Q&A of SEO
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SEO has proved its significance in all areas of businesses on this planet. Big or small, any business can benefit using exceptional search engine marketing and optimization techniques to generate excellent revenues, attain goodwill, and get a steady position in the market. The only thing one needs to be sure of is – ‘not to fool Google so that your business doesn’t punish you in return.’
Generally, start-ups and small business owners take search engine marketing casually. They even don’t realize how their small-term marketing goals have become an outcome of their cheap marketing and promotional tactics that could hardly take their business to rise further. And when they come to know, it is already very late.
On the other hand, appropriate SEO practices can get a lot of benefits. How investing in SEO can reap enormous benefits and advantages to the small business are what we are going to check further in this post.
· SEO improves your website and lets you create a better and user-friendly platform for the visitors.
· It will let you find new customers and help you in growing.
· It will let you explore new markets.
· It will help you with improving your business’s conversion rates.
· It generates awareness through enhanced rankings.
· It helps in building a dedicated fan base involving email marketing
· SEO makes you stay-in-sync with the latest developments in the market and technology.
· It bypasses competition and paves a straight way for you to develop.
· It makes you open around-the-clock business, i.e., 24x7.
· It is perfect for social media marketing.
Now, here is a secret of implementing a promising SEO strategy to benefit your business.
Create an SEO-friendly website. Stress over implementing best on-page optimization techniques. As per a Google survey, businesses using the web for their marketing and promotion activities grow 40% faster than those who don’t.
Design and implement a digital marketing strategy. Consider the money spent on SEO as an investment and not a cost. You
Either hire an SEO company to work for you or learn how to do SEO yourself.
SEO is vital for businesses competing online, and it always worth all the companies investing in it. It gives lasting results, especially when you are a budding business.
For business owners, this is no less than jumping from the frying pan to fire. It is becoming more and more difficult for them to list their website on Google’s first page.
Currently, skilled SEO experts or agencies who can rapidly maneuver their strategies according to Google’s ever-evolving updates are the real game-changer.
But sometimes, while looking for the best SEO professionals or agencies, the client becomes a victim to phony agencies. They deceive them with false promises and unrealistic results. Ultimately, picking up the wrong SEO service that leads to a series of catastrophic events.
Pet-Peeves of SEO hiring
The irony is that most business owners are aware of the above issue, but as instructed by the hired SEO company or professional, the business owner holds his nerves for 3-4 months to see the expected result. That means, if they get a positive outcome, it is ok, but if not, then who is to be blamed?
After 3-4 months, they can hardly do anything to recover the money they invested in SEO. So, here we analyze the traits of the best SEO company the business owners should look into before and after hiring, also a list of some best-advanced SEO companies in India for outsourcing.
How to choose the best-advanced SEO companies
(Image source: Pinterest)
So how to choose the best-advanced SEO companies for your business?
Here are some well-researched tips.
- Check ratings on popular review sites
- Take a look at their portfolio and see what they’ve done for other customers or even go through their case-studies
- Follow them on social media sites to know their subject matter expertise
- Check if they offer any demo like free website audit or share initial keyword and competitive research
- Take a tour of an SEO agency and meet the team members
- Do not fall prey to these enticing words- overnight rankings, X amount of backlinks, doubled traffic, instant leads, etc.
- Ask for deliverables- Within a few weeks of hiring, the client should ask for an SEO audit of their site, site’s link profile, optimized content on the website, etc.
- No suggestions- It is a red flag if they don’t give recommendations or ask you anything (list of target keywords, past audits/penalties/work, tool access,etc.)
- Manual Penalty: Again, a red flag if you are slammed with a manual penalty within one or two months of hiring the SEO agency
- Drop-in ranking or traffic: Keep an eye on your traffic and website rankings. If it declines then you need to re-look on the agency working model
- Ranking for the wrong keywords: It is a sign of lousy SEO practice if you are not receiving traffic from previously high ranking (targeted) keywords, but from other keywords
- Linkbacks from spammy sites: Be cautious, if the backlink is coming from an irrelevant site
- Optimized anchor text from linkbacks: Used a lot of optimized anchors
- White hat SEO: See that they practice white hat SEO. Though black hat SEO is not illegal, it violates webmaster guidelines. Remember, in SEO, short-cuts always create trouble.
