Q&A of SEO
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There is no exact science to comprehend SEO. But you can say it is an approach to bring organic traffic to your website and rank them higher on search engines based on their guidelines.
At the core of this approach lies the two main techniques - On-page SEO and Off-page SEO.
In off-page SEO, there is not much modification required on the website, and it usually involves linking building, social media marketing, and brand mentions. While On-page SEO, you would be doing a lot of improvisation on website elements like optimizing titles and descriptions, fast loading pages, image optimization, proper URL structures, and so on.
On-page SEO techniques
1) Keyword Analysis (long-tail keywords, competitor keyword analysis)
Practically, keyword analysis is a prerequisite step of an on-page SEO, but it is so critical for SEO that it would be unfair to skip it over here. These days keywords have become more peculiar about its usage. It is no more about finding the “right” keywords and putting them into “right” places. Rather, it has become broader in its perception and built around the understanding of the audience’s mindset, as to what keywords they will use to search the product or service. This demands an in-depth keyword analysis, but don’t fret; there are tools available for keyword analysis.
- Besides the main keyword analysis, the analysis should also be done for long-tail keywords
- Another important metric is “Keyword Difficulty” (also known as keyword competition) that one should consider when doing keyword research. The higher the keyword difficulty, the harder it is to rank on the 1st SERP.
- The competitor’s keyword analysis is inevitable to rank higher in search engines. There are numerous ways to do competitor keyword analysis. Once done, you have to look for an area where you can beat your competitor. For example, your competitor has not optimized content for mobile; then you can outrank him by creating a mobile-friendly content with focused keywords.
2) Keyword placement
How you strategically position your keyword in web-pages is a key-factor for your page-ranking. We discussed later in detail about their importance in the title, the meta tags, and the meta description. But here are the areas where you can place your keywords.
( Source: blog.defactosoftware.com)
- Keyword in the title tag
- Keyword in the H1 tag
- Keyword in the permalink (URL)
- Keyword in the first paragraph
- Keyword in the image alt tag
- Use LSI keywords in the body
- Use LSI keywords in H2 or H3
- Keyword in the blog title
3) Title tags
A “title tag” describes the title of your web page or document, and it is displayed on the search engine. The ideal length is 50 – 60 characters. If your title tag exceeds 60 characters, Google will only show the first 60. Try to include keywords in your title tag. But do not confuse title tags with “h1” tags, though both describe what your webpage is about; they are not the same. The title tag appears on the search engine web page while the “h1” tag appears on your website heading (body text).
From the point of view of on-page optimization, “title tag” has more value than the “h1” tag, but it is better to optimize both. Use only one Title Tag and one H1 Header per webpage. Don’t repeat the same H1 heading text on other pages. If possible, begin the first word in the H1 with the keywords.
( Source: digitalmarketing.poetry.blog)
( Image source: powerdigitalmarketing.com)
4) Meta description
Google does not use the Meta description as a ranking signal; still, it has a massive effect on your page CTR (Click Through Rate) because it shows up in search results. There is no right length for meta description, but most people keep around 155 characters long. An ideal meta-description includes researched, targeted keywords in it as well as relevant content to the web-page. Never use the same meta description across your whole site. It should be compelling and also tells visitors what information the page holds. Also, do not forget to optimize your meta descriptions for mobile as most of the traffic these days come from it.
5) Alt tags
From an SEO perspective, each image should have an alt text. It is used within an HTML code to describe the appearance and function of an image on a page. The most popular screen readers limit “alt text” at around 125 characters, so it is recommended to keep the character limit around that count. It describes the search engine crawlers what the image is about, and helps them to index an image properly. It is a good idea to include keywords in the “alt text” but remember, don’t overdo it. You can also explore a long description for more complex images, but it should not exceed the word limit.
6) Page loading speed
In 2010, Google announced that page speed would impact your website ranking. However, it has also stated that only 1% of search engine results get penalized by the page speed factor, but that does not mean you should overlook a page loading speed. Page speed depends on many different factors like unoptimized browser, cheap web host, app and plugins, too many ads, heavy images, dense code, embedded media, widgets. By mitigating all these bottle-necks, your web-page could reduce the bounce rate and scale-up on search engine search results.
( source: section.io/blog)
7) Keyword density:
The term “keyword density” is often misinterpreted by SEO professionals. It's a myth that using keyword density; you can beat your competitor. According to Google’s Matt Cutts and other experts, there is ; instead, try and get related terms (LSI Keywords) on the page. It will add more value to your content. He also adds that all you have to be cautious is about the Keyword Stuffing. “Keyword stuffing” is a crime in Google's eye, and the penalty is unbearable. Sometimes not by choice but in desperation to rank better, people often cross the line and fall prey to keyword stuffing. They even repeat the same keyword in many pages resulting in “Keyword Cannibalization.” One sure way to save from keyword stuffing and keyword cannibalization is to use a variation of keywords, but it should look natural. Try to use long-tail keywords, each page should have unique targeted keywords, keep updating your content at regular intervals.
8) Robot.txt file:
( source: moz.com)
9) Internal linking
Internal linking is another key aspect of SEO. It makes it easier for search engines to find pages on your site. By inter-linking related pages, on your website, you are not only adding value to the content but also hooks visitors to the content for a longer period of time. But again, you have to be cautious while using internal linking your content like - link stuffing, using irrelevant links, use “dofollow” links, use internal links that look natural, use right anchor text, avoid frequent use of exact-match anchor text, and so on. You can also use tools that suggest a post for internal linking or use the “link” feature from Google search console to see the setup of your internal link. Though it is not mentioned here separately, remember that “high-quality” content ( blog/articles/newsletter) is the foremost priority, and without it, your on-page SEO would be like a lame person climbing the mountain.
( Image source: thetophints.com)
10) Schema mark-up
It is the least utilized form of SEO. Schema mark-up is the code that helps the search engines return more informative results for users. Rich snippets do make your web pages appear more prominently in SERPs, which can eventually help to improve click-through rates. It has great value from the point of local SEO. You can add schema markup for your article, carousel, local business, product, breadcrumb, videos, event, social profile, review snippet, Q&A page, and so on.
(Image source: searchengineland.com)
11) Insert keywords to website Url or Permalink
An organized URL structure enables search engines to crawl website pages more easily. It is not considered as a major ranking factor, but still, URL structure can be a little help to show higher on search engine results pages (SERPs) and impact the decision-making of searchers. It helps users to know what to expect on the page. Your URLs should contain keywords that reflect the relevant pages. Avoid using hashes and special characters in the URL, use small letters, and avoid keyword repetition. Also, implement “301 direct” wherever it is applicable.
Millions of business enterprises daily connect to their client base or customers over the internet. Each day they work hard to make their online presence more prominent and ensures they don’t lose their customer base in the whirlpool of stiff competition, rival’s active marketing strategy, or identical business models. All their hopes gleam over one term called “SEO” or “Search Engine Optimization.”
What is Search Engine Optimization?
SEO or Search engine optimization is a process to optimize your website pages and their content so that it becomes easily discoverable for users searching for terms relevant to your website. In SEO, you can make small modifications to your website content so that the search engine (Google, Bing) will display your website as a top result on the search engine results page. The strategy is applicable for any website that wants to improve their page rank and generate website traffic.
Easier said than done. When Google is doing per second, your content is on a marathon run to get picked by the end-user query. A robust SEO can only manage to keep up with the pace of these fast-process search results.
It is a bitter truth, but SEO is an ongoing process and consumes considerable time to top the Google chart or any search engine. However, by monitoring and optimizing 200 Google ranking factors together can bring justice to your SEO effort, that’s what Openxcell has observed while handling many of their client’s SEO work.
Types of SEO
Generally, SEO is classified into three categories
( Image Source: infidigit.com)
- White hat SEO: It is a legitimate way of conducting SEO. White hat SEO is done with the terms and conditions of the major search engines, including Google.
- Black hat SEO: Black hat SEO is a disapproved practice. These practices are against the search engine's terms of service and can result in the site being banned from the search engine and affiliate sites.
- Grey hat SEO: Gray Hat SEO is not something between White Hat and Black Hat, but rather it is a practice that remains undefined by published material coming out of Bing or Google.
On-site optimization and Off-site optimization
On-site optimization and off-site optimization, they are both SEO techniques. They have a common objective that is to rank websites higher on search engines. However, their approaches are different.
- Onsite SEO is the process of making your website search engine friendly
- Offsite SEO is the process of making your website an authority
( image source: quora.com)
SEO best practices
The foundation of the SEO strategy is built on SEO guidelines or SEO best practices. Any SEO professionals who follow these sets of instructions are less prone to deviate from their SEO objectives.
( Source: blog.defactosoftware.com)
SEO Audit is an integral part of your overall SEO strategy; overlooking an SEO audit could be catastrophic. Here we have listed out few checkpoints for your SEO.
- Check search engine for indexation issues
- Check for a duplicate or less valuable content
- Make sure only ONE version of your site is browseable
- Perform a site crawl to identify issues
- Check if enough images and videos are added
- Check the website loading time
- Check structured data error
- Analyze competitor’s keywords
- Compare SEO of weak webpages against the well-ranked pages
- Analyze your backlinks and fix the broken links
- Conduct a full content audit
I will say yes, link building is vital for your business. But you need to understand correctly what link building is today? The definition of link building has changed over time. Let me share my experience.
We started link building for our website " www.openxcell.com " in 2011 to rank in Google and get organic leads.
Link building in 2011 was getting any relevant or non-relevant links from forums, public directories, and commenting. We use to have a list of thousands of directories and forum on which we use to add links. Speed and quantity matter more than quality and relevance. We use to have a team of 25-30 SEO guys working all night to add links for our website on the internet. We use to rank first on many service-oriented keys.
In 2014, the definition of link building changed. Google started penalizing the website for non-relevant links under search algorithm updates like Panda and Peniguin. With this change, we started removing all non-relevant links from the internet. The same workforce of SEO worked for contacting directories and forum owner to remove links.
In 2016, the definition of link building changed again. Google started giving preference to the website having high-quality links from popular sites. The popular website is strict about the quality of content on their website. Hence complete workforce of SEO link builders was replaced with high-quality content writers.
Link building is essential but with relevant and high-quality original content on popular websites.
SEO and PPC are part of SEM (Search Engine Marketing) and can be used as a part of the overall Internet Marketing campaign. The point of difference between them both lies in the fact that the traffic generated from SEO is organic, and you need not pay anything for a while the traffic coming from PPC is paid.
The fundamental difference between the traffic generated from both of these is:
To select among SEO and PPC, let’s differentiate all of them based on position in search results, cost, traffic potential, conversion, and ease of use.
Rank in Search Results:
The position of your ad on Google depends on several factors inclusive of the keywords you are targeting, keywords in your ad copy, keywords in your landing page, and a lot more.
This position is generally on top or below the organic search result.
Organic results are only visible in the middle of the page.
To get your site to appear on the top positions or first pages, your website should be well optimized both in terms of on-site and off-site SEO.
The picture above depicts that PPC Ads can be found above the organic results and on the bottom.
As mentioned above, the traffic generated from SEO is free, but it requires lots of time and effort to get free traffic from search engines. On the other hand, you need to pay for ranking your ads on the first page.
For SEO, there is high competition for almost every keyword. Your website needs to have quality content and an efficient SEO plan to secure the top five positions on search engines. If you are not well acquainted with the functionalities of search engines or SEO, then hiring the best SEO experts can help you generate traffic.
The cost of PPC (Pay Per Click) of advertising with the most popular PPC system, Google Adwords depends on several factors such as:
- The popularity of the keyword
- Number of advertisers who want to utilize the specific keyword
- The number of associated web sites that have ad positions for the specific keyword
The best part with PPC is that you only pay for the clicks your ad acquires and not for the views. Additionally, you can also identify your daily budget, which eliminates the chances of paying extra. You can also calculate an estimate of what is the average cost per click for the keywords you want to target.
The screenshot above depicts the Google Keyword tool (a part of Google Adwords) that provides an estimate for the CPC for each keyword.
The traffic generated through SEO is relatably more than PPC traffic. The task here is that if you can manage to rank your web site for the keywords you desire, you can generate much more traffic than paying for those keywords. This happens because when your website gets listed among the top 5 positions on the page, you can expect a continual flow of traffic 24×7 for free. But, the actual volume of the traffic depends on the popularity of the keyword. So, organic (SEO) traffic is much better in comparison to the PPC traffic. Sometimes, some of the PPC ads get more traffic than SEO, but it would cost you a considerable fortune.
It is essential to understand what your visitors will make them convert from PPC TO SEO or vice versa. You need to understand their behavior as in which visitor is more likely to convert (make a purchase, register to a newsletter, and in general response to call for action). If your ads are often clicked and optimized, then a visitor from PPC is more likely to convert than a visitor from SEO. In contrast, if you run a successful PPC campaign, then you will only get clicks from visitors who are interested in your content or products.
So, if you understand both SEO and PPC in-depth, then you will understand neither of them is easy to do without the necessary knowledge and experience.
To make this easy to understand for you, I have differentiated both SEO and PPC on the relevant specifications explained above. You can decide which one of them to choose for your business.
So the merits of the case explained above, it is clear that you need both PPC and SEO as part of your Online Marketing campaign. You can run a PPC campaign for faster results and test which keywords convert better and then try with SEO to rank for those keywords. It is advisable to use SEO when you have a limited budget to spend on advertising and PPC when you have a high converting product. SEO may take some time, but the results are long-lasting if you have studied statistics in detail, but PPC is short-lived as the traffic will stop flowing when you stop paying for clicks.
I have experience using the following SEO audit tools over several years:
It is a free tool provided by Hubspot. It is also the oldest that I remember having used. It provides detailed and personalized report covering the following aspects:
SEO: It provides grading for SEO both inbound and outbound. It will check for titles, metadata, links, authority links, etc to provide a report on room for improvement when it comes to SEO.
Performance: Report on page load speed across your website. It also provides a detailed reports on-page optimization in terms of page size, request latency, pic, and video load times.
Mobile Readiness: Report on mobile-friendliness and responsiveness
Security: Several required security check to ensure user safety and privacy
Woorank provides a 15-day free trial and paid plans beyond that. Woorank provides a detailed report on improvement and optimizations required to achieve higher rankings. Reports cover improvement for both inbound/outbound SEO, content marketing related checks (both blogs and social media), Mobile readiness, usability, latency performance, local configs, etc. Paid plans let you tie up marketing initiatives to analytics to analyze the impact.
Ahref is a paid tool with a plan starting at $49/month. Ahrefs provides three main tools:
Keyword Explorer: It identifies high traffic ranking keywords for your website. It provides a detailed report on how traffic is trending on your website from these keywords.
Content Explorer: allows you to find and compare content on high traffic keywords.
Site Explorer: focus on your website and provides detailed analytics across the SEO checklist.
4) Google Webmaster Tools:
Google provides a range of tools to analyze your web assets. Please refer to following very useful guide to using google webmasters’ tool:
I will also highly recommend hiring competent SEO marketing if web asset is complex and extensive. Please refer to several well-reviewed SEO provides at following link: https://www.goodfirms.co/seo-agencies
A “backlink” is one of the common words in the SEO realm. When a webpage links to any other page, such an incoming link is called a backlink. Backlinks were the prime metric for the ranking of a webpage in former times. A webpage with various backlinks used to rank higher all major search engines, including Google, at that time, which holds till today for some cases.
There are some standard terms associated with backlinks:
- Link Juice: Link Juice is produced when a webpage links to any of your articles or your website’s homepage. When you want to get high ranking on your sites or improve the domain authority, link juice can assist.
- No-Follow Link: When one website links to another site, but the link contains a no-follow tag, that link does not pass link juice. No-follow links do not contribute to the ranking of a page.
- Do-Follow Link: Do-Follow links are all the links that you add to a blog post and which pass link juice.
- Linking Root Domains: Linking Root Domains defines the number of backlinks coming into your website from a unique domain. This means that even if a site has linked to your website multiple times, it will only be taken as one linked root domain.
- Low-Quality Links: Low-quality links are links that do far more harm than good. These links are generated from harvested sites, automated sites, spam sites, and other similar sites.
- Internal Links: The process of exchanging links within the same domain is called internal linking or interlinking, and such links are called internal links.
- Anchor Text: Anchor text identifies the text that is used for hyperlinks.
How to get Backlinks for your Website?
Backlinks relate to SEO and a crucial aspect of the success of an online business. When you are focusing on Backlinks, it is advisable to go for quality over quantity.
Let’s learn some simple techniques that can help you acquire new backlinks to your website:
Write Engaging Articles
It would be best if you always focused on writing engaging articles that are helpful and delightful for the users. Such materials always give your users a reason to link to your website. Sharing a few tips on how to write an appealing answer:
- The foremost advice on writing an engaging article is that your article should be good enough to solve the user’s problem. Most people reach out to a website as they are looking for a solution. Make sure your article has the content that can help them solve the exact problem and fix it.
- Always use short words and sentences that make your content easy to read. Make the article look appealing by adding formatting, headings, images, and several other multimedia.
- Try to have a unique angle that will make your article stand out. No matter if your article has the same content as others on the internet, but it has a unique perspective, users will switch on to it.
- Users want to learn from people with authority on that topic. You can always interview and quote experts if you’re not one.
Once you complete creating and publishing your post, start sending some outreach emails. Try to reach out to people with the same interests and who have published articles on the same topic. Since these people have already written about the same type of content before, there are high chances that they’ll be interested in seeing your post.
Utilize the Broken Link Building Technique
Many web pages get moved or deleted all the time due to the continually evolving algorithms of search engines. It consumes lots of time and effort to get rid of these broken links, and they still exist. You can take advantage of these broken links with a simple strategy:
- Look for a broken link
- Recreate the dead content
- Reach out to people linking to that non-existing content and ask them to link to your recreated version
Ensure that you find the right “broken” content to recreate and pitch.
There are a few steps to do this right:
- You’ll need a tool that allows you to analyze backlinks.
- Enter the domain of an authoritative, competing site into Ahrefs’ Site Explorer.
- Go to the Best by links report, and filter by “HTTP 404 not found.”
Referring to the image above, the 2nd page of this screenshot is dead but previously had 113 do-follow backlinks. You can recreate this content and pitch all 113 people to link to you instead.
Replicate the Backlinks used by Your Competitors
You can always review the content posted by your competitors by finding the tricks they’ve been using for acquiring their links. “Intersect,” a tool by Ahrefs, comes handy as it identifies who’s linking to multiple competitors.
Start guest blogging
Guest blogging is an approach where you write a post for other’s blogs instead of your own. Guest blogging helps in link building as in exchange for a free article. The blog owner will permit 1-2 links back to your site within the post. The biggest challenge for guest blogging is finding sites to write a guest blog. You can search for sites that are already accepting guest posts with the help of Google’s advanced search operators. Such sites specifically have a page calling for contributors, such as “Write For Us” or “Contribute” page.
Submit to web directories
Another simple technique to get backlinks is submitting your blog to web directories. The task with this technique is finding a legal web directory. It is advisable to avoid such web directories that ask you to create a backlink to their website to get your website into their directory.
Backlinks are an essential aspect of SEO, which can bring prosperous results if appropriately managed.
Did you know that TechCrunch, BBC America, The Walt Disney Company, and Mercedes Benz all have their websites built on Wordpress? In all probability, they chose WordPress because it’s written using standard compliance, and also, the code is clean. And, in fact, it’s these two characteristics of WordPress that makes it SEO friendly. This means WordPress sites are easier to detect and rank better on search engines compared to other platforms.
WordPress users can further optimize their sites using “SEO plugins.” There are tons of free as well as paid WordPress plugins available. After working with Openxcell’s client, I can say that each plugin has a different role and purpose. Based on the SEO priority, either it can be used separately or in combination.
It is a cumbersome task to scrutinize each of these plugins to see which one suits your SEO purpose. However, there are few traits of plugin that act as a benchmark and isolate them from the other plugins. Based on these, here we have listed a few of the popular SEO plugins for your WordPress site.
Yoast SEO plugin is one of the most valuable tools for your WordPress website. It has more than 5 million active installations at the moment. The “content analysis” is the most appreciated feature of the Yoast. It is the WordPress SEO plugin. Yoast has a feature to rank content based on the “focus keyword.”
Price: Free/ Premium
- User-friendly interface
- Page Analysis
- Internal linking suggestions
- Readability check
- Meta and link elements
- XML sitemaps
- Social integration
- Multi-site compatibility
- Create better content
"All in one SEO Pack" is an excellent alternative to Yoast. It is highly flexible and easy to use. Their comprehensive set of features makes this plugin an SEO powerhouse. The tool has a high affinity for the WooCommerce store, and help optimize online store and their products. It has about 3 million active installations.
Price: Free/ Premium
All in One SEO Pack features
- XML Sitemap support
- Google Accelerated Mobile Pages (AMP) support
- Notifies search engines automatically about changes to your site
- Generates META tags automatically
- Video sitemaps
- e-Commerce SEO
- Optimizes titles automatically for search engines
- Advanced Canonical URLs
- Schema.org Markup
Rank math is known as the “Swiss Army Knife of WordPress SEO.” There is no reason to deny that fact as the plugin has tons of features used in multiple ways for SEO. Even their free version is loaded with features. Rank Math also supports product and video-rich snippets.
Price: Free/ Premium(under development)
Rank Math features
- Data Import
- Integrated LSI keyword tool
- Overlay icons on social images
- Inbuilt 404 monitoring and redirection
- Rich snippet and open graph
- An inbuilt SEO audit tool
- Clean UI with a modular design
- Role management system
- Advanced Redirection Manager
- Supports advanced analytic tools
Most SEO WordPress plugin comes with data-analytics features, but their metrics may or may not be sufficient to map your SEO strategy completely. It is essential that you have a 360-degree view of your SEO efforts, for which you might need a dedicated SEO plugin like “SEOPressor Connect.” The plugin fetches the most crucial SEO data from your website and shows them on an intuitive dashboard.
- Automatic smart linking
- Dynamic spider/crawler control
- XML sitemap generator
- Readability scoring
- Over-optimization checking (e.g., overstuffing, irrelevant keywords)
- Support for Dublin Core and Schema markup
- Multiple keywords analysis
- Semantic analytics ( checks whether the content is semantically related to your keywords)
- 301 URL redirect
Broken links are hyperlinks that don’t work. The search engines envisage links as a vote for a website’s quality, and if not fixed, it can hamper your website SEO. The SEO best practice says either remove or update broken links. Broken link checker plugin scans your content for broken links and missing images.
Price: Free/ Premium
- Quickly identifies any link that doesn’t work
- Stop search engines from following broken links
- Efficient in locating links in website pages, posts, comments, and even custom fields
- User can use the option to change the appearance of broken links in posts
It is a powerful WordPress SEO plugin with almost all the features. The plugin is easy to set up and comes with advanced controls. Their premium version is comparatively cheaper than other plugins and offers the best features.
Price: Free/ Premium
- It supports features like sitemaps, breadcrumbs, broken link checker, redirections, schemas, and so on
- Content analysis with unlimited keywords
- Automatically set the image Title / Alt / Caption / Description
- Creates custom XML and HTML sitemaps for search engines
- Mark up your content with structured data
- 404 Monitoring
When you discuss all the SEO strategies and do not mention link building, it seems that your work is half done. Link building is the key aspect of SEO, and it adds value to your website ranking. The plugin enables you to link keywords and phrases automatically in your posts and comments with corresponding posts, categories, pages, and blogs.
- Add nofollow attribute
- The enhanced content parsing algorithm
- Advanced automatic interlinking options
- Link cloaking and redirections
- Built-in Caching
- Automatically interlink blog content
- Process RSS feeds
A good practice of SEO optimization also includes image optimization. Though image size can reduce your website speed, it is essential for the viewer’s attention. Besides using JPEG and PNG format, WordPress users can use images in WEBP format. According to , a WebP image can get up to 34% smaller than a JPG image and up to 26% smaller than PNG images. The plugin allows you dynamically insert SEO-Friendly “alt” and “title” attributes to your images.
- Support various images- featured Images, custom post type images, woocommerce product
- Use “alt” and “title tags” to images based on custom rules
All websites need time-to-time improvements to retain the interest of the web visitors and their position on search engines. Sometimes, few technical amendments are carried out either when you see a technical loophole in any of your web pages, or, you are willingly upgrading your site to give a new look, feel and experience. Whatever technical amendments are made to the sites, they do affect the SERPs.
Let us check out in brief what technical changes would be that really affect a website to the core of its search engine rankings:
1. If you continuously add pages with quality content within regular time intervals, it positively affects the SERPs. (Measuring changes due to regular intervals are much easier to track by the search engines).
2. If there are any broken links in different pages and you are amending them constantly. It will help to improve your website’s ranking.
3. If you are adding hyperlinks or many external links to different pages of your website, it will help to generate good backlinks to your site at one hand and let other associated sources share your link’s credibility on the other. So, it will give you a divided profit.
4. If there are duplicate pages of your website with different URLs, it will bring you to the loss of sharing your site’s credibility and ranking value. Even as per Google’s algorithms, websites having duplicate pages are banned on search engines.
5. Migration or a massive change to the site architecture, i.e., substantial changes made to the platform, design, architecture, or location of the website, has a significant impact on organic search visibility of the site.
Effective search engine optimization using advanced SEO software programs helps the companies in keyword research, web crawling, position monitoring, etc. and aid them in gathering SEO data, rank higher, and execute effective strategies of digital marketing.
As Google keeps updating its search technology and alters its algorithms, it has become vital for companies to stay current with the SEO applications. There are some of the primary tools that fall under keyword-focused SEO. They investigate to make you understand where you will likely get the best results. Some of them are cloud-based, self-service tools that come with plenty of amazing features.
Let us review some of the top-class SEO software systems that will help you analyze your website’s current position and guide it to reach at the top of the SERPs with relevant keywords.
SEOPanel: SEOPanel is an award-winning open-source SEO software that manages the overall SEO of your websites on a single platform. The software has been released in January 2010 and has become the most relying source for thousands of webmasters within a short time. The latest version, SEO Panel 4.1.0, is available for download in a variety of languages.
SEMrush: SEMrush is an all-in-one marketing tool for digital marketing professionals. It offers a complete workflow for all SEO professionals about managing their websites on different search engines. SEMrush solutions are designed separately for e-commerce stores and enterprises.
Ahrefs: Ahrefs is regarded as one of the broadest indexes of live backlinks, and it is an ultimate website analysis tool that is trusted by thousands of integrated marketing and SEO professionals worldwide. Ahrefs tools help you in growing your search traffic, research your competitors, and monitor your niche. They are known-best for crawling on an average of 5 billion web pages every day.
MOZ Pro: MOZ Pro offers SEO solutions for every need. The company provides best-in-class SEO software for all types of websites. The tools they provide are ranging from an all-in-one SEO platform to powerful APIs, enterprise SERP analytics, and tools for local SEO. The SEO data provided by the software helps in increasing traffic, ranking, and visibility in search results.
SE Ranking: SE Ranking is an all-inclusive cloud-based SEO software to support your marketing machine. From SEO/PPC competitor research, social media management to search engine tracking and consulting, all tools are made available to the users at simple prices, and free trial facility.
SpyFu: By connecting you to the SEOs and PPC pros, SpyFu offers the best opportunities for you as the search marketers. It gets you the most profitable keywords and ads for paid and organic search that your competitors use. The SEO plan at SpyFu comes with a 30-day money-back guarantee with unlimited data and downloads.
Just broad-up your search area and get the best SEO software to help you rank ahead.
A 301 redirect is the term used for permanently moving a web page from one location to another. It also refers to the HTTP status code of the redirected page.
If you're transfering a website from one URL to another, you need to follow the necessary steps to make sure that your visitors are directed to the right place.
Why 301 redirect is used in SEO?
A 301 redirect is utilized when you want to maintain your website's domain authority and search engine rankings when your site's URL is changed. It quickly sends visitors and search engines to the new URL than the one they initially requested, even if they type the original URL.
How to redirect a URL?
1. Implement the Code:
This is the first step to send your visitors and search engines to your original site from your new website.
- Open a new document or a text editor.
- In the text editor, write the code, "exchanging "yourwebsite" with your actual domain." Redirect 301 / http://www.yourwebsite.com/
2. Save and upload the file:
The next step is to save the original archive as .htaccess and upload it to your website.
Another codebase is used to redirect a URL to a non-URL.
3. Incorporate the www code:
The next step is to go to your text editor and instead of saving the file as a .htaccess file, edit or copy this line of code, exchanging "yourwebsite" with your original/old domain.
4. Save this file:
For the final step, save the file as it is and upload it to your webpage in the same manner as you were implementing redirects using just a .htaccess.
Why Do Enterprises Need to Set Up a 301 Redirect?
- To maximize domain authority by associating standard web conventions with one URL.
- To rename the website with a different URL.
- To procure direct traffic to a website from other URLs owned by the same organization.
- To provide quick fixes.
- To track Ads.
What are the things to focus on while performing 301 redirect?
There are inevitable mistakes that people make in the process of implementing 301 redirect. It would be best if you avoid these mistakes or pay attention to these while performing the activity so that it does not adversely impact your site's SEO.
Some of the most common mistakes that people make while doing a 301 redirect are:
- It is a prerequisite to set up a 301 redirect from all of the various iterations of your brand's domain to enhance your search engine results.
- Ensure that you have set up the 301 redirect before migrating your website content to a new one. This will help your site not to lose traffic in the migrating process.
- If your original website is under maintenance, temporarily migrate your content using a 301 redirect to keep track of the inbound links and your search rankings.
- It creates a bad user experience for the visitors if the redirects are not set up from the initial internal links on your website. The original internal link might take several seconds or show a white screen before getting you on the new domain.
- It is a crucial step to keep the transition smooth as it will contribute to accurate SEO. Whether you want to migrate your complete website to a new address or modify the older one, 301 redirect helps. By incorporating SEO to your website, your SEO won't dive, and website visitors can continue to find the helpful information they're seeking.
I have tried to cover all the vital aspects of a 301 redirect in one. To summarize, 301 is a crucial part of SEO if monitored and managed efficiently.
Google, as per Statista reports, holds 74.75% of the global search engine market share, and implementation of a UX-based business model is the primary reason behind its success. Baidu holds 9.88%, Bing 9.55%, and Yahoo 3.07% share of the search engine market. This clearly depicts that businesses are still using search engine optimization techniques to grow and flourish in the trending scenario. So how can one say that SEO will die in 2020?
Being in the world of search engine marketing from the past ten years, I can affirm that keeping a pulse on these changes is imperative from a business owner’s point of view. SEO changes constantly and it requires the businesses striving to stay ahead in the competition, grab this fact well. It is because SEO is not going anywhere; only some elements of this technique get altered with the new ones. The outdated SEO tactics can actively kill your website’s rankings. Hence, it is essential to get over the dead SEO strategies to avoid low rankings and potential penalties in the future.
Let us have a look at the strategies that are not as much imperative to undergo with as they were earlier, as per today’s Search Engine Optimization trends:
1. Entirely focussing on link building to rank higher on Google. But today, the quality and relevance of the links matter a lot than a sheer quantity.
2. Putting your all energy over obtaining the number one position on search engines.But actually, your focus should be on maximizing your click-through rate.
3. Overly optimizing and stuffing your website for your focussed keywords. Nowadays, it has become essential to optimize your content for readability, user experience, and user’s problem-solving.
4. Creating loads of web pages and posts. Instead, creating high-quality content actually helps your visitors know about your company, business, or site, then confusing them with roaming around unnecessarily.
Mobile SEO is Trending
Statista further reports that 60% of worldwide online traffic is generated through mobile phones. Even Google has updated its algorithms to consider the usability of mobile websites when ranking pages. Hence, if your website is not compatible to mobile platforms, you will likely experience a drop in rankings.
On the other hand, mobile e-commerce sales are also expected to drive 54% of the total mobile sales by the year 2021. In fact, 69% of smartphone users more likely to buy from the companies having online stores, the reason being – they answer their questions easily and instantly.
User Experience is the Key Factor
Google began mobile-indexing in March 2018. Its ‘mobile test site’ feature lets you confirm whether your website is mobile-friendly or not. If not, it will suggest you the steps needed to optimize your website for mobile devices.
Voice Search SEO
Voice Search SEO has become extremely important today. 20% of the queries on Android devices and Google’s mobile app are reported using voice search. Businesses should employ voice search SEO if they want to see themselves become successful in a voice-driven search world. Even the longer-tail keywords and conventional words can also be used than typed searches.
Page Speed, Content Relevance, and User Intent
Speedy mobile page loading has become a ranking factor for search engines these days as it delivers the best user experience. Although relevant and authentic contents may retain the value of a slowly speeding page, still search engine algorithms suggest that page loading speed should be faster to maintain the maximum number of visitors to your site. Hence, Accelerated Mobile Pages (AMPs) are trending these days. Content relevant URLs will get higher rankings on search engines, and they should meet the user’s intent as well.
Blockchain and Artificial Intelligence for SEO Purposes
What effect of blockchain technology will be on SEO is under experiments these days. However, marketers are setting up their advertising campaigns on the blockchain for driving traffic back to their landing pages. AI is also getting implemented to search engines in many ways. Applying machine learning in Gmail, creating robotic voices, and gathering news headlines, etc. are some exceptional examples of AI integrations into SEO.
Videos have become a dominating element with increased mobile searching and voice-driven search practices. User data protection and security are other crucial factors on which website owners have started being attentive sincerely. How artificial intelligence and blockchain technologies will impact on SEO in 2020 is to be observed yet.