing, and a lot more. A successful digital marketer has some specific traits that help them have a productive career in the field of digital marketing.
- The Ability to Initiate a Project Individually
A successful digital marketer must be active and willing to take up projects and execute them on their own.
- Accepting Challenges
A digital marketer should always be willing to take new challenges to execute a project that best fits their client’s requirements. It is vital that he/she has out-of-the-box thinking and looks at things from a different perspective.
- Possessing Flexible and Adaptive Nature
Flexibility and Adaptability are crucial traits in the career of a digital marketer. The success of a digital marketer depends on his/her skills to adopt new technologies and update their knowledge and implement it as per the client’s requirements. They also need to be updated with upcoming trends and technologies and keep up with industry standards.
- To Upscale Businesses to a New Tangent
The primary job of a digital marketer is to assist businesses to gain exposure, generate new leads, build their brands, & increase sales and conversion stats.
- Communication Skills
The job of a digital marketer is to grasp the client’s information and present it to the world in a manner that’s not only clear and concise but also exciting and relevant.
- Management Abilities
Digital marketing is a team effort that requires an individual to possess the abilities to collaborate and work efficiently with the team of SEO experts and content marketers. The digital marketer also needs to manage tasks in such a way that things get done on time, dividing tasks to other teams, keeping an eye on ongoing processes and updating the clients at the same time.
- Ability to Learn with Passion
The field of digital marketing is ever-evolving, and a digital marketer should always be open to learning new technologies, including the latest information, tech, and best practices. This can be done by attending conferences, building a network with other digital marketers, maintaining a track of upcoming marketing trends, taking relevant courses, and learning new technologies.
- Maintaining Relationship with Clients
A digital marketer is required to deal with both; other professionals as well as clients, which makes it crucial for them to maintain a relationship with all. The relationship can be built on trust, reliability, and dedication.
- Strategic and Analytical approach
To be successful in the digital marketing domain, an individual needs to have a strategic and analytical approach towards the client’s business. To achieve the set goals, the digital marketer needs to have the ability to analyze situations, data, and make the best of the opportunities to benefit the clients business.
- Advertising Expertise
A digital marketer should be well versed in paid social media marketing campaigns. Moreover, he/she should have in-depth knowledge of insights and reach of a live campaign on various social media channels.
Digital marketing requires certain traits that need to be kept up to carry out a successful digital marketing campaign. Successful digital marketers must possess the above-mentioned qualities to deliver the best to their clients.
There is some leading social media marketing software available in the market that is used by digital marketing experts to deliver the best services to their clients:
Ryzely offers unlimited accounts and infinite connections. This software is a unified platform that allows its users to post, connect, and manage their digital presence like a Pro. Ryzely is easy to use a social media management platform that connects with the audience by reaching out to them with engaging content.
Hootsuite is a social media management platform that lets you create smarter workflows, expand across your organization, and deliver demonstrable Rate of Interest.
Buffer is a social media management landscape that is widely trusted by brands, businesses, agencies, and individuals for engaging results on social media.
- Hubspot Marketing Hub
Hubspot Marketing Hub software helps clients to grow traffic, convert visitors, and run complete inbound marketing campaigns.
- Lithium Social Media Marketing
Lithium social media marketing software assists brands to connect with customers to create exceptional experiences.
PromoRepulic software delivers compelling content, rich in creativity and technology. This software utilizes a data-driven approach to make professional social media marketing effective for almost all sizes of businesses.
- Sprout Social
Sprout Social software and solutions assist its users to find, form, and deepen real connections with its consumers.
Agorapulse is the most accessible and affordable social media management tool that provides content and engagement with the brands and consumers.
- Zoho Social
Zoho Social is a complete unified social media management platform that manages multiple social media channels, schedules unlimited posts, monitors keywords, and collaborates with brands.
Rignite social media marketing software assists clients by increasing their followers, boosting engagement metrics, and escalating sales.
Digital Marketing is imperative for any business irrespective of its size and type. Small businesses can also get the best out of digital marketing campaigns in their limited budget if managed efficiently. Digital Marketing provides the power to companies to reach out to their target audience resulting in their overall growth.
As the Digital Marketing industry is growing by leaps and bounds, many start-ups have sprung up in this industry; you need to select a company that best suits your business requirements.
Some of the best digital marketing services in the USA are listed below:
SmartSites is one of the leading website design and digital marketing companies in the US that focuses on search engine marketing (SEO & PPC).
2. Lounge Lizard
Lounge Lizards is a Digital Marketing organization that provides practical digital marketing automation. The digital marketing solutions of this firm upscale leads and sales metrics.
Moburst is a full service global digital marketing agency that excels in driving sales to its client’s businesses. The company holds expertise in app optimization & marketing and delivers the most relevant services to its client’s businesses of all sizes.
4. Go Fish Digital
Go Fish Digital is a full-time digital marketing organization that holds its expertise in technical search engine optimization (SEO), creative link building campaigns, online reputation management (ORM), website design/development, influencer marketing, and much more.
5. Social Media 55
Social Media 55 helps its clients to rank their websites higher in the Google search results. This platform also authorizes its user’s profiles to be verified on Facebook and Instagram. They do so by providing a full-featured unique menu of options customized to their client’s budget and requirements.
ReVerb is a well established digital marketing organization in the USA that provides a complete set of marketing services for IT companies, hi-tech startups, ICO projects, and industrial enterprises. The company also offers technical content creation, email marketing, SEO, SMM, ICO promotion, design, video production, public speaking, and a lot more services.
Apptuitive is a digital marketing agency that collaborates with startup brands and supports them throughout to succeed. It ensures that their client’s app earns a primary position in the App Stores. The company lays strong emphasis on App Store Optimization (ASO) tactics as 70% of app downloads are organic.
Intensify is a digital marketing agency that provides excellent digital advertising, social media management, and eCommerce marketing solutions to its clients. The company has clients from various industries including apparel, beauty, fitness, law, CPG, and hospitality.
Courimo is a digital marketing agency that provides excelling PPC, SEM, social media & SEO services to businesses irrespective of their size. The company works on a customer-centric approach. Moreover, they combine innovative technologies and a passion to deliver excellent digital solutions.
10. Quantum IT Innovation
Quantum IT Innovation is a digital marketing agency that provides an efficient mobile app, web, and digital marketing services globally. The company provides propelling SEO, PPC campaign management, content marketing, app store optimization, and social media marketing services.
I have classified these companies based on their rate per hour, number of employees, year of establishment, and their location.
All the above-listed companies provide outstanding digital marketing services. You can select the one that best fits your requirements.
The asset of every business is their audience. So, the ultimate aim of any business firm is to reach to maximum audience. The most common form of marketing which prevails now is digital marketing. With the emergence of digital marketing , traditional marketing has been completely outdated. As internet plays a very important role in everyone day to day life, the concept of marketing changed completely. The most common form of digital marketing which actively preavail today is the Content Marketing . Content marketing as the name implies gives maximum importance to the contents being shared. It is from the contents the audience receive an over all impact of the firm.
Features of Content marketing :
- It is a strategic approach.
- Meet the requirements of the customers.
- Use words which can easily be intearcted with the customers.
- Concentrate on core customers.
- Ultimate goal is the profit of the organization.
The content which we deliver must be attractive such that it should provoke more and more people to read it. As a result of which it will reach to more and more people. That is what marketing aims ultimately. At the same time the content should be eye-catchy and less complicated. All these are very important to be considered while content marketing as its scope is very high.