List of best-advanced SEO companies in India for outsourcing
PageTraffic offers top-notch solutions for SEO and digital marketing. Page-traffic helps small as well as large businesses to drive more traffic, grow their business, and establish their dominance.
Having more than 14+ years of experience in the field of IT, CIS has the right expertise to help the client with SEO services.CIS offers exceptional digital experiences via wide-ranging software solutions and services that improve the overall organizational efficiency
The company had helped over 80 companies to increase consumer loyalty and find new customers online. They are well versed in the PPC campaigns, social media marketing, and overall SEO techniques.
Mandy web design has a passionate team of professionals who take a multifaceted approach to meet client's requirements. They employ advanced SEO strategies for better local traffic & increased ROI.
SEOFIED is a global digital marketing and web consulting company. Also, in India, they render their full-fledged services and offer cutting-edge digital marketing and SEO solutions. It serves over 500+ clients worldwide.
The company provides customized solutions for digital marketing that suit the client’s needs. Located in Mumbai with branches scattered around the world, the company takes a layered approach to improve the website’s search engine ranking.
It is the most awarded & best SEO Company in India with CMMI Level 3 accreditation.They follow proven techniques to yield the best SEO result to their clients. They have designed value packages to suit the budget and needs of every kind of business.
Their professional SEO experts ensure that they implement all the latest off-page and on-page SEO tactics so that your website reaches the target audience as much as possible.
GeekChip is honed to deliver the power-packed, top-rated, and value-added ranking optimization services to rise business on Google page or any search engine page. They build their strategy around intense keyword research and competitor analysis.
In a very short period, Webleonz has built an admired clientele of more than 755 clients for their IT services. They have a 97% client retention rate and believe in maintaining 100% transparency between them and customers. Their SEO packages prices are reasonably priced.
Every brand in the digital world is continuously trying to outrank its competitors in the search engines and acquire the #1 position for the variety of products and services it offers.
We all try to figure out the algorithms that search engines follow to get ahead of the companies or businesses in our parallel industry. Finding how your domain performs on the search engine ranking parameters based on certain metrics can help you figure out the necessary things in this regard. And guess what, Domain Authority is one such metric that depicts a website’s authenticity, relevance, and quality according to search engines.
The popular SEO SaaS MOZ initially brought about the term Domain Authority or DA to most convincingly predict the ranking ability of a website along with knowing how competitively it performs in the search engines with your competitors in the niche.
The Domain Authority score ranges between 0 and 100, where a higher DA represents higher chances of ranking on SERPs. Lower DA represents low ranking and possible loss of traffic. The average domain authority counts between 40 and 50.
How long it takes to get a satisfactory domain authority for your website?
This is a tricky question.
Obtaining satisfactory domain authority for your website totally depends upon the amount of time you are putting in every day to get the links from reputed sources, publishing quality content, and promoting your brand on social platforms.
It may take 2 to 3 years with a lot of work to acquire the DA between 0 and 30, but can also be possible within a year if your on-site work is absolutely perfect and you are putting in regular and promising SEO efforts for your website.
How to restore the DA of your website?
When 20% of the SEO success of your website depends upon its domain authority, you cannot ignore it. If you have lost the good DA percentage, you can still make some efforts and get back on track. Now, I am going to tell you how you can restore the domain authority of your website for long-term benefits.
#1. Choose the right domain name.
#2. Optimize the on-page content of your website.
#3. Create linkable content.
#4. Improve the internal linking structure of your website.
#5. Remove harmful and toxic links.
#6. Make your site mobile-friendly.
#7. Become an authority within your niche.
#8. Increase the page-loading speed of your website.
#9. Promote website content using social media.
For several reasons, obtaining Domain Authority for your website is important. It makes you identify the overall performance of your website along with understanding where you stand in the competition in the market.
So, get ready with the required checklist for your website and improve it well.
You should believe in using organic content. Real contents are just like the boosters to grab the attention of your audience. Reader-oriented articles, blogs, images, audios, and videos are always loved and encouraged by genuine users. You can put them up on your regularly published blogs and set them up for digital advertising and affiliate deals. You can use internal links to your website to guide your visitors to more relevant content and keep them engaged. According to Hubspot, this highly recommended process is known best as ‘Topic Clustering.’
Always remember that quality contents still resonate with your ideal buyers. Check with PPC and other advertising-cum-finance-generating stuff. It actually seems optimizing your site for your readers that will automatically please the search engines.
Pay attention to the details while working on content. When you have already decided to plug into the blogosphere, it would always benefit you to use the long-tail keywords for better ranking. If you write on Quora or any other similar platform, you should always provide real, valuable, and tangible insight into your expert area. Note that you do not need to target every-SEO related keyword. Instead, you should own a sphere of influence for a specific niche topic.
An optimized blog post or a web page is always supported by three key ingredients - Meta Title, URL, and Description. Other than all the on-page SEO factors, metadata, and meta descriptions tell Google exactly what you are talking about your website or blog. So, it is always better to use SEO plugins or tools to optimize your web pages and blogs.
Google values if there are any incoming links to your site from any trustworthy site. Hence, it is always better to have more inbound links to your website to rank higher. However, here you should avoid getting associated with the spam links arriving from the low-reputation sites.
When you are in the completion, you should know and implement the strategy of blowing your own trumpet. Include links of your Facebook, Twitter, LinkedIn, StumbleUpon accounts to your website. It will hint the Google that the content uploaded on these of your profiles is relevant, useful, and engaging. Also, using social media sites will bring your name and web address out on the internet and increase your customer base.
Use Google Analytics or something similar to it to track your website and blog visitors. It will help in increasing the organic traffic to your website and blog. It will tell you which source and what keywords are bringing your relevant traffic that will further help you to fine-tune to your content.
Ultimately, the key to receive organic traffic to your website and set it up higher on the search engine is to give what your customers want. It should actually be quality advice, the right information, and in-depth knowledge and insight about the relevant topic.
The most crucial factor while setting up an online business is SEO. A large number of business owners are now looking for SEO services to get their site good engagement and rank on SERPs. The businesses can implement SEO techniques to upscale the clicks to a website and help it align with the search engine's results surface.
Millions of websites are getting registered every other day, which is enhancing the competition amongst them to rank on the top of SERPs. This competition has resulted in many businesses to seek SEO advice from experts.
The following questions should be asked before hiring a blended SEO agency:
1. ARE THEY PAYING ATTENTION TO WHAT IS BEING SAID?
This is the best way to understand the key points and objectives that require to be the focus of your engagement.
2. CAN THEY PROVIDE THE RIGHT MIX OF SERVICES AS REQUIRED?
Their skillset should address all of the company's prime objectives, assist with the company's internal resources, and deliver results according to the requirements.
3. CAN THEY EFFORTLESSLY DEMONSTRATE ROI?
They must be able to clearly define how their SEO services will affect your business's bottom line and how it will create a metrics path from online behavior patterns to KPI production and profit.
4. ARE THEY ABLE TO DELIVER CLEAR KPI REPORTING?
An SEO agency should provide its customers with acquisition cost along with its KPI value and accurately predict the volume of KPI acquisition with time.
5. DO THEY UNDERSTAND THE USE OF METRICS TO ESTIMATE MARKET POTENTIAL FOR A BRAND?
Key metrics comprise brand reach, competitor’s strength, audience segmentation, and brand loyalty among others.
6. ARE THEY GOOD WITH ANALYTICS?
Every SEO company should be good with analytic reasoning and provide the company with a portfolio of well-designed reports displaying progress towards objectives and highlighting the crucial points.
7. HOW STRONG IS THEIR REPORTING INFRASTRUCTURE?
The SEO agency should have enough knowledge of blending data from CRM and other sources. It should also have a flexible report design that displays end-to-end views of your business data and integrates smoothly with your website, social media channels, & search engine metrics.
8. DO THEY HAVE ROBUST BUSINESS AND MARKETING SKILLS?
Since SEO comprises advisory services; these are basic requirements when looking for a blended SEO agency.
9. DOES THEIR RESEARCH DIRECTS ON YOUR TARGET AUDIENCE?
The SEO agency should be capable of revealing the channels and media types used by your audience and effectively use them to deliver your brand to the people that are most interested in engaging with your business.
10. DO THEY UNDERSTAND YOUR UNIQUE BRAND PROPOSITION?
It is essential to develop successful content strategies and audience messaging that adds value to a brand.
11. HOW GOOD ARE THEIR TECHNICAL SKILLS?
The best SEO agencies can create their own tools for collecting data and managing complex data sets to provide unique insights into your business market, competitors, and audience’s requirements.
12. HAVE THEY DEVELOPED A DIGITAL STRATEGY BEFORE THAT CAN HELP EFFICIENTLY ACQUIRES MARKET SHARE FOR YOUR BRAND?
A misaligned strategy can waste a precious marketing budget by missing the ideal opportunities for your brand. A good SEO company identifies market trends, understands competitor’s offerings, monitors changes in audience’s interest patterns, and delivers early notice of market threats and alternative offerings.
13. HAVE THEY DISCUSSED THE BENEFITS OF A BRAND FROM PROFESSIONAL PR SERVICES?
The right SEO agency identifies the requirement of PR services at the right time. They can closely align with a PR firm to recommend messages that work with your brand values, and that will gain the trust and loyalty of your audience.
14. DO THEY HOLD EXPERTISE IN TECHNICAL AND OFF-SITE SEO?
Technical knowledge deals with schema tagging, transfer volume, page speed, mobile responsiveness, crawling issues, image optimization, error correction, and various other aspects. The Off-Site SEO deals with the website's full online context.
15. ARE THEY WELL-VERSED WITH LOCAL SEO?
Loca SEO involves accurately tagging a site and managing its external resources and directories to optimize for 'near me' searches.
To hire the right SEO partner, the questions mentioned above must be asked.
SEO is an incredibly fast-paced dynamic industry. Even though the fundamental principle of it is to make the website easy to find and browse, the tactics to make it happen often change dramatically.
So what are the SEO trends to look at in 2020?
1. Voice Search Optimization
Now, with the help of such mobile assistants as Siri or Google Assistant people simply need to talk to their device to find the required information. Besides mobile voice command features, it makes sense to pay close attention to the popularity of Amazon Echo, Samsung Smart TV, Voice Pod and other home assistance devices. So most certainly it makes sense to have a voice search optimized website to gain those clients as well.
The main difference in voice search optimization is that people are using a microphone and not typing their search requests. Since people are speaking, their tone of voice most likely becomes more conversational and targeted. That means that the search engines must do a lot of work to source the relevant information, making short and choppy keywords irrelevant.
2. Technical SEO and UI/UX Factors
Any professional SEO company will tell you that to rank your website as top 5, the search engines will consider how friendly your website’s UI/UX. Here are the basic principles of good-for-the-SEO design:
- Post only related to the content keywords. Piled up random keywords can cause slow loading speed, page errors and, as a result, high bounce rate.
- Optimize the page engagement rate by optimizing its structure. Thoughtful and engaging content placement can motivate visitors to stay longer on your page and, as a consequence, start developing loyalty to your brand.
- Make sure your website’s headings are engaging to the reader. The headings need to motivate the reader to discover the content further.
- Create simple intuitive website navigation and include a search bar. Your website visitors should easily find the information they are looking for.
3. Mobile Indexing
In 2018, Google revealed that more than half of website traffic in the US was coming from mobile devices. It was a game-changer both for SEO and local SEO practices. So this data forced Google to implement the Mobile-First Index, a technology that makes sure that the search engine primarily focuses on mobile search data when it comes to indexing and ranking the websites. In simple words, if your page is not optimized for mobile, you are sacrificing both desktop and mobile rankings.
4. Ethical Link Building
Focus on providing expertise and value rather than simply advertising your services. Make sure that whatever link you include helps hold users’ attention for longer and is related to the context of your content.
5. Website Security
Make sure your user never gets a “Not secure” warning on your website and put all your efforts into making your website as trustworthy as possible. Implement an HTTPS as Google provides those with a minor SEO boost as well. And if you are collecting any data upon your user browsing, always add a disclaimer regarding that.
6. High-quality content
The user wants to read high-quality content that will eventually help him to solve whatever problem he has. People are typing their questions in a search bar and want you to answer them. And to satisfy these needs, your content must be easy to research and be logically structured as well. And in general, thoughtfully structuring your content is an example of an affordable SEO practice.
Take the latest SEO trends into account when developing your website. Make sure your programmers are acknowledged how to write generally SEO-optimized source code and pay close attention to local SEO rules.
8. Featured Snippets
Featured snippet stands for the first organic result appearing on the search page. To make it there, your content needs to provide clear answers to your target audience’s potential questions. Just FYI, 54.68% of all Google clicks happen from Featured Snippets! And the great thing about it is that featured snippets allow you to generate a lot of organic traffic even if your website doesn’t appear at the top of Google search.
9. Artificial Intelligence
In 2020, high-quality SEO services have to take into account Google’s trending technologies. And AI is currently Google’s biggest point of interest. Google uses artificial intelligence to source better search results to its users – all of the other trends above are checked upon by the AI technology which is way smarter than any human professional could be and you shouldn’t underestimate it. It’s always on guard of your website delivering quality content.
There is much more to SEO services than the trends above. Search Engine Optimization is rather a practice you have to adopt than a one-time solution. Therefore, we highly recommend either hiring an SEO agency or an SEO specialist to make sure your website is easily found in search results.
The latest discoveries and technological advancements have changed the rules of brand promotion. SEO is one such technique that helps to keep the excellent quality content on the top pages of search engines. The keywords, metatags, headings, and similar other features collectively help in ranking a page. This process becomes tedious at times, and these multiple manually repeating tasks cut downtime of SEO-specialists. Usage of automation tools and software enable SEO experts to reduce possible human errors.
Importance of SEO Automation Tools
One of the best advantages of automation tools is the ability to enhance business profitability in less time. To begin with, the very first step in optimization is the evaluation of the quality of a website and the minimization of technical errors for any project. This can be sustained if there is a lot of content for promotion. Hence, automation tools could be of great help in the effective optimization and development of a site.
Competitor analysis is an excellent technique to derive essential information by keeping an eye on what strategies the competitors are implementing. The marketing company can save a lot of their time through such efficient analysis. Implementing relevant SEO tools takes a brand closer to saving time and mitigation of efforts.
However, the SEO automation tools only support in automatic or semi-automatic mode. A machine cannot perform core functionalities such as research and development.
Hence, SEO tools help with specific tasks and can be helpful in processes such as:
• Compilation of semantic core
• Technical audit
• Analysis of competitors
• Setting goals and project management
• Reporting to clients
Some of the best SEO Automation tools are listed below:
1. SE Ranking
The initial stages of website promotion are the compilation of the semantic core and clustering. The website's performance quality depends on the number of visitors on the site and their compliance with the brand's target audience and conversion rate. SE Ranking processes 10,000 requests in 10 minutes, thereby saving time on selecting keys for groups of applications. This tool also analyzes the growth of the competitor's reference profile by understanding its external promotion strategy. The automated SEO process delivers answers in the form of a complete picture of the progress and the dynamics of the search changes.
2. Traffic Booster
Traffic Booster SEO automation tool is the best option for PPC ads. The specific algorithm of this tool estimates website users and analyzes a short application form for creating ads for eCommerce companies. TRaffic booster also automates processes such as pointing out a brand target audience, selection of relevant keywords, finding the most effective tactics for marketing a brand. The SEO content software optimizes campaigns to drive more sales at an affordable price..
3. RIO SEO
RIO SEO is an excellent tool specifically for digital brands to get clients. RIO SEO helps to integrate efficient automatic SEO recommendations to websites. All the optimized data is displayed on a dashboard, which users can fill with tasks. RIO SEO is a bit costly but perfect for social nets, brand promotion, and interaction.
Find email addresses in seconds • Hunter (Email Hunter) is a hunter for relevant email addresses, which are related to a website. One of the best advantages of this tool is the availability of 100 requests per month. Find email addresses in seconds • Hunter (Email Hunter) supports sales as it speeds up sales several times.
SERProbot is a rank checking automated SEO tool that enables its users to understand their website ranking position efficiently. This tool performs various actions such as content improvement, domain, or list of keywords, and analyzes its ranking. Moreover, the competitor's rankings can be analyzed with SERProbot.
Hence the points mentioned above prove that it can be a good measure to implement SEO automation tools in marketing strategy. These tools make it easier for an organization to drive better results and promote a brand, along with saving time and money.
If I need to say about the Best SEO Agency in Gurgaon, I would recommend SEO tech Experts. This company was established in 2009 by Sachin Gupta. It's been 11 years and the company is growing day by day. Not only in India, but SEO Tech Experts also have numerous International clients as well.
I got to know about this company in 2014 only when I availed of the SEO services for one of my friends. SEO tech Experts offered the right quotation with perfect SEO services. Within 3 months, My friend is able to generate queries from the cities which they have targeted for promotion such s Gurgaon, Faridabad, Delhi etc.
The Services offered by SEO Tech Experts are:-
- Website Designing & Development
- Website Maintenance
- Search Engine Optimization
- Social Media Optimization
- Google Adwords
- Online Reputation Management
- Branding Promotion
- E-Commerce Solutions
SEO Tech Experts have a team of 100+ in-house professionals and freelancers working in several domain to deliver the desrious results to the clients.
They can be contacted in Gurgaon at 9871280005.
Search Engine rankings totally depend upon the merits of your website. It looks more like a popularity contest, but yes, it is correct that the website that is more popular on the search engines, it will rank higher as per certain norms.
Off-page SEO has the capacity to bolstering the digital reputation and authority of your website utilizing validated placements and backlinks across the web. With the first search engine Archie to the latest version of the most acclaimed search engine Google, there has been a lot of changes in the algorithms and methods of indexing and ranking websites. Jaggers update, Panda, Penguin, and Big Daddy’s update are the examples of some of the significant updates brought by the Google SE to inform website-owners how their site should behave as per the latest algorithms and indexing requirements. Hence, every new update brings some changes and due to constant changes and market-specific alterations, off-page SEO has also changed to much extent.
Earlier, manual things were in much usage as conventional methods of website promotion. Placing site URLs all through the link and web directories was much in trend. However, it was a long and time taking trick, but was also understood as the most suitable method of website promotion at that time. Posting links to bookmarking sites was also a trend back then and a few bookmarking sites like Digg, Reddit, StumbleUpon, benefitted a lot. It was a quick listing norm where you just have to post the things and get it live instantly.
I think from there itself people become crazy for instant listings. The need either to eliminate the time-taking efforts and get quick results or to find the improved methods of getting good ranking on search engines turned the entire face of off-page SEO today.
The link exchange activities have also been altered in some way. All open link-buying practices are restricted today and website owners can only invite new links to their page either though contextual exchange or 2-way/3-way link exchange. Video marketing practices, influencer marketing and many user-oriented channels introduced for reputation & brand management and all users use social media marketing explicitly.
Content is still the king. In fact, it is still given importance by all search engine marketing and promotion sources. Users of this generation are less-patient, confident and always strive to get something new, original and interesting. Hence, webmasters and promoters always have to find new ways to promote their products, services and websites to their destined user-base.
Hence, SEO is changed a lot over the years and will keep on changing until the market is online and businesses and websites are competing over the Internet.
I would say there are quite a few things to consider here. SEO is a complex process, so it depends on what are the main goals of the business, the short-term, and the long-term strategy.
Think outside of the web site's context and take care of some of the SEO basics
- If you are a local business, one of the most important steps you can take is to claim your free Google My Business profile and work on optimizing it by choosing the correct business category, products, services, photos of your business. Go through each section in detail because having a solid GMB profile sends a strong local ranking signal to Google.
- Consider claiming and optimizing your Bing Places account also. The good thing is, once you have your GMB setup, you should be able to synchronize your Bing Places listing with your GMB listing.
- List your website in all local and business directories. Get your name address and phone number listed in reputable online directories. If you've had your website for a while, It is best practice to do a full citation audit. I wrote a short article a while back on why a full citation audit is essential.
- Create a social media profile page for your business. Depending on the nature of your business, you may consider those social media platforms where your customers/prospects usually hang out.
- Make sure your website is mobile-friendly. As of late 2020, Google will implement mobile-first indexing, so you want to make sure your site is ready. Use Google's mobile-friendly online tool to check
Focus on keyword research
Keyword research can be time-consuming, but it will be well worth it because it will help you understand what your customers are looking for and guide you in crafting the content strategy.
Research your competition
Find out what keywords your competitors are ranking for. Research those keywords and examine the content they are putting out there! Is it blog posts, Q & A format articles, videos, infographics.
If you are comfortable with updating making changes to the website, there are several SEO related tasks to keep in mind when optimizing the content.
- Page titles
- Meta descriptions
- Keyword optimization
- Inbound Links preferably using local keywords
- Add structure data markup to your pages
Quality link building is a craft on its own and can be time-consuming. Sure it is linked between website or web pages. Still, as a business owner, if you lack the technical ability to do the link building, you have to think of it in bases of building relationships with other businesses that share similar topics as your site. Simple by doing a Google search or image search, you can find a lot of information.
As you can see, there is quite a lot you can do yourself in terms of SEO, but the most important thing is to figure out the strategy, what your customers are searching for. Even if you discover a part of that information, it will be gold when you decide to hire an SEO consulting agency to run your SEO campaign